Miami Heat Audience in United States

Miami Heat logo

Miami Heat has an estimated audience of 22,419,351 people in United States. 39.9% are female, 60.1% are male, average age 30.4. Top regions: Florida, California, Texas. Top brand affinities: 7-Eleven, Luka Dončić, United Airlines, WNBA, Cooper Flagg.

The average Miami Heat fan in United States is 30.4 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include 7-Eleven, Luka Dončić, United Airlines, with strongest over-indexing on 7-Eleven (4.26× the country average). Demographically, the Miami Heat audience skews more male with an average age of 30.4, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Miami Heat fans

Demographic split for Miami Heat audience in United States
MetricValue
Female39.9%
Male60.1%
Average age30.4
Estimated audience size22,419,351

Audience persona

The typical Miami Heat fan in United States is more male, around 30.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for Miami Heat in United States
RegionReachAffinity
Florida16,403,01710.81×
California1,913,5640.78×
Texas1,529,1200.79×
New York1,301,5231.04×
Georgia1,174,5541.7×
North Carolina881,8181.31×
Illinois692,3310.93×
Ohio616,1190.89×
Pennsylvania607,6650.8×
Virginia598,6441.1×
New Jersey594,7221.04×
South Carolina494,3681.47×
Tennessee456,9941.02×
Michigan425,2270.73×
Maryland401,9941.04×
Massachusetts370,4730.84×
Indiana362,4570.88×
Arizona349,1620.76×
Alabama313,9161×
Louisiana265,0770.92×
Kentucky261,2220.93×
Colorado245,9630.7×
Missouri231,3270.64×
Wisconsin230,3070.68×
Mississippi229,8161.24×
Nevada225,9621.04×
Washington212,3350.47×
Connecticut199,0060.89×
Arkansas166,2940.9×
Oklahoma163,8150.66×
Minnesota163,0790.51×
Oregon124,0110.48×
Iowa114,8920.62×
Kansas112,5210.64×
Utah89,4420.45×
Hawaii89,3540.93×
New Mexico83,6890.74×
West Virginia79,0930.76×
Nebraska70,9870.63×
Washington, District of Columbia65,6890.97×
Rhode Island62,5880.88×
Maine48,2360.6×
Idaho48,1230.43×
New Hampshire44,8530.51×
Delaware43,3510.7×
South Dakota29,5600.57×
Montana27,8280.45×
Vermont27,5930.7×
North Dakota24,8020.54×
Alaska22,7830.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miami Heat audience
BrandAffinityCategory
7-Eleven4.26×Shopping
Luka Dončić8.28×Sports
United Airlines3.57×Travel & Leisure
WNBA4.33×Sports
Cooper Flagg4.12×Sports
Dallas Mavericks4.33×Sports
Spotify1.68×Internet & Social Media
Portland Trail Blazers4.35×Sports
Caitlin Clark3.74×Sports
American Airlines1.9×Travel & Leisure
Michael Jordan4.17×Sports
Major League Soccer2.95×Sports
Dallas (1978 TV series)5.16×Movies & TV
East Coast hip hop2.16×Music & Radio
New York Knicks3.1×Sports
Super Bowl2×Sports
Minnesota Timberwolves3.22×Sports
Fort Worth, Texas3.44×Travel & Leisure
Telemundo2.8×Movies & TV
NBA Finals1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miami Heat audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Family OrientationCONSERVATISM1.27
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.06
TraditionCONSERVATISM1.05
ExtroversionTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Miami Heat
CountryShare
United States54.3%
Italy8.0%
Brazil5.0%

See Miami Heat audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Miami Heat have in United States?

Miami Heat has an estimated audience of 22,419,351 people in United States, concentrated in Florida and California.

What is the gender split and age of Miami Heat fans?

39.9% of Miami Heat fans are female, 60.1% are male, with an average age of 30.4 years.

Which brands do Miami Heat fans like most?

Miami Heat fans show strongest brand affinity for 7-Eleven (4.26×), Luka Dončić (8.28×), and United Airlines (3.57×) over the country average.

Where do Miami Heat fans live in United States?

Miami Heat fans in United States are most concentrated in Florida (reach 16,403,017), California (reach 1,913,564), and Texas (reach 1,529,120). These three regions account for the largest share of the active audience.

What other brands do Miami Heat fans also like?

Beyond Miami Heat itself, the audience over-indexes on Luka Dončić (8.28×), United Airlines (3.57×), WNBA (4.33×), and Cooper Flagg (4.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Heat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.