Rascasse Audience Intelligence

Premier League Audience in United States

A data profile of the people who buy, follow and care about Premier League in United States — modelled from more than twelve digital signal sources. Premier League has an estimated audience of 16,817,118 people in United States.

#8among Soccer in United States#29among Event in United States#147in Sports

The average Premier League fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup 2026, Team sport, Video, with strongest over-indexing on FIFA World Cup 2026 (2.85× the country average).

Demographically, the Premier League audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Risk Appetite, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Premier League fan in United States is more male, around 33.5 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Premier League profile in United States.

Audience size
16.8M
in United States
Gender
32.4%♀
67.6% male
Age
33.5
average years
Country rank
#2050
Event in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Premier League fans

32.4% are female, 67.6% are male, average age 33.5.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Premier League audience in United States
MetricValue
Female32.4%
Male67.6%
Average age33.5
Estimated audience size16,817,118
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Premier League audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Premier League audience comes from United States.

Worldwide audience distribution share by country for Premier League
CountryShare
United Kingdom9.6%
United States7.3%
Brazil5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Premier League audience in United States is strongest.

Fig. 05

Top regions by affinity

Premier League fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K2.01×
02Maryland~600K2.00×
03New Jersey~800K1.92×
04New York~1.5M1.77×
05Massachusetts~600K1.75×
06Connecticut~300K1.64×
07Virginia~600K1.54×
08California~2.5M1.41×
09Florida~1.5M1.37×
10Illinois~700K1.32×
11Texas~2M1.29×
12Minnesota~300K1.29×
13Rhode Island~70K1.25×
14Georgia~600K1.19×
15Washington~400K1.18×
16North Carolina~600K1.15×
17Vermont~30K1.13×
18Delaware~50K1.10×
19Arizona~400K1.06×
20Colorado~300K1.03×
21Nevada~200K1.02×
22Oregon~200K1.00×
23Pennsylvania~500K0.97×
24Indiana~300K0.95×
25Utah~100K0.95×
26Nebraska~80K0.94×
27Maine~60K0.94×
28New Hampshire~60K0.89×
29Iowa~100K0.87×
30Tennessee~300K0.78×
31Kansas~100K0.78×
32Ohio~400K0.76×
33Michigan~300K0.75×
34South Carolina~200K0.75×
35South Dakota~30K0.74×
36Wisconsin~200K0.73×
37Kentucky~200K0.73×
38New Mexico~60K0.73×
39North Dakota~20K0.73×
40Oklahoma~100K0.71×
41Missouri~200K0.69×
42Alabama~200K0.66×
43Idaho~50K0.65×
44Arkansas~80K0.62×
45Louisiana~100K0.61×
46Hawaii~40K0.50×
47Alaska~20K0.50×
48Montana~20K0.49×
49West Virginia~30K0.41×
50Mississippi~50K0.38×
Fig. 06

Affinity by region

Affinity by region — Premier League, United States
0.38×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Premier League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Premier League audience
#·InterestCategoryAffinity×
01Football playerBusiness & Career15.06×
02Manchester City F.C.Sports7.01×
03UEFA Europa LeagueSports6.51×
04Electronic sportsSports5.04×
05Manchester United F.C.Sports5.01×
06UEFA Champions LeagueSports4.93×
07Sabrina CarpenterMusic & Radio4.14×
08Lace wigBeauty & Wellness3.78×
09Chicano rapMusic & Radio3.47×
10Team sportSports3.46×
11Bad BunnyMusic & Radio3.37×
12ArgentinaTravel & Leisure3.31×
13Real Madrid C.F.Sports3.29×
14FIFA World Cup 2026Sports2.85×
15FIFA World CupSports2.69×
16VideoMovies & TV2.62×
17MexicoTravel & Leisure2.35×
18TransportCars & Mobility1.83×
19AnimalPets & Animals1.70×
20CuisineFood & Beverages1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Premier League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Premier League audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.22×
CreativityOPEN1.06×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Premier League audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Need for SecurityCONSERVATISM0.47×
DIY MentalityTHRILL0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Premier League have in United States?

Premier League has an estimated audience of 16,817,118 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Premier League fans?

32.4% of Premier League fans are female, 67.6% are male, with an average age of 33.5 years.

03

Which brands do Premier League fans like most?

Premier League fans show strongest brand affinity for FIFA World Cup 2026 (2.85×), Team sport (3.46×), and Video (2.62×) over the country average.

04

Where do Premier League fans live in United States?

Premier League fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Premier League fans also like?

Beyond Premier League itself, the audience over-indexes on Team sport (3.46×), Video (2.62×), UEFA Champions League (4.93×), and Manchester City F.C. (7.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See Premier League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Premier League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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