Rascasse Audience Intelligence

Los Angeles Lakers Audience in United States

A data profile of the people who buy, follow and care about Los Angeles Lakers in United States — modelled from more than twelve digital signal sources. Los Angeles Lakers has an estimated audience of 36,381,267 people in United States.

#4among Basketball in United States#2among Team in United States#35in Sports

The average Los Angeles Lakers fan in United States is 31.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBA Finals, NBA playoffs, LeBron James, with strongest over-indexing on NBA Finals (4.95× the country average).

Demographically, the Los Angeles Lakers audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Los Angeles Lakers fan in United States is more male, around 31.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Los Angeles Lakers profile in United States.

Audience size
36.4M
in United States
Gender
38.2%♀
61.8% male
Age
31.2
average years
Country rank
#671
Team in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Los Angeles Lakers fans

38.2% are female, 61.8% are male, average age 31.2.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Los Angeles Lakers audience in United States
MetricValue
Female38.2%
Male61.8%
Average age31.2
Estimated audience size36,381,267
Fig. 03

Age distribution

Ø 31.2
average years
Age distribution of the Los Angeles Lakers audience in United States
Age bracketShare%
16-1942%
20-2922%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

42.0%

of the worldwide Los Angeles Lakers audience comes from United States.

Worldwide audience distribution share by country for Los Angeles Lakers
CountryShare
United States42.0%
China7.8%
Philippines5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Los Angeles Lakers audience in United States is strongest.

Fig. 05

Top regions by affinity

Los Angeles Lakers fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M2.10×
02Mississippi~600K2.04×
03Hawaii~300K1.83×
04Nevada~600K1.67×
05Louisiana~700K1.50×
06Arkansas~400K1.46×
07Tennessee~1M1.39×
08Georgia~1.5M1.37×
09South Carolina~700K1.34×
10Alabama~700K1.33×
11New Mexico~200K1.25×
12North Carolina~1.5M1.19×
13Arizona~900K1.17×
14Ohio~1.5M1.16×
15Oklahoma~400K1.11×
16Texas~3.5M1.09×
17Florida~2.5M1.03×
18Maryland~600K1.02×
19Virginia~900K1.00×
20Missouri~600K0.98×
21Kentucky~400K0.93×
22Colorado~500K0.92×
23Illinois~1M0.91×
24Indiana~600K0.91×
25Minnesota~500K0.90×
26Michigan~800K0.87×
27Washington, District of Columbia~90K0.86×
28South Dakota~70K0.85×
29North Dakota~60K0.85×
30New York~1.5M0.83×
31West Virginia~100K0.82×
32Delaware~80K0.81×
33Iowa~200K0.80×
34New Jersey~700K0.79×
35Connecticut~300K0.79×
36Nebraska~100K0.77×
37Montana~80K0.77×
38Oregon~300K0.74×
39Kansas~200K0.74×
40Idaho~100K0.73×
41Alaska~60K0.72×
42Washington~500K0.70×
43Pennsylvania~800K0.69×
44Utah~200K0.69×
45Rhode Island~80K0.67×
46Massachusetts~500K0.63×
47Wyoming~30K0.62×
48Wisconsin~300K0.58×
49Maine~60K0.46×
50New Hampshire~60K0.45×
Fig. 06

Affinity by region

Affinity by region — Los Angeles Lakers, United States
0.45×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Los Angeles Lakers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Los Angeles Lakers audience
#·InterestCategoryAffinity×
01NBA playoffsSports4.97×
02NBA FinalsSports4.95×
03Michael JordanSports4.50×
04NBA TVSports4.30×
05LeBron JamesSports4.15×
06Cleveland CavaliersSports3.95×
07Boston CelticsSports3.15×
08Giannis AntetokounmpoSports3.04×
09WNBASports3.00×
10New York KnicksSports2.85×
11Oklahoma City ThunderSports2.41×
12NFL NetworkSports2.30×
13Kansas City ChiefsSports2.30×
14Underground hip hopMusic & Radio2.29×
15Hair ExtensionsBeauty & Wellness2.20×
16East Coast hip hopMusic & Radio2.06×
17NikeFashion & Accessoires1.86×
18College footballSports1.63×
19NBASports1.55×
20Team sportSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Los Angeles Lakers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Los Angeles Lakers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.08×
Social Media UsageJOY1.01×
Risk AppetiteTHRILL0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Los Angeles Lakers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Los Angeles Lakers have in United States?

Los Angeles Lakers has an estimated audience of 36,381,267 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Los Angeles Lakers fans?

38.2% of Los Angeles Lakers fans are female, 61.8% are male, with an average age of 31.2 years.

03

Which brands do Los Angeles Lakers fans like most?

Los Angeles Lakers fans show strongest brand affinity for NBA Finals (4.95×), NBA playoffs (4.97×), and LeBron James (4.15×) over the country average.

04

Where do Los Angeles Lakers fans live in United States?

Los Angeles Lakers fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Los Angeles Lakers fans also like?

Beyond Los Angeles Lakers itself, the audience over-indexes on NBA playoffs (4.97×), LeBron James (4.15×), Cleveland Cavaliers (3.95×), and Michael Jordan (4.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

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See Los Angeles Lakers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Los Angeles Lakers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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