Lionel Messi Audience in Germany
Lionel Messi has an estimated audience of 1,359,696 people in Germany. 31.2% are female, 68.8% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, UEFA Champions League, Real Madrid C.F., Manchester United F.C., FC Barcelona.
The average Lionel Messi fan in Germany is 31.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, UEFA Champions League, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (5.02× the country average). Demographically, the Lionel Messi audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Sports Activity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Lionel Messi fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 31.4 |
| Estimated audience size | 1,359,696 |
Audience persona
The typical Lionel Messi fan in Germany is more male, around 31.4 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 361,765 | 1.22× |
| Bayern | 247,364 | 1.13× |
| Baden-Württemberg | 231,461 | 1.25× |
| Niedersachsen | 144,254 | 1.09× |
| Hessen | 121,634 | 1.17× |
| Rheinland-Pfalz | 73,228 | 1.07× |
| Berlin | 67,651 | 1.11× |
| Schleswig-Holstein | 46,819 | 0.96× |
| Brandenburg | 37,450 | 0.89× |
| Sachsen | 36,601 | 0.55× |
| Hamburg | 34,024 | 1.11× |
| Thüringen | 29,563 | 0.85× |
| Sachsen-Anhalt | 29,192 | 0.83× |
| Mecklenburg-Vorpommern | 20,931 | 0.81× |
| Saarland | 16,279 | 0.97× |
| Bremen | 11,447 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 5.02× | Sports |
| UEFA Champions League | 4.06× | Sports |
| Real Madrid C.F. | 4.22× | Sports |
| Manchester United F.C. | 5.85× | Sports |
| FC Barcelona | 4.56× | Sports |
| Borussia Dortmund | 2.06× | Sports |
| Premier League | 4.63× | Sports |
| UEFA Europa League | 4.88× | Sports |
| Bundesliga | 2.29× | Sports |
| Manchester City F.C. | 4.49× | Sports |
| Juventus F.C. | 4.74× | Sports |
| Transfermarkt | 3.05× | Sports |
| Galatasaray S.K. | 2.9× | Sports |
| Cristiano Ronaldo | 4.76× | Sports |
| Serie A | 3.94× | Sports |
| SV Werder Bremen | 2.33× | Sports |
| FC Bayern Munich | 1.8× | Sports |
| La Liga | 3.76× | Sports |
| Chelsea F.C. | 4.38× | Sports |
| A.C. Milan | 4.27× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.17 |
| Career Orientation | POWER | 1.07 |
| Luxury Orientation | PREMIUM | 1.03 |
| Travelling | THRILL | 1.02 |
| Price Sensitivity | PREMIUM | 1.02 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Brazil | 7.1% |
| India | 7.0% |
See Lionel Messi audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Lionel Messi have in Germany?
Lionel Messi has an estimated audience of 1,359,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lionel Messi fans?
31.2% of Lionel Messi fans are female, 68.8% are male, with an average age of 31.4 years.
Which brands do Lionel Messi fans like most?
Lionel Messi fans show strongest brand affinity for FIFA World Cup (5.02×), UEFA Champions League (4.06×), and Real Madrid C.F. (4.22×) over the country average.
Where do Lionel Messi fans live in Germany?
Lionel Messi fans in Germany are most concentrated in Nordrhein-Westfalen (reach 361,765), Bayern (reach 247,364), and Baden-Württemberg (reach 231,461). These three regions account for the largest share of the active audience.
What other brands do Lionel Messi fans also like?
Beyond Lionel Messi itself, the audience over-indexes on UEFA Champions League (4.06×), Real Madrid C.F. (4.22×), Manchester United F.C. (5.85×), and FC Barcelona (4.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lionel Messi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.