Rascasse Audience Intelligence

Lionel Messi Audience in United States

A data profile of the people who buy, follow and care about Lionel Messi in United States — modelled from more than twelve digital signal sources. Lionel Messi has an estimated audience of 6,556,968 people in United States.

#25among Soccer in United States#450among Person in United States#446in Sports

The average Lionel Messi fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup, FIFA World Cup 2026, Cristiano Ronaldo, with strongest over-indexing on FIFA World Cup (7.36× the country average).

Demographically, the Lionel Messi audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lionel Messi fan in United States is more male, around 32.5 years old, with strong Sustainability tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Person · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lionel Messi profile in United States.

Audience size
6.6M
in United States
Gender
32.0%♀
68.0% male
Age
32.5
average years
Country rank
#5307
Person in United States
Fig. 01

Search interest · 12-month trend

+156%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lionel Messi fans

32.0% are female, 68.0% are male, average age 32.5.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Lionel Messi audience in United States
MetricValue
Female32.0%
Male68.0%
Average age32.5
Estimated audience size6,556,968
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Lionel Messi audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3918%
40-4913%
50+9%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Lionel Messi audience comes from United States.

Worldwide audience distribution share by country for Lionel Messi
CountryShare
United States13.2%
India8.2%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lionel Messi audience in United States is strongest.

Fig. 05

Top regions by affinity

Lionel Messi fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~200K1.84×
02Florida~600K1.77×
03Maryland~100K1.49×
04New York~400K1.48×
05California~700K1.46×
06Texas~600K1.45×
07Massachusetts~100K1.36×
08Connecticut~60K1.27×
09Virginia~100K1.24×
10Georgia~200K1.22×
11Illinois~200K1.21×
12Washington~100K1.14×
13Rhode Island~20K1.14×
14Kansas~40K1.13×
15Utah~50K1.11×
16Washington, District of Columbia~20K1.11×
17North Carolina~200K1.09×
18Nevada~50K1.08×
19Arizona~100K1.02×
20Nebraska~20K1.02×
21Colorado~70K1.00×
22Delaware~10K0.98×
23Missouri~70K0.97×
24Tennessee~90K0.93×
25Oregon~50K0.93×
26Indiana~80K0.91×
27Pennsylvania~100K0.90×
28Ohio~100K0.89×
29Minnesota~60K0.89×
30Kentucky~50K0.89×
31Alabama~60K0.88×
32South Carolina~60K0.86×
33Vermont~7K0.86×
34Louisiana~50K0.85×
35Oklahoma~40K0.85×
36New Mexico~20K0.85×
37Iowa~30K0.83×
38New Hampshire~10K0.82×
39Arkansas~30K0.80×
40Maine~10K0.80×
41Michigan~100K0.79×
42Hawaii~20K0.79×
43North Dakota~7K0.78×
44Wisconsin~50K0.77×
45South Dakota~8K0.77×
46Idaho~20K0.76×
47Mississippi~30K0.68×
48Alaska~7K0.68×
49West Virginia~10K0.62×
50Montana~8K0.62×
Fig. 06

Affinity by region

Affinity by region — Lionel Messi, United States
0.62×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lionel Messi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lionel Messi audience
#·InterestCategoryAffinity×
01A.C. MilanSports10.59×
02Cristiano RonaldoSports10.24×
03NeymarSports10.15×
04Liga MXSports8.69×
05Juventus F.C.Sports8.57×
06Sports bettingGames8.16×
07FC Bayern MunichSports8.09×
08Manchester City F.C.Sports7.76×
09FIFA World CupSports7.36×
10Liverpool F.C.Sports7.14×
11Manchester United F.C.Sports5.77×
12FC BarcelonaSports5.59×
13ArgentinaTravel & Leisure5.50×
14Premier LeagueSports5.44×
15Real Madrid C.F.Sports5.13×
16FIFA World Cup 2026Sports4.70×
17UEFA Champions LeagueSports4.35×
18MexicoTravel & Leisure3.19×
19Team sportSports3.00×
20SoccerSports2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lionel Messi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lionel Messi audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.13×
Risk AppetiteTHRILL1.08×
Early Adopter MentalityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lionel Messi audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.53×
PatriotismCONSERVATISM0.59×
TraditionCONSERVATISM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lionel Messi have in United States?

Lionel Messi has an estimated audience of 6,556,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lionel Messi fans?

32.0% of Lionel Messi fans are female, 68.0% are male, with an average age of 32.5 years.

03

Which brands do Lionel Messi fans like most?

Lionel Messi fans show strongest brand affinity for FIFA World Cup (7.36×), FIFA World Cup 2026 (4.7×), and Cristiano Ronaldo (10.24×) over the country average.

04

Where do Lionel Messi fans live in United States?

Lionel Messi fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lionel Messi fans also like?

Beyond Lionel Messi itself, the audience over-indexes on FIFA World Cup 2026 (4.7×), Cristiano Ronaldo (10.24×), Liga MX (8.69×), and Real Madrid C.F. (5.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lionel Messi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lionel Messi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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