Rascasse Audience Intelligence

Cardi B Audience in United States

A data profile of the people who buy, follow and care about Cardi B in United States — modelled from more than twelve digital signal sources. Cardi B has an estimated audience of 14,382,655 people in United States.

#4among Hip hop in United States#81among Person in United States#157in Music & Radio

The average Cardi B fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rhianna (singer), GloRilla, Lace wig, with strongest over-indexing on Rhianna (singer) (10.15× the country average).

Demographically, the Cardi B audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cardi B fan in United States is more female, around 30.8 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cardi B profile in United States.

Audience size
14.4M
in United States
Gender
56.8%♀
43.2% male
Age
30.8
average years
Country rank
#2436
Person in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cardi B fans

56.8% are female, 43.2% are male, average age 30.8.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Cardi B audience in United States
MetricValue
Female56.8%
Male43.2%
Average age30.8
Estimated audience size14,382,655
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Cardi B audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

57.2%

of the worldwide Cardi B audience comes from United States.

Worldwide audience distribution share by country for Cardi B
CountryShare
United States57.2%
Canada3.6%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cardi B audience in United States is strongest.

Fig. 05

Top regions by affinity

Cardi B fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~400K1.66×
02Georgia~700K1.62×
03Mississippi~200K1.50×
04Louisiana~300K1.46×
05New York~1M1.38×
06Alabama~300K1.35×
07Washington, District of Columbia~60K1.35×
08Massachusetts~400K1.28×
09North Carolina~500K1.26×
10South Carolina~300K1.26×
11Connecticut~200K1.23×
12Rhode Island~60K1.22×
13Texas~1.5M1.20×
14New Jersey~400K1.20×
15Delaware~50K1.20×
16Virginia~400K1.16×
17Florida~1M1.13×
18Pennsylvania~500K1.13×
19Illinois~500K1.13×
20Michigan~400K1.08×
21Nevada~100K1.07×
22Ohio~500K1.04×
23Tennessee~300K1.03×
24Missouri~200K1.02×
25California~1.5M1.01×
26Indiana~300K1.00×
27Arkansas~100K1.00×
28Oklahoma~200K0.95×
29Arizona~300K0.94×
30Kentucky~200K0.92×
31New Mexico~70K0.92×
32New Hampshire~50K0.91×
33Minnesota~200K0.90×
34Kansas~100K0.86×
35Wisconsin~200K0.85×
36Washington~200K0.82×
37Colorado~200K0.82×
38Oregon~100K0.77×
39West Virginia~50K0.77×
40Maine~40K0.76×
41Nebraska~50K0.75×
42Hawaii~50K0.75×
43Iowa~90K0.72×
44Alaska~20K0.71×
45North Dakota~20K0.69×
46South Dakota~20K0.64×
47Vermont~20K0.63×
48Utah~80K0.60×
49Montana~20K0.59×
50Idaho~40K0.57×
Fig. 06

Affinity by region

Affinity by region — Cardi B, United States
0.57×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cardi B audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cardi B audience
#·InterestCategoryAffinity×
01Rhianna (singer)Music & Radio10.15×
02GloRillaMusic & Radio6.42×
03Music of NigeriaMusic & Radio5.72×
04natural hairBeauty & Wellness5.64×
05Megan Thee StallionMusic & Radio5.40×
06Nicki MinajMusic & Radio4.15×
07Department of Motor VehiclesCars & Mobility3.85×
08Lace wigBeauty & Wellness3.39×
09AfrobeatMusic & Radio3.11×
10Hair ExtensionsBeauty & Wellness3.03×
11BraidHome & Garden2.92×
12Curly HairBeauty & Wellness2.86×
13Long hairBeauty & Wellness2.85×
14WigBeauty & Wellness2.68×
15Hair straighteningBeauty & Wellness2.61×
16Kenyan hip hopMusic & Radio2.39×
17Jerkin'Fashion & Accessoires2.37×
18NBA playoffsSports2.25×
19NBA FinalsSports2.20×
20Contemporary R&BMusic & Radio1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cardi B audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cardi B audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.16×
IndulgenceJOY1.09×
Social Media UsageJOY1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cardi B audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.65×
Community OrientationOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cardi B have in United States?

Cardi B has an estimated audience of 14,382,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cardi B fans?

56.8% of Cardi B fans are female, 43.2% are male, with an average age of 30.8 years.

03

Which brands do Cardi B fans like most?

Cardi B fans show strongest brand affinity for Rhianna (singer) (10.15×), GloRilla (6.42×), and Lace wig (3.39×) over the country average.

04

Where do Cardi B fans live in United States?

Cardi B fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cardi B fans also like?

Beyond Cardi B itself, the audience over-indexes on GloRilla (6.42×), Lace wig (3.39×), Department of Motor Vehicles (3.85×), and natural hair (5.64×) compared to the United States average.

Appendix

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See Cardi B audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cardi B. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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