Cardi B Audience in United States
Cardi B has an estimated audience of 14,341,291 people in United States. 56.8% are female, 43.2% are male, average age 30.8. Top regions: California, Texas, Florida. Top brand affinities: Rhianna (singer), GloRilla, Lace wig, Department of Motor Vehicles, natural hair.
The average Cardi B fan in United States is 30.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rhianna (singer), GloRilla, Lace wig, with strongest over-indexing on Rhianna (singer) (10.15× the country average). Demographically, the Cardi B audience skews more female with an average age of 30.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Cardi B fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.8 |
| Estimated audience size | 14,341,291 |
Audience persona
The typical Cardi B fan in United States is more female, around 30.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rhianna (singer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,637,686 | 1.04× |
| Texas | 1,575,445 | 1.28× |
| Florida | 1,193,086 | 1.23× |
| New York | 1,163,226 | 1.45× |
| Georgia | 786,039 | 1.78× |
| North Carolina | 566,570 | 1.31× |
| Illinois | 560,428 | 1.17× |
| Pennsylvania | 539,871 | 1.12× |
| Ohio | 472,565 | 1.07× |
| New Jersey | 446,921 | 1.23× |
| Michigan | 418,890 | 1.12× |
| Virginia | 417,189 | 1.19× |
| Maryland | 398,391 | 1.62× |
| Tennessee | 327,658 | 1.14× |
| Alabama | 307,190 | 1.53× |
| Louisiana | 292,835 | 1.58× |
| Arizona | 290,162 | 0.99× |
| South Carolina | 288,134 | 1.34× |
| Indiana | 269,910 | 1.03× |
| Massachusetts | 266,439 | 0.94× |
| Missouri | 244,621 | 1.06× |
| Washington | 241,389 | 0.84× |
| Mississippi | 193,068 | 1.63× |
| Wisconsin | 182,514 | 0.85× |
| Colorado | 176,224 | 0.78× |
| Kentucky | 170,597 | 0.95× |
| Minnesota | 163,875 | 0.8× |
| Oklahoma | 163,702 | 1.03× |
| Connecticut | 162,393 | 1.13× |
| Nevada | 150,358 | 1.08× |
| Arkansas | 125,888 | 1.07× |
| Oregon | 118,818 | 0.72× |
| Kansas | 96,047 | 0.85× |
| Iowa | 84,269 | 0.71× |
| Utah | 78,293 | 0.61× |
| New Mexico | 66,016 | 0.92× |
| Washington, District of Columbia | 55,140 | 1.28× |
| Nebraska | 51,577 | 0.72× |
| West Virginia | 50,714 | 0.76× |
| Hawaii | 47,745 | 0.77× |
| Delaware | 44,181 | 1.12× |
| Idaho | 42,109 | 0.59× |
| Rhode Island | 40,689 | 0.89× |
| New Hampshire | 34,061 | 0.6× |
| Maine | 32,362 | 0.63× |
| Alaska | 22,434 | 0.73× |
| Montana | 22,207 | 0.56× |
| South Dakota | 18,260 | 0.55× |
| North Dakota | 17,726 | 0.6× |
| Vermont | 13,323 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rhianna (singer) | 10.15× | Music & Radio |
| GloRilla | 6.42× | Music & Radio |
| Lace wig | 3.39× | Beauty & Wellness |
| Department of Motor Vehicles | 3.85× | Cars & Mobility |
| natural hair | 5.64× | Beauty & Wellness |
| Wig | 2.68× | Beauty & Wellness |
| Hair Extensions | 3.03× | Beauty & Wellness |
| Braid | 2.92× | Home & Garden |
| Nicki Minaj | 4.15× | Music & Radio |
| Afrobeat | 3.11× | Music & Radio |
| Curly Hair | 2.86× | Beauty & Wellness |
| Megan Thee Stallion | 5.4× | Music & Radio |
| Music of Nigeria | 5.72× | Music & Radio |
| NBA Finals | 2.2× | Sports |
| Long hair | 2.85× | Beauty & Wellness |
| NBA playoffs | 2.25× | Sports |
| Hair straightening | 2.61× | Beauty & Wellness |
| Contemporary R&B | 1.65× | Music & Radio |
| Kenyan hip hop | 2.39× | Music & Radio |
| Jerkin' | 2.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.08 |
| Early Adopter Mentality | POWER | 1.25 |
| Luxury Orientation | PREMIUM | 1.25 |
| Social Media Usage | JOY | 1.13 |
| Mindfulness | BALANCE | 1.04 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 57.4% |
| Canada | 3.7% |
| Brazil | 3.7% |
See Cardi B audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
- Drake (12,592,423)
Frequently asked questions
How many fans does Cardi B have in United States?
Cardi B has an estimated audience of 14,341,291 people in United States, concentrated in California and Texas.
What is the gender split and age of Cardi B fans?
56.8% of Cardi B fans are female, 43.2% are male, with an average age of 30.8 years.
Which brands do Cardi B fans like most?
Cardi B fans show strongest brand affinity for Rhianna (singer) (10.15×), GloRilla (6.42×), and Lace wig (3.39×) over the country average.
Where do Cardi B fans live in United States?
Cardi B fans in United States are most concentrated in California (reach 1,637,686), Texas (reach 1,575,445), and Florida (reach 1,193,086). These three regions account for the largest share of the active audience.
What other brands do Cardi B fans also like?
Beyond Cardi B itself, the audience over-indexes on GloRilla (6.42×), Lace wig (3.39×), Department of Motor Vehicles (3.85×), and natural hair (5.64×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cardi B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.