Megan Thee Stallion Audience in United States

Megan Thee Stallion has an estimated audience of 7,120,798 people in United States. 64.8% are female, 35.2% are male, average age 31.0. Top regions: Texas, California, Florida. Top brand affinities: Kia Sportage, TikTok, Kendall Jenner, Cardi B, Lace wig.

The average Megan Thee Stallion fan in United States is 31.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Kia Sportage, TikTok, Kendall Jenner, with strongest over-indexing on Kia Sportage (18.22× the country average). Demographically, the Megan Thee Stallion audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Megan Thee Stallion fans

Demographic split for Megan Thee Stallion audience in United States
MetricValue
Female64.8%
Male35.2%
Average age31.0
Estimated audience size7,120,798

Audience persona

The typical Megan Thee Stallion fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Megan Thee Stallion in United States
RegionReachAffinity
Texas835,8481.37×
California771,1340.98×
Florida500,9611.04×
New York416,8291.05×
Georgia387,1751.76×
North Carolina297,8991.39×
Illinois276,4701.17×
Pennsylvania248,7161.04×
Ohio230,0551.05×
Michigan216,9831.17×
Virginia190,6471.1×
Maryland183,6721.5×
Tennessee178,4701.25×
New Jersey177,8250.98×
Alabama164,7061.66×
Arizona163,9171.13×
Louisiana155,7881.7×
South Carolina145,7411.36×
Indiana132,2091.02×
Missouri126,1901.1×
Washington125,4440.88×
Massachusetts122,5040.87×
Kentucky103,6841.16×
Mississippi100,1821.71×
Colorado96,1920.86×
Minnesota94,8840.93×
Wisconsin90,3600.84×
Oklahoma78,0630.99×
Nevada72,2321.05×
Oregon68,2480.84×
Connecticut66,6280.93×
Arkansas66,5651.13×
Kansas46,9490.84×
Iowa44,9490.77×
Utah38,5530.6×
New Mexico30,0790.84×
Nebraska27,4570.77×
West Virginia26,5350.8×
Washington, District of Columbia26,0171.22×
Hawaii25,6870.84×
Idaho21,4010.6×
Delaware18,7830.96×
New Hampshire18,5270.66×
Rhode Island17,9590.79×
Maine16,0980.63×
Alaska11,7950.77×
Montana11,6020.59×
South Dakota9,8830.6×
North Dakota8,9530.61×
Vermont7,2410.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Megan Thee Stallion audience
BrandAffinityCategory
Kia Sportage18.22×Cars & Mobility
TikTok2.43×Internet & Social Media
Kendall Jenner8.45×Fashion & Accessoires
Cardi B5.34×Music & Radio
Lace wig3.44×Beauty & Wellness
Planet Fitness2.4×Sports
Houston Astros5.03×Sports
Long hair3.8×Beauty & Wellness
Keeping Up with the Kardashians5.41×Movies & TV
Livemusic3.02×Music & Radio
Streetwear2.82×Fashion & Accessoires
Spotify1.73×Internet & Social Media
YouTube Music2.97×Internet & Social Media
Do it yourself (DIY)1.76×Home & Garden
Hair care2.48×Beauty & Wellness
ULTA Beauty2.6×Beauty & Wellness
Teyana Taylor4.83×Movies & TV
Nail salon3.64×Beauty & Wellness
Ariana Grande3.31×Music & Radio
Hair straightening3.1×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Megan Thee Stallion audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.33
Early Adopter MentalityPOWER1.23
MindfulnessBALANCE1.22
Social Media UsageJOY1.09
Design AffinityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Megan Thee Stallion
CountryShare
United States60.7%
Canada4.1%
United Kingdom3.8%

See Megan Thee Stallion audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Megan Thee Stallion have in United States?

Megan Thee Stallion has an estimated audience of 7,120,798 people in United States, concentrated in Texas and California.

What is the gender split and age of Megan Thee Stallion fans?

64.8% of Megan Thee Stallion fans are female, 35.2% are male, with an average age of 31.0 years.

Which brands do Megan Thee Stallion fans like most?

Megan Thee Stallion fans show strongest brand affinity for Kia Sportage (18.22×), TikTok (2.43×), and Kendall Jenner (8.45×) over the country average.

Where do Megan Thee Stallion fans live in United States?

Megan Thee Stallion fans in United States are most concentrated in Texas (reach 835,848), California (reach 771,134), and Florida (reach 500,961). These three regions account for the largest share of the active audience.

What other brands do Megan Thee Stallion fans also like?

Beyond Megan Thee Stallion itself, the audience over-indexes on TikTok (2.43×), Kendall Jenner (8.45×), Cardi B (5.34×), and Lace wig (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Megan Thee Stallion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.