Stephen Curry Audience in United States

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Stephen Curry has an estimated audience of 8,893,441 people in United States. 42.2% are female, 57.8% are male, average age 28.2. Top regions: California, Texas, Florida. Top brand affinities: Curly Hair, Euphoria, Imdb, YouTube Music, Miami Heat.

The average Stephen Curry fan in United States is 28.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Curly Hair, Euphoria, Imdb, with strongest over-indexing on Curly Hair (5.67× the country average). Demographically, the Stephen Curry audience skews more male with an average age of 28.2, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Stephen Curry fans

Demographic split for Stephen Curry audience in United States
MetricValue
Female42.2%
Male57.8%
Average age28.2
Estimated audience size8,893,441

Audience persona

The typical Stephen Curry fan in United States is more male, around 28.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Curly Hair.

Top regions in United States

Top regions ranked by reach for Stephen Curry in United States
RegionReachAffinity
California1,621,8681.66×
Texas846,5021.11×
Florida724,2091.2×
New York628,4111.26×
Georgia452,1621.65×
North Carolina433,1911.62×
Illinois404,2841.36×
Ohio277,0451.01×
Virginia269,9281.25×
Michigan266,9931.15×
Pennsylvania261,9400.87×
New Jersey254,2721.12×
Maryland218,6511.43×
Tennessee205,7841.15×
Indiana201,0891.24×
Arizona189,5821.04×
South Carolina170,0671.27×
Louisiana168,5401.47×
Massachusetts160,4180.92×
Washington154,7280.87×
Alabama153,5931.24×
Missouri135,3440.94×
Mississippi124,0151.69×
Kentucky111,7041×
Minnesota109,8950.86×
Wisconsin108,5770.81×
Colorado104,1940.74×
Nevada101,9461.19×
Connecticut89,8251.01×
Oklahoma88,6780.9×
Oregon85,4710.84×
Arkansas81,2561.11×
Kansas59,7490.85×
Iowa59,0680.81×
Utah54,7950.69×
Hawaii41,5101.09×
New Mexico33,7670.76×
Nebraska33,7480.76×
West Virginia31,6140.76×
Idaho30,9900.69×
Washington, District of Columbia29,1501.09×
Rhode Island22,0570.78×
New Hampshire19,8370.57×
Delaware19,2680.79×
Maine19,1820.6×
Montana14,9360.61×
South Dakota14,5230.71×
Alaska13,5540.71×
North Dakota13,3980.73×
Vermont8,3160.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stephen Curry audience
BrandAffinityCategory
Curly Hair5.67×Beauty & Wellness
Euphoria2.33×Movies & TV
Imdb7.22×Movies & TV
YouTube Music4.32×Internet & Social Media
Miami Heat4.8×Sports
Hair Extensions4.24×Beauty & Wellness
Old-school hip hop5.82×Music & Radio
Spotify2.05×Internet & Social Media
Taylor Swift2.82×Music & Radio
Lace wig3.45×Beauty & Wellness
Underground hip hop3.62×Music & Radio
Los Angeles Lakers2.93×Sports
Love Island5.51×Movies & TV
NBA playoffs2.86×Sports
H-E-B4.57×Shopping
Livemusic2.75×Music & Radio
LeBron James3.08×Sports
Chris Brown5.28×Music & Radio
Wig2.64×Beauty & Wellness
Golden State Warriors2.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stephen Curry audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.62
Early Adopter MentalityPOWER1.75
Family OrientationCONSERVATISM1.57
Luxury OrientationPREMIUM1.4
SustainabilityBALANCE1.16
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Stephen Curry
CountryShare
United States41.8%
Brazil6.0%
Philippines5.1%

See Stephen Curry audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Stephen Curry have in United States?

Stephen Curry has an estimated audience of 8,893,441 people in United States, concentrated in California and Texas.

What is the gender split and age of Stephen Curry fans?

42.2% of Stephen Curry fans are female, 57.8% are male, with an average age of 28.2 years.

Which brands do Stephen Curry fans like most?

Stephen Curry fans show strongest brand affinity for Curly Hair (5.67×), Euphoria (2.33×), and Imdb (7.22×) over the country average.

Where do Stephen Curry fans live in United States?

Stephen Curry fans in United States are most concentrated in California (reach 1,621,868), Texas (reach 846,502), and Florida (reach 724,209). These three regions account for the largest share of the active audience.

What other brands do Stephen Curry fans also like?

Beyond Stephen Curry itself, the audience over-indexes on Euphoria (2.33×), Imdb (7.22×), YouTube Music (4.32×), and Miami Heat (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stephen Curry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.