Rascasse Audience Intelligence

Oklahoma City Thunder Audience in United States

A data profile of the people who buy, follow and care about Oklahoma City Thunder in United States — modelled from more than twelve digital signal sources. Oklahoma City Thunder has an estimated audience of 24,423,995 people in United States.

#9among Basketball in United States#13among Team in United States#82in Sports

The average Oklahoma City Thunder fan in United States is 29.6 years old, more male, and lives primarily in Oklahoma.

The audience is concentrated in Oklahoma, Texas, California.

Top brand affinities include Luka Dončić, NBA Finals, NBA playoffs, with strongest over-indexing on Luka Dončić (10.48× the country average).

Demographically, the Oklahoma City Thunder audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oklahoma City Thunder fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Luka Dončić.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oklahoma City Thunder profile in United States.

Audience size
24.4M
in United States
Gender
42.3%♀
57.7% male
Age
29.6
average years
Country rank
#1267
Team in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oklahoma City Thunder fans

42.3% are female, 57.7% are male, average age 29.6.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Oklahoma City Thunder audience in United States
MetricValue
Female42.3%
Male57.7%
Average age29.6
Estimated audience size24,423,995
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Oklahoma City Thunder audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Oklahoma City Thunder audience comes from United States.

Worldwide audience distribution share by country for Oklahoma City Thunder
CountryShare
United States51.8%
Brazil6.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oklahoma City Thunder audience in United States is strongest.

Fig. 05

Top regions by affinity

Oklahoma City Thunder fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~3M19.63×
02Arkansas~400K1.65×
03Kansas~300K1.26×
04Texas~2M0.90×
05Mississippi~200K0.87×
06Colorado~400K0.86×
07Missouri~400K0.85×
08Minnesota~300K0.80×
09Louisiana~300K0.79×
10Ohio~600K0.74×
11Arizona~400K0.70×
12New Mexico~90K0.70×
13California~2M0.66×
14Georgia~500K0.66×
15Alabama~200K0.65×
16New York~1M0.64×
17Nevada~200K0.64×
18New Jersey~400K0.63×
19Maryland~300K0.63×
20Nebraska~80K0.63×
21Illinois~500K0.61×
22North Dakota~30K0.61×
23Florida~1M0.60×
24Massachusetts~300K0.60×
25Tennessee~300K0.59×
26South Carolina~200K0.59×
27Connecticut~200K0.59×
28Iowa~100K0.59×
29Hawaii~70K0.59×
30North Carolina~500K0.58×
31Michigan~400K0.58×
32Indiana~300K0.58×
33South Dakota~40K0.57×
34Kentucky~200K0.56×
35Washington, District of Columbia~40K0.56×
36Rhode Island~50K0.55×
37Virginia~400K0.54×
38Delaware~40K0.54×
39Wyoming~20K0.52×
40Pennsylvania~500K0.51×
41Washington~300K0.50×
42Wisconsin~200K0.48×
43Alaska~30K0.47×
44Oregon~100K0.46×
45Idaho~60K0.45×
46Montana~30K0.44×
47West Virginia~50K0.43×
48New Hampshire~50K0.43×
49Utah~100K0.42×
50Maine~40K0.41×
Fig. 06

Affinity by region

Affinity by region — Oklahoma City Thunder, United States
0.41×1.00×19.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oklahoma City Thunder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oklahoma City Thunder audience
#·InterestCategoryAffinity×
01Luka DončićSports10.48×
02Russell WestbrookSports7.74×
03Chris PaulSports7.04×
04Klay ThompsonSports6.53×
05Minnesota TimberwolvesSports5.57×
06New-adult fictionLiterature5.54×
07Indiana PacersSports5.40×
08Anthony Davis (basketball)Sports5.38×
09Carmelo AnthonySports5.15×
10Los Angeles ClippersSports5.10×
11Phoenix SunsSports4.42×
12NBA playoffsSports4.20×
13Giannis AntetokounmpoSports4.19×
14NBA FinalsSports4.17×
15Houston RocketsSports4.08×
16Luka DoncicSports4.04×
17WNBASports3.88×
18New York KnicksSports3.80×
19San Antonio SpursSports3.29×
20Los Angeles LakersSports2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oklahoma City Thunder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oklahoma City Thunder audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
SustainabilityBALANCE1.04×
Social Media UsageJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oklahoma City Thunder audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.60×
Design AffinityPREMIUM0.61×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oklahoma City Thunder have in United States?

Oklahoma City Thunder has an estimated audience of 24,423,995 people in United States, concentrated in Oklahoma and Texas.

02

What is the gender split and age of Oklahoma City Thunder fans?

42.3% of Oklahoma City Thunder fans are female, 57.7% are male, with an average age of 29.6 years.

03

Which brands do Oklahoma City Thunder fans like most?

Oklahoma City Thunder fans show strongest brand affinity for Luka Dončić (10.48×), NBA Finals (4.17×), and NBA playoffs (4.2×) over the country average.

04

Where do Oklahoma City Thunder fans live in United States?

Oklahoma City Thunder fans in United States are most concentrated in Oklahoma (reach ~3M), Texas (reach ~2M), and California (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Oklahoma City Thunder fans also like?

Beyond Oklahoma City Thunder itself, the audience over-indexes on NBA Finals (4.17×), NBA playoffs (4.2×), WNBA (3.88×), and Minnesota Timberwolves (5.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oklahoma City Thunder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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