Rascasse Audience Intelligence

Bad Bunny Audience in United States

A data profile of the people who buy, follow and care about Bad Bunny in United States — modelled from more than twelve digital signal sources. Bad Bunny has an estimated audience of 26,066,654 people in United States.

#1among Hip hop in United States#26among Person in United States#66in Music & Radio

The average Bad Bunny fan in United States is 28.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Taylor Swift, Real Madrid C.F., NBA Finals, with strongest over-indexing on Taylor Swift (1.63× the country average).

Demographically, the Bad Bunny audience skews balanced with an average age of 28.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Bunny fan in United States is balanced, around 28.1 years old, with strong Mindfulness tendencies and a notable affinity for Taylor Swift.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Bunny profile in United States.

Audience size
26.1M
in United States
Gender
51.7%♀
48.3% male
Age
28.1
average years
Country rank
#1147
Person in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Bunny fans

51.7% are female, 48.3% are male, average age 28.1.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Bad Bunny audience in United States
MetricValue
Female51.7%
Male48.3%
Average age28.1
Estimated audience size26,066,654
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Bad Bunny audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Bad Bunny audience comes from United States.

Worldwide audience distribution share by country for Bad Bunny
CountryShare
United States42.0%
Brazil7.3%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Bunny audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Bunny fans by region: top regions in United States
#RegionReachAffinity×
01Florida~2.5M1.29×
02Connecticut~300K1.25×
03New Jersey~800K1.22×
04Massachusetts~600K1.22×
05New York~1.5M1.20×
06Rhode Island~90K1.13×
07Texas~2.5M1.12×
08Illinois~1M1.12×
09Washington, District of Columbia~90K1.12×
10Pennsylvania~900K1.08×
11California~3M1.07×
12Wisconsin~400K1.07×
13Kansas~200K1.06×
14Virginia~700K1.04×
15North Carolina~800K1.03×
16Maryland~500K1.03×
17Kentucky~300K1.03×
18New Mexico~100K1.03×
19Arizona~500K1.02×
20Delaware~70K1.02×
21Missouri~400K1.01×
22New Hampshire~100K1.01×
23Oklahoma~300K1.00×
24Washington~500K0.99×
25Oregon~300K0.99×
26Nebraska~100K0.99×
27West Virginia~100K0.99×
28Maine~90K0.99×
29Georgia~800K0.98×
30Indiana~500K0.98×
31Iowa~200K0.98×
32Ohio~800K0.97×
33South Carolina~400K0.97×
34Minnesota~400K0.97×
35Michigan~600K0.96×
36Utah~200K0.96×
37South Dakota~60K0.96×
38Tennessee~500K0.95×
39Nevada~200K0.95×
40Arkansas~200K0.95×
41Montana~70K0.95×
42North Dakota~50K0.95×
43Colorado~400K0.94×
44Louisiana~300K0.94×
45Idaho~100K0.94×
46Vermont~40K0.93×
47Hawaii~100K0.86×
48Alabama~300K0.85×
49Alaska~50K0.82×
50Mississippi~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Bad Bunny, United States
0.81×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Bunny audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Bunny audience
#·InterestCategoryAffinity×
01Millie Bobby BrownMovies & TV1.96×
02TwitchGames1.74×
03Makeup TutorialsBeauty & Wellness1.68×
04Latin music (genre)Music & Radio1.66×
05BarbieMovies & TV1.66×
06Real Madrid C.F.Sports1.64×
07Lace wigBeauty & Wellness1.64×
08Taylor SwiftMusic & Radio1.63×
09WigBeauty & Wellness1.62×
10Cyber MondayShopping1.62×
11Curly HairBeauty & Wellness1.62×
12PokémonGames1.60×
13Spirit HalloweenKids & Family1.59×
14NBA FinalsSports1.58×
15AfrobeatMusic & Radio1.58×
16Anime conventionLiterature1.56×
17Underground hip hopMusic & Radio1.56×
18CaseyMusic & Radio1.54×
19Adventure gameGames1.54×
20Hair ExtensionsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Bunny audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Bunny audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.08×
Luxury OrientationPREMIUM0.95×
Price SensitivityPREMIUM0.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Bunny audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.55×
Convenience OrientationPREMIUM0.62×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Bunny have in United States?

Bad Bunny has an estimated audience of 26,066,654 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bad Bunny fans?

51.7% of Bad Bunny fans are female, 48.3% are male, with an average age of 28.1 years.

03

Which brands do Bad Bunny fans like most?

Bad Bunny fans show strongest brand affinity for Taylor Swift (1.63×), Real Madrid C.F. (1.64×), and NBA Finals (1.58×) over the country average.

04

Where do Bad Bunny fans live in United States?

Bad Bunny fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Bad Bunny fans also like?

Beyond Bad Bunny itself, the audience over-indexes on Real Madrid C.F. (1.64×), NBA Finals (1.58×), Wig (1.62×), and Twitch (1.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

Related rankings

See Bad Bunny audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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