Bad Bunny Audience in United States

Bad Bunny logo

Bad Bunny has an estimated audience of 25,838,259 people in United States. 51.7% are female, 48.3% are male, average age 28.1. Top regions: California, Texas, Florida. Top brand affinities: Taylor Swift, Yahoo!奇摩名人娛樂, Real Madrid C.F., NBA Finals, Wig.

The average Bad Bunny fan in United States is 28.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Taylor Swift, Yahoo!奇摩名人娛樂, Real Madrid C.F., with strongest over-indexing on Taylor Swift (1.63× the country average). Demographically, the Bad Bunny audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Bad Bunny fans

Demographic split for Bad Bunny audience in United States
MetricValue
Female51.7%
Male48.3%
Average age28.1
Estimated audience size25,838,259

Audience persona

The typical Bad Bunny fan in United States is balanced, around 28.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Taylor Swift.

Top regions in United States

Top regions ranked by reach for Bad Bunny in United States
RegionReachAffinity
California4,153,7171.46×
Texas3,452,0641.55×
Florida3,417,4911.95×
New York2,542,1471.76×
New Jersey1,074,9491.64×
Illinois1,061,9771.23×
Pennsylvania965,3841.11×
Georgia926,2371.16×
North Carolina856,4171.1×
Massachusetts774,2931.52×
Virginia727,0151.16×
Arizona677,6571.28×
Ohio654,3180.82×
Michigan587,2840.87×
Washington533,9401.03×
Maryland531,2861.2×
Tennessee489,2920.94×
Connecticut437,0401.69×
Colorado429,9311.06×
Indiana422,1010.89×
South Carolina339,8190.87×
Wisconsin337,5780.87×
Missouri321,9840.77×
Louisiana316,6590.95×
Nevada307,6881.23×
Oregon293,9870.99×
Minnesota291,4960.79×
Kentucky285,5500.88×
Oklahoma284,9390.99×
Utah218,0080.94×
Alabama214,3710.59×
Kansas176,4760.87×
Arkansas159,7960.75×
Iowa149,3070.7×
New Mexico146,5961.13×
Washington, District of Columbia125,7951.62×
Mississippi123,9920.58×
Rhode Island105,1501.28×
Nebraska103,8350.8×
Hawaii95,6240.86×
Idaho93,2450.72×
New Hampshire81,4870.8×
West Virginia66,8710.56×
Delaware65,3860.92×
Maine65,1770.7×
Montana39,6580.55×
Vermont32,5760.72×
Alaska30,6250.55×
South Dakota30,1330.5×
North Dakota27,6850.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Bunny audience
BrandAffinityCategory
Taylor Swift1.63×Music & Radio
Yahoo!奇摩名人娛樂1.52×Internet & Social Media
Real Madrid C.F.1.64×Sports
NBA Finals1.58×Sports
Wig1.62×Beauty & Wellness
Twitch1.74×Games
Casey1.54×Music & Radio
Lace wig1.64×Beauty & Wellness
Cyber Monday1.62×Shopping
Millie Bobby Brown1.96×Movies & TV
Barbie1.66×Movies & TV
Pokémon1.6×Games
Latin music (genre)1.66×Music & Radio
Curly Hair1.62×Beauty & Wellness
Spirit Halloween1.59×Kids & Family
Anime convention1.56×Literature
Hair Extensions1.5×Beauty & Wellness
Makeup Tutorials1.68×Beauty & Wellness
Underground hip hop1.56×Music & Radio
Afrobeat1.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Bunny audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
Luxury OrientationPREMIUM1.41
ExtroversionTHRILL1.39
TravellingTHRILL1.19
Risk AppetiteTHRILL1.17
Design AffinityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Bad Bunny
CountryShare
United States43.1%
Brazil7.5%
Mexico5.8%

See Bad Bunny audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Bad Bunny have in United States?

Bad Bunny has an estimated audience of 25,838,259 people in United States, concentrated in California and Texas.

What is the gender split and age of Bad Bunny fans?

51.7% of Bad Bunny fans are female, 48.3% are male, with an average age of 28.1 years.

Which brands do Bad Bunny fans like most?

Bad Bunny fans show strongest brand affinity for Taylor Swift (1.63×), Yahoo!奇摩名人娛樂 (1.52×), and Real Madrid C.F. (1.64×) over the country average.

Where do Bad Bunny fans live in United States?

Bad Bunny fans in United States are most concentrated in California (reach 4,153,717), Texas (reach 3,452,064), and Florida (reach 3,417,491). These three regions account for the largest share of the active audience.

What other brands do Bad Bunny fans also like?

Beyond Bad Bunny itself, the audience over-indexes on Yahoo!奇摩名人娛樂 (1.52×), Real Madrid C.F. (1.64×), NBA Finals (1.58×), and Wig (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.