Lionel Messi Audience in United States

Lionel Messi logo

Lionel Messi has an estimated audience of 4,652,327 people in United States. 32.0% are female, 68.0% are male, average age 32.5. Top regions: California, Florida, Texas. Top brand affinities: FIFA World Cup, FC Bayern Munich, Real Madrid C.F., Cristiano Ronaldo, Liga MX.

The average Lionel Messi fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include FIFA World Cup, FC Bayern Munich, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (7.36× the country average). Demographically, the Lionel Messi audience skews more male with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Lionel Messi fans

Demographic split for Lionel Messi audience in United States
MetricValue
Female32.0%
Male68.0%
Average age32.5
Estimated audience size4,652,327

Audience persona

The typical Lionel Messi fan in United States is more male, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Lionel Messi in United States
RegionReachAffinity
California767,6141.5×
Florida624,0851.98×
Texas589,7251.47×
New York402,7381.55×
New Jersey235,6691.99×
Illinois202,4731.31×
Georgia191,7321.34×
North Carolina157,5751.13×
Virginia143,3991.27×
Pennsylvania138,9850.89×
Ohio132,9760.93×
Massachusetts130,1771.42×
Maryland119,5331.49×
Washington101,1691.08×
Arizona100,4141.06×
Michigan95,5250.79×
Tennessee89,8640.96×
Indiana80,0740.94×
Missouri72,6630.97×
Colorado65,9640.9×
Minnesota61,5770.92×
South Carolina60,4100.86×
Connecticut59,4441.27×
Wisconsin52,9060.76×
Louisiana51,2710.85×
Nevada50,5191.12×
Alabama49,5500.76×
Kentucky49,3050.85×
Oregon47,1090.88×
Oklahoma43,7630.85×
Utah43,6401.05×
Kansas40,3501.1×
Iowa32,4130.85×
Arkansas30,2850.79×
Mississippi24,0160.63×
Nebraska23,3851×
New Mexico18,3180.79×
Idaho16,7310.72×
Washington, District of Columbia16,3511.17×
Rhode Island16,0191.08×
Hawaii15,3900.77×
New Hampshire13,7750.75×
West Virginia12,6990.59×
Maine12,3020.74×
Delaware12,0710.94×
South Dakota7,3700.69×
Vermont7,1220.87×
Montana6,8450.53×
North Dakota6,5440.68×
Alaska6,1060.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lionel Messi audience
BrandAffinityCategory
FIFA World Cup7.36×Sports
FC Bayern Munich8.09×Sports
Real Madrid C.F.5.13×Sports
Cristiano Ronaldo10.24×Sports
Liga MX8.69×Sports
FC Barcelona5.59×Sports
Argentina5.5×Travel & Leisure
A.C. Milan10.59×Sports
Manchester City F.C.7.76×Sports
Sports betting8.16×Games
Manchester United F.C.5.77×Sports
Soccer2.63×Sports
Team sport3×Sports
Mexico3.19×Travel & Leisure
Premier League5.44×Sports
Juventus F.C.8.57×Sports
Neymar10.15×Sports
Liverpool F.C.7.14×Sports
Buenos Aires4.46×Travel & Leisure
UEFA Europa League7.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lionel Messi audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.31
Luxury OrientationPREMIUM1.25
Sports ActivityPOWER1.08
Design AffinityPREMIUM1.05
SustainabilityBALANCE1.04

Worldwide distribution

Worldwide audience distribution share by country for Lionel Messi
CountryShare
United States10.9%
Brazil7.1%
India7.0%

See Lionel Messi audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Lionel Messi have in United States?

Lionel Messi has an estimated audience of 4,652,327 people in United States, concentrated in California and Florida.

What is the gender split and age of Lionel Messi fans?

32.0% of Lionel Messi fans are female, 68.0% are male, with an average age of 32.5 years.

Which brands do Lionel Messi fans like most?

Lionel Messi fans show strongest brand affinity for FIFA World Cup (7.36×), FC Bayern Munich (8.09×), and Real Madrid C.F. (5.13×) over the country average.

Where do Lionel Messi fans live in United States?

Lionel Messi fans in United States are most concentrated in California (reach 767,614), Florida (reach 624,085), and Texas (reach 589,725). These three regions account for the largest share of the active audience.

What other brands do Lionel Messi fans also like?

Beyond Lionel Messi itself, the audience over-indexes on FC Bayern Munich (8.09×), Real Madrid C.F. (5.13×), Cristiano Ronaldo (10.24×), and Liga MX (8.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lionel Messi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.