Los Angeles Lakers Audience in United States

Los Angeles Lakers logo

Los Angeles Lakers has an estimated audience of 36,163,891 people in United States. 38.2% are female, 61.8% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: NBA Finals, NBA playoffs, LeBron James, Cleveland Cavaliers, Michael Jordan.

The average Los Angeles Lakers fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA Finals, NBA playoffs, LeBron James, with strongest over-indexing on NBA Finals (4.95× the country average). Demographically, the Los Angeles Lakers audience skews more male with an average age of 31.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Los Angeles Lakers fans

Demographic split for Los Angeles Lakers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age31.2
Estimated audience size36,163,891

Audience persona

The typical Los Angeles Lakers fan in United States is more male, around 31.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for Los Angeles Lakers in United States
RegionReachAffinity
California8,727,3322.19×
Texas3,590,7811.15×
Florida2,560,9451.05×
New York1,756,2430.87×
Georgia1,724,5141.55×
Ohio1,425,8031.28×
North Carolina1,347,8561.24×
Illinois1,152,2560.96×
Tennessee1,016,8691.4×
Virginia910,8421.03×
Michigan901,3540.95×
Pennsylvania859,6190.71×
Arizona798,4491.08×
New Jersey793,2070.86×
Louisiana746,7221.6×
South Carolina742,0331.36×
Maryland696,5781.12×
Alabama667,7371.32×
Nevada623,8331.78×
Mississippi623,7412.09×
Indiana615,3720.93×
Missouri576,8390.99×
Colorado537,7620.94×
Washington537,3800.74×
Massachusetts460,7510.65×
Kentucky452,0051×
Arkansas449,2071.51×
Minnesota426,7440.82×
Oklahoma419,9101.05×
Wisconsin342,1020.63×
Oregon319,0700.77×
Connecticut300,9530.83×
Hawaii292,3141.88×
Iowa235,6210.79×
Utah223,6930.69×
New Mexico219,2201.21×
Kansas211,4240.74×
Nebraska140,9660.78×
West Virginia129,9300.77×
Idaho128,6630.71×
Washington, District of Columbia90,5470.83×
Delaware81,2840.81×
Rhode Island72,5830.63×
Montana71,4730.71×
South Dakota63,3310.76×
New Hampshire60,4380.42×
North Dakota57,3800.77×
Maine56,4200.44×
Alaska50,7600.66×
Wyoming29,7430.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Los Angeles Lakers audience
BrandAffinityCategory
NBA Finals4.95×Sports
NBA playoffs4.97×Sports
LeBron James4.15×Sports
Cleveland Cavaliers3.95×Sports
Michael Jordan4.5×Sports
NBA TV4.3×Sports
Boston Celtics3.15×Sports
WNBA3×Sports
NBA1.55×Sports
NFL Network2.3×Sports
Oklahoma City Thunder2.41×Sports
Team sport1.55×Sports
Golden State Warriors1.92×Sports
Hair Extensions2.2×Beauty & Wellness
East Coast hip hop2.06×Music & Radio
Nike1.86×Fashion & Accessoires
Kansas City Chiefs2.3×Sports
College football1.63×Sports
Underground hip hop2.29×Music & Radio
New York Knicks2.85×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Los Angeles Lakers audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.64
Early Adopter MentalityPOWER1.36
Luxury OrientationPREMIUM0.99
Sports ActivityPOWER0.98
Social Media UsageJOY0.97
Family OrientationCONSERVATISM0.97

Worldwide distribution

Worldwide audience distribution share by country for Los Angeles Lakers
CountryShare
United States42.2%
China7.9%
Philippines5.2%

See Los Angeles Lakers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Los Angeles Lakers have in United States?

Los Angeles Lakers has an estimated audience of 36,163,891 people in United States, concentrated in California and Texas.

What is the gender split and age of Los Angeles Lakers fans?

38.2% of Los Angeles Lakers fans are female, 61.8% are male, with an average age of 31.2 years.

Which brands do Los Angeles Lakers fans like most?

Los Angeles Lakers fans show strongest brand affinity for NBA Finals (4.95×), NBA playoffs (4.97×), and LeBron James (4.15×) over the country average.

Where do Los Angeles Lakers fans live in United States?

Los Angeles Lakers fans in United States are most concentrated in California (reach 8,727,332), Texas (reach 3,590,781), and Florida (reach 2,560,945). These three regions account for the largest share of the active audience.

What other brands do Los Angeles Lakers fans also like?

Beyond Los Angeles Lakers itself, the audience over-indexes on NBA playoffs (4.97×), LeBron James (4.15×), Cleveland Cavaliers (3.95×), and Michael Jordan (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.