Premier League Audience in United States

Premier League logo

Premier League has an estimated audience of 16,466,507 people in United States. 32.4% are female, 67.6% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Team sport, Video, Manchester City F.C., Manchester United F.C., FIFA World Cup.

The average Premier League fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Team sport, Video, Manchester City F.C., with strongest over-indexing on Team sport (3.46× the country average). Demographically, the Premier League audience skews more male with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of Premier League fans

Demographic split for Premier League audience in United States
MetricValue
Female32.4%
Male67.6%
Average age33.5
Estimated audience size16,466,507

Audience persona

The typical Premier League fan in United States is more male, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Team sport.

Top regions in United States

Top regions ranked by reach for Premier League in United States
RegionReachAffinity
California2,645,7591.46×
Texas1,913,9701.35×
New York1,705,6261.85×
Florida1,572,7321.41×
New Jersey825,5291.97×
Illinois755,2081.38×
Virginia624,8681.56×
Georgia607,5371.2×
North Carolina591,3161.19×
Massachusetts578,4541.78×
Pennsylvania559,8271.01×
Maryland557,9521.97×
Ohio398,2640.79×
Washington389,7371.18×
Arizona377,9861.12×
Michigan333,4730.77×
Minnesota306,5241.3×
Indiana294,0130.98×
Colorado274,7421.06×
Connecticut269,1291.63×
Tennessee251,9690.76×
Oregon188,7251×
South Carolina188,5960.76×
Missouri185,0710.7×
Wisconsin181,8300.73×
Nevada160,5431.01×
Alabama154,9580.67×
Kentucky149,7290.73×
Utah142,6240.97×
Oklahoma129,2220.71×
Louisiana124,7680.59×
Iowa114,7810.85×
Washington, District of Columbia100,2172.02×
Kansas98,9040.76×
Arkansas82,7640.61×
Nebraska74,7210.9×
Rhode Island62,9731.2×
New Mexico57,3560.69×
New Hampshire55,4600.85×
Maine54,0790.92×
Idaho50,8130.62×
Mississippi47,4760.35×
Delaware47,4421.04×
Hawaii34,0140.48×
Vermont30,5901.06×
West Virginia28,7640.38×
South Dakota25,2480.66×
North Dakota22,6340.67×
Montana21,8070.48×
Alaska16,2080.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Premier League audience
BrandAffinityCategory
Team sport3.46×Sports
Video2.62×Movies & TV
Manchester City F.C.7.01×Sports
Manchester United F.C.5.01×Sports
FIFA World Cup2.69×Sports
Lace wig3.78×Beauty & Wellness
Real Madrid C.F.3.29×Sports
UEFA Champions League4.93×Sports
Sabrina Carpenter4.14×Music & Radio
Football player15.06×Business & Career
FC Bayern Munich3.9×Sports
UEFA Europa League6.51×Sports
Bad Bunny3.37×Music & Radio
Cuisine1.64×Food & Beverages
Argentina3.31×Travel & Leisure
Mexico2.35×Travel & Leisure
Animal1.7×Pets & Animals
Transport1.83×Cars & Mobility
Chicano rap3.47×Music & Radio
Electronic sports5.04×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Premier League audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Early Adopter MentalityPOWER1.57
Luxury OrientationPREMIUM1.53
Sports ActivityPOWER1.36
Risk AppetiteTHRILL1.24
SustainabilityBALANCE1.21

Worldwide distribution

Worldwide audience distribution share by country for Premier League
CountryShare
United Kingdom9.7%
United States7.5%
Brazil5.8%

See Premier League audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Premier League have in United States?

Premier League has an estimated audience of 16,466,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Premier League fans?

32.4% of Premier League fans are female, 67.6% are male, with an average age of 33.5 years.

Which brands do Premier League fans like most?

Premier League fans show strongest brand affinity for Team sport (3.46×), Video (2.62×), and Manchester City F.C. (7.01×) over the country average.

Where do Premier League fans live in United States?

Premier League fans in United States are most concentrated in California (reach 2,645,759), Texas (reach 1,913,970), and New York (reach 1,705,626). These three regions account for the largest share of the active audience.

What other brands do Premier League fans also like?

Beyond Premier League itself, the audience over-indexes on Video (2.62×), Manchester City F.C. (7.01×), Manchester United F.C. (5.01×), and FIFA World Cup (2.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.