Oklahoma City Thunder Audience in United States

Oklahoma City Thunder logo

Oklahoma City Thunder has an estimated audience of 26,543,330 people in United States. 42.3% are female, 57.7% are male, average age 29.6. Top regions: Oklahoma, California, Texas. Top brand affinities: Luka Dončić, NBA Finals, NBA playoffs, Minnesota Timberwolves, Russell Westbrook.

The average Oklahoma City Thunder fan in United States is 29.6 years old, more male, and lives primarily in Oklahoma. The audience is concentrated in Oklahoma, California, Texas. Top brand affinities include Luka Dončić, NBA Finals, NBA playoffs, with strongest over-indexing on Luka Dončić (10.48× the country average). Demographically, the Oklahoma City Thunder audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Oklahoma City Thunder fans

Demographic split for Oklahoma City Thunder audience in United States
MetricValue
Female42.3%
Male57.7%
Average age29.6
Estimated audience size26,543,330

Audience persona

The typical Oklahoma City Thunder fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Luka Dončić.

Top regions in United States

Top regions ranked by reach for Oklahoma City Thunder in United States
RegionReachAffinity
Oklahoma2,790,00020.01×
California1,994,9740.68×
Texas1,816,2950.8×
Florida1,094,5040.61×
New York933,7410.63×
Ohio744,7430.91×
Illinois552,9920.63×
Georgia532,7590.65×
North Carolina477,8300.6×
Pennsylvania442,3440.49×
Colorado391,9430.94×
New Jersey388,0270.57×
Arizona369,0830.68×
Virginia358,4120.55×
Massachusetts355,3000.68×
Missouri353,7950.83×
Minnesota339,8720.89×
Arkansas337,0261.54×
Tennessee325,2120.61×
Michigan315,9410.46×
Maryland290,7960.64×
Louisiana281,6420.82×
Kansas276,8421.32×
Indiana271,5340.56×
Washington261,6160.49×
South Carolina234,1220.59×
Alabama218,9680.59×
Wisconsin200,8180.5×
Kentucky193,6050.58×
Mississippi185,8110.85×
Connecticut163,8590.62×
Nevada159,2020.62×
Iowa132,2610.6×
Oregon131,1960.43×
Utah95,4050.4×
New Mexico85,0030.64×
Nebraska81,0720.61×
Hawaii63,4670.56×
Idaho52,6060.4×
Rhode Island47,5910.56×
New Hampshire47,3970.45×
West Virginia47,2430.38×
Washington, District of Columbia46,8110.59×
Maine38,1320.4×
South Dakota32,2840.53×
Delaware31,8350.43×
North Dakota30,9360.57×
Montana27,4700.37×
Alaska21,0860.37×
Wyoming18,7790.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oklahoma City Thunder audience
BrandAffinityCategory
Luka Dončić10.48×Sports
NBA Finals4.17×Sports
NBA playoffs4.2×Sports
Minnesota Timberwolves5.57×Sports
Russell Westbrook7.74×Sports
WNBA3.88×Sports
Indiana Pacers5.4×Sports
Houston Rockets4.08×Sports
Los Angeles Clippers5.1×Sports
Phoenix Suns4.42×Sports
New-adult fiction5.54×Literature
Klay Thompson6.53×Sports
Memphis Grizzlies5.36×Sports
New York Knicks3.8×Sports
Los Angeles Lakers2.45×Sports
Chris Paul7.04×Sports
Caitlin Clark3.51×Sports
NBA TV3.97×Sports
Utah Jazz4.17×Sports
Washington Wizards4.6×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oklahoma City Thunder audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.66
Family OrientationCONSERVATISM1.29
Early Adopter MentalityPOWER1.25
Social Media UsageJOY1.14
Convenience OrientationPREMIUM1.08
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Oklahoma City Thunder
CountryShare
United States53.6%
Brazil6.4%
Canada3.7%

See Oklahoma City Thunder audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Oklahoma City Thunder have in United States?

Oklahoma City Thunder has an estimated audience of 26,543,330 people in United States, concentrated in Oklahoma and California.

What is the gender split and age of Oklahoma City Thunder fans?

42.3% of Oklahoma City Thunder fans are female, 57.7% are male, with an average age of 29.6 years.

Which brands do Oklahoma City Thunder fans like most?

Oklahoma City Thunder fans show strongest brand affinity for Luka Dončić (10.48×), NBA Finals (4.17×), and NBA playoffs (4.2×) over the country average.

Where do Oklahoma City Thunder fans live in United States?

Oklahoma City Thunder fans in United States are most concentrated in Oklahoma (reach 2,790,000), California (reach 1,994,974), and Texas (reach 1,816,295). These three regions account for the largest share of the active audience.

What other brands do Oklahoma City Thunder fans also like?

Beyond Oklahoma City Thunder itself, the audience over-indexes on NBA Finals (4.17×), NBA playoffs (4.2×), Minnesota Timberwolves (5.57×), and Russell Westbrook (7.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma City Thunder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.