Rascasse Audience Intelligence

Megan Thee Stallion Audience in United States

A data profile of the people who buy, follow and care about Megan Thee Stallion in United States — modelled from more than twelve digital signal sources. Megan Thee Stallion has an estimated audience of 8,267,197 people in United States.

#12among Hip hop in United States#284among Person in United States#312in Music & Radio

The average Megan Thee Stallion fan in United States is 31.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TikTok, Kendall Jenner, Ariana Grande, with strongest over-indexing on TikTok (2.66× the country average).

Demographically, the Megan Thee Stallion audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Megan Thee Stallion fan in United States is more female, around 31.0 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Megan Thee Stallion profile in United States.

Audience size
8.3M
in United States
Gender
65.6%♀
34.4% male
Age
31.0
average years
Country rank
#4290
Person in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Megan Thee Stallion fans

65.6% are female, 34.4% are male, average age 31.0.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Megan Thee Stallion audience in United States
MetricValue
Female65.6%
Male34.4%
Average age31.0
Estimated audience size8,267,197
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Megan Thee Stallion audience in United States
Age bracketShare%
16-1941%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

62.8%

of the worldwide Megan Thee Stallion audience comes from United States.

Worldwide audience distribution share by country for Megan Thee Stallion
CountryShare
United States62.8%
Canada4.2%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Megan Thee Stallion audience in United States is strongest.

Fig. 05

Top regions by affinity

Megan Thee Stallion fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~400K1.73×
02Mississippi~100K1.71×
03Louisiana~200K1.69×
04Alabama~200K1.56×
05Maryland~200K1.51×
06North Carolina~300K1.34×
07Texas~800K1.32×
08South Carolina~100K1.31×
09Washington, District of Columbia~30K1.31×
10Tennessee~200K1.19×
11Kentucky~100K1.19×
12Arkansas~70K1.17×
13Virginia~200K1.12×
14Michigan~200K1.11×
15Illinois~300K1.10×
16New York~400K1.09×
17Delaware~20K1.07×
18California~800K1.06×
19Ohio~200K1.05×
20Arizona~200K1.05×
21Missouri~100K1.05×
22Nevada~70K1.05×
23Florida~500K1.03×
24New Jersey~200K1.00×
25Oklahoma~80K1.00×
26Pennsylvania~200K0.99×
27Indiana~100K0.98×
28Connecticut~70K0.94×
29Massachusetts~100K0.89×
30Minnesota~90K0.89×
31Washington~100K0.88×
32Hawaii~30K0.88×
33New Mexico~30K0.87×
34Oregon~70K0.86×
35Wisconsin~90K0.83×
36Kansas~50K0.83×
37Rhode Island~20K0.83×
38Colorado~90K0.82×
39West Virginia~30K0.81×
40Alaska~10K0.81×
41Nebraska~30K0.77×
42Iowa~40K0.75×
43North Dakota~10K0.68×
44Maine~20K0.67×
45New Hampshire~20K0.66×
46Vermont~8K0.66×
47South Dakota~10K0.64×
48Utah~40K0.63×
49Idaho~20K0.63×
50Montana~10K0.62×
Fig. 06

Affinity by region

Affinity by region — Megan Thee Stallion, United States
0.62×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Megan Thee Stallion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Megan Thee Stallion audience
#·InterestCategoryAffinity×
01Kendall JennerFashion & Accessoires8.96×
02Teyana TaylorMovies & TV5.55×
03Cardi BMusic & Radio5.40×
04Ariana GrandeMusic & Radio4.65×
05Natural foodsFood & Beverages3.40×
06Curly HairBeauty & Wellness3.38×
07Eyelash extensionsBeauty & Wellness3.10×
08MoisturizerHome & Garden2.90×
09TikTokInternet & Social Media2.66×
10ULTA BeautyBeauty & Wellness2.45×
11Lace wigBeauty & Wellness2.31×
12Hair careBeauty & Wellness2.29×
13StreetwearFashion & Accessoires2.21×
14Skin careBeauty & Wellness2.00×
15Personal careHealth1.96×
16Macy'sShopping1.66×
17SpotifyInternet & Social Media1.64×
18Do it yourself (DIY)Home & Garden1.61×
19Electronic musicMusic & Radio1.58×
20Luxury goodsFashion & Accessoires1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Megan Thee Stallion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Megan Thee Stallion audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.52×
Luxury OrientationPREMIUM1.49×
Price SensitivityPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Megan Thee Stallion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.77×
Quality AwarenessPREMIUM0.80×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Megan Thee Stallion have in United States?

Megan Thee Stallion has an estimated audience of 8,267,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Megan Thee Stallion fans?

65.6% of Megan Thee Stallion fans are female, 34.4% are male, with an average age of 31.0 years.

03

Which brands do Megan Thee Stallion fans like most?

Megan Thee Stallion fans show strongest brand affinity for TikTok (2.66×), Kendall Jenner (8.96×), and Ariana Grande (4.65×) over the country average.

04

Where do Megan Thee Stallion fans live in United States?

Megan Thee Stallion fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Megan Thee Stallion fans also like?

Beyond Megan Thee Stallion itself, the audience over-indexes on Kendall Jenner (8.96×), Ariana Grande (4.65×), Cardi B (5.4×), and Teyana Taylor (5.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Megan Thee Stallion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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