Rascasse Audience Intelligence

Stephen Curry Audience in United States

A data profile of the people who buy, follow and care about Stephen Curry in United States — modelled from more than twelve digital signal sources. Stephen Curry has an estimated audience of 8,306,536 people in United States.

#50among Basketball in United States#281among Person in United States#343in Sports

The average Stephen Curry fan in United States is 28.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Britney Spears, Curly Hair, Imdb, with strongest over-indexing on Britney Spears (5.23× the country average).

Demographically, the Stephen Curry audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stephen Curry fan in United States is more male, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Britney Spears.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stephen Curry profile in United States.

Audience size
8.3M
in United States
Gender
42.2%♀
57.8% male
Age
28.2
average years
Country rank
#4270
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stephen Curry fans

42.2% are female, 57.8% are male, average age 28.2.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Stephen Curry audience in United States
MetricValue
Female42.2%
Male57.8%
Average age28.2
Estimated audience size8,306,536
Fig. 03

Age distribution

Ø 28.2
average years
Age distribution of the Stephen Curry audience in United States
Age bracketShare%
16-1951%
20-2923%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

40.4%

of the worldwide Stephen Curry audience comes from United States.

Worldwide audience distribution share by country for Stephen Curry
CountryShare
United States40.4%
Brazil5.5%
Philippines5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stephen Curry audience in United States is strongest.

Fig. 05

Top regions by affinity

Stephen Curry fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.77×
02California~1.5M1.54×
03Georgia~400K1.54×
04North Carolina~400K1.53×
05Louisiana~200K1.46×
06Maryland~200K1.37×
07Illinois~400K1.29×
08Alabama~200K1.29×
09South Carolina~200K1.28×
10Indiana~200K1.26×
11Nevada~100K1.21×
12Arkansas~90K1.18×
13Virginia~300K1.17×
14New York~600K1.13×
15Michigan~300K1.13×
16Tennessee~200K1.12×
17Texas~900K1.11×
18Florida~700K1.11×
19New Jersey~200K1.07×
20Hawaii~40K1.07×
21Kentucky~100K1.03×
22Arizona~200K1.01×
23Oklahoma~100K1.00×
24Ohio~300K0.99×
25Washington, District of Columbia~30K0.98×
26Connecticut~90K0.97×
27Missouri~100K0.95×
28Delaware~20K0.87×
29Pennsylvania~300K0.86×
30Kansas~60K0.86×
31Washington~200K0.85×
32Massachusetts~100K0.85×
33Oregon~90K0.84×
34Alaska~20K0.84×
35North Dakota~20K0.84×
36Minnesota~100K0.83×
37New Mexico~40K0.83×
38Nebraska~40K0.82×
39South Dakota~20K0.82×
40Wisconsin~100K0.81×
41Iowa~60K0.81×
42West Virginia~30K0.81×
43Rhode Island~20K0.78×
44Idaho~30K0.77×
45Utah~60K0.76×
46Colorado~100K0.73×
47Montana~20K0.67×
48Maine~20K0.62×
49New Hampshire~20K0.61×
50Vermont~9K0.57×
Fig. 06

Affinity by region

Affinity by region — Stephen Curry, United States
0.57×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stephen Curry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stephen Curry audience
#·InterestCategoryAffinity×
01ImdbMovies & TV7.22×
02Old-school hip hopMusic & Radio5.82×
03Curly HairBeauty & Wellness5.67×
04Love IslandMovies & TV5.51×
05City BankBusiness & Career5.32×
06Britney SpearsMusic & Radio5.23×
07Miami HeatSports4.80×
08H-E-BShopping4.57×
09YouTube MusicInternet & Social Media4.32×
10Hair ExtensionsBeauty & Wellness4.24×
11Underground hip hopMusic & Radio3.62×
12Lace wigBeauty & Wellness3.45×
13Michael JacksonMusic & Radio3.15×
14LeBron JamesSports3.08×
15Los Angeles LakersSports2.93×
16NBA playoffsSports2.86×
17Taylor SwiftMusic & Radio2.82×
18LivemusicMusic & Radio2.75×
19WigBeauty & Wellness2.64×
20SpotifyInternet & Social Media2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stephen Curry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stephen Curry audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Urban LifestyleOPEN1.08×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stephen Curry audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.26×
Community OrientationOPEN0.32×
MindfulnessBALANCE0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stephen Curry have in United States?

Stephen Curry has an estimated audience of 8,306,536 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Stephen Curry fans?

42.2% of Stephen Curry fans are female, 57.8% are male, with an average age of 28.2 years.

03

Which brands do Stephen Curry fans like most?

Stephen Curry fans show strongest brand affinity for Britney Spears (5.23×), Curly Hair (5.67×), and Imdb (7.22×) over the country average.

04

Where do Stephen Curry fans live in United States?

Stephen Curry fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Stephen Curry fans also like?

Beyond Stephen Curry itself, the audience over-indexes on Curly Hair (5.67×), Imdb (7.22×), YouTube Music (4.32×), and Miami Heat (4.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen Curry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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