Spotify Audience in United States

Spotify logo

Spotify has an estimated audience of 91,131,921 people in United States. 49.0% are female, 51.0% are male, average age 33.2. Top regions: California, Texas, Florida. Top brand affinities: NBA Finals, Lace wig, NBA playoffs, Streetwear, Los Angeles Lakers.

The average Spotify fan in United States is 33.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA Finals, Lace wig, NBA playoffs, with strongest over-indexing on NBA Finals (1.74× the country average). Demographically, the Spotify audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: TV / music streaming

Demographics of Spotify fans

Demographic split for Spotify audience in United States
MetricValue
Female49.0%
Male51.0%
Average age33.2
Estimated audience size91,131,921

Audience persona

The typical Spotify fan in United States is balanced, around 33.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for Spotify in United States
RegionReachAffinity
California11,863,2481.18×
Texas8,755,4561.12×
Florida6,004,8360.97×
New York5,101,6441×
Illinois2,912,0230.96×
Pennsylvania2,801,0080.91×
Ohio2,681,6360.96×
Georgia2,670,7280.95×
North Carolina2,646,1970.97×
Virginia2,587,8721.17×
Michigan2,325,1940.98×
Washington2,220,3701.21×
New Jersey1,976,8200.85×
Arizona1,880,6391.01×
Tennessee1,776,9320.97×
Massachusetts1,733,4980.97×
Indiana1,696,2641.02×
Missouri1,691,0661.15×
Colorado1,687,4661.17×
Wisconsin1,576,2371.15×
Maryland1,466,7870.94×
Oregon1,314,4401.26×
Minnesota1,278,3180.98×
South Carolina1,178,9350.86×
Kentucky1,168,7701.02×
Oklahoma1,147,8321.13×
Utah1,078,9381.32×
Louisiana1,066,8820.91×
Alabama987,1980.78×
Nevada854,9150.97×
Kansas810,2891.13×
Connecticut808,7060.88×
Arkansas786,1641.05×
Iowa757,6291.01×
Mississippi615,9490.82×
Idaho572,2361.25×
New Mexico486,7321.07×
Nebraska457,6181×
West Virginia382,8920.9×
Hawaii351,4430.9×
Maine309,7630.95×
New Hampshire302,8750.84×
Montana283,6631.12×
Rhode Island249,9120.86×
Washington, District of Columbia234,9450.86×
North Dakota216,6631.16×
South Dakota197,4980.94×
Alaska177,1430.91×
Delaware173,8130.69×
Vermont145,0550.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spotify audience
BrandAffinityCategory
NBA Finals1.74×Sports
Lace wig1.91×Beauty & Wellness
NBA playoffs1.78×Sports
Streetwear1.69×Fashion & Accessoires
Los Angeles Lakers1.67×Sports
Twitch1.75×Games
Alternative hip hop1.7×Music & Radio
Nike1.55×Fashion & Accessoires
Underground hip hop1.92×Music & Radio
Hair Extensions1.77×Beauty & Wellness
East Coast hip hop1.65×Music & Radio
Self-love1.53×Health
West Coast hip hop1.6×Music & Radio
Curly Hair1.74×Beauty & Wellness
Sneaker collecting1.78×Fashion & Accessoires
Electro (music)1.59×Music & Radio
Southern hip hop1.59×Music & Radio
Bounce music1.65×Music & Radio
Braid1.57×Home & Garden
Music school1.98×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spotify audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.49
Social Media UsageJOY1.31
Early Adopter MentalityPOWER1.27
MindfulnessBALANCE1.03
Luxury OrientationPREMIUM1.01
Design AffinityPREMIUM1

Worldwide distribution

Worldwide audience distribution share by country for Spotify
CountryShare
United States21.0%
Japan5.2%
Germany4.2%

See Spotify audiences in other countries

More TV / music streaming audiences in United States

Frequently asked questions

How many fans does Spotify have in United States?

Spotify has an estimated audience of 91,131,921 people in United States, concentrated in California and Texas.

What is the gender split and age of Spotify fans?

49.0% of Spotify fans are female, 51.0% are male, with an average age of 33.2 years.

Which brands do Spotify fans like most?

Spotify fans show strongest brand affinity for NBA Finals (1.74×), Lace wig (1.91×), and NBA playoffs (1.78×) over the country average.

Where do Spotify fans live in United States?

Spotify fans in United States are most concentrated in California (reach 11,863,248), Texas (reach 8,755,456), and Florida (reach 6,004,836). These three regions account for the largest share of the active audience.

What other brands do Spotify fans also like?

Beyond Spotify itself, the audience over-indexes on Lace wig (1.91×), NBA playoffs (1.78×), Streetwear (1.69×), and Los Angeles Lakers (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.