Rascasse Audience Intelligence

Miami Heat Audience in United States

A data profile of the people who buy, follow and care about Miami Heat in United States — modelled from more than twelve digital signal sources. Miami Heat has an estimated audience of 22,147,326 people in United States.

#13among Basketball in United States#19among Team in United States#99in Sports

The average Miami Heat fan in United States is 30.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include 7-Eleven, Luka Dončić, WNBA, with strongest over-indexing on 7-Eleven (4.26× the country average).

Demographically, the Miami Heat audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Quality Awareness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miami Heat fan in United States is more male, around 30.4 years old, with strong Quality Awareness tendencies and a notable affinity for 7-Eleven.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miami Heat profile in United States.

Audience size
22.1M
in United States
Gender
39.9%♀
60.1% male
Age
30.4
average years
Country rank
#1441
Team in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miami Heat fans

39.9% are female, 60.1% are male, average age 30.4.

Fig. 02

Gender split

39.9%
Female
60.1%
Male
Demographic split for Miami Heat audience in United States
MetricValue
Female39.9%
Male60.1%
Average age30.4
Estimated audience size22,147,326
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Miami Heat audience in United States
Age bracketShare%
16-1947%
20-2920%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

53.8%

of the worldwide Miami Heat audience comes from United States.

Worldwide audience distribution share by country for Miami Heat
CountryShare
United States53.8%
Italy8.1%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miami Heat audience in United States is strongest.

Fig. 05

Top regions by affinity

Miami Heat fans by region: top regions in United States
#RegionReachAffinity×
01Florida~15M9.77×
02Georgia~1M1.70×
03South Carolina~500K1.53×
04North Carolina~1M1.42×
05Mississippi~200K1.27×
06Alabama~300K1.07×
07Virginia~600K1.06×
08Maryland~400K1.02×
09New Jersey~600K1.01×
10New York~1M0.99×
11Nevada~200K0.99×
12Tennessee~400K0.98×
13Louisiana~300K0.96×
14Arkansas~200K0.96×
15Rhode Island~70K0.94×
16Washington, District of Columbia~60K0.92×
17Connecticut~200K0.91×
18Kentucky~200K0.89×
19Hawaii~90K0.89×
20Ohio~600K0.88×
21Indiana~400K0.86×
22West Virginia~90K0.86×
23Delaware~50K0.86×
24Pennsylvania~600K0.84×
25Massachusetts~400K0.84×
26Illinois~600K0.82×
27New Mexico~90K0.81×
28Texas~1.5M0.78×
29Michigan~500K0.77×
30Arizona~300K0.74×
31Vermont~30K0.74×
32Wisconsin~200K0.73×
33California~2M0.72×
34Colorado~300K0.71×
35Oklahoma~200K0.71×
36Missouri~200K0.68×
37Nebraska~80K0.68×
38South Dakota~30K0.67×
39Maine~50K0.66×
40Kansas~100K0.65×
41Iowa~100K0.64×
42North Dakota~30K0.63×
43Alaska~30K0.59×
44New Hampshire~50K0.55×
45Minnesota~200K0.54×
46Montana~30K0.54×
47Washington~200K0.53×
48Oregon~100K0.52×
49Utah~100K0.49×
50Idaho~60K0.49×
Fig. 06

Affinity by region

Affinity by region — Miami Heat, United States
0.49×1.00×9.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miami Heat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miami Heat audience
#·InterestCategoryAffinity×
01Luka DončićSports8.28×
02De'Aaron FoxSports5.70×
03Dallas (1978 TV series)Movies & TV5.16×
04Portland Trail BlazersSports4.35×
05WNBASports4.33×
06Dallas MavericksSports4.33×
077-ElevenShopping4.26×
08Michael JordanSports4.17×
09Cooper FlaggSports4.12×
10Caitlin ClarkSports3.74×
11Luka DoncicSports3.73×
12United AirlinesTravel & Leisure3.57×
13Fort Worth, TexasTravel & Leisure3.44×
14Minnesota TimberwolvesSports3.22×
15New York KnicksSports3.10×
16Major League SoccerSports2.95×
17East Coast hip hopMusic & Radio2.16×
18Super BowlSports2.00×
19American AirlinesTravel & Leisure1.90×
20SpotifyInternet & Social Media1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miami Heat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miami Heat audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.06×
Social Media UsageJOY1.01×
Career OrientationPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miami Heat audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.70×
Community OrientationOPEN0.76×
TravellingTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miami Heat have in United States?

Miami Heat has an estimated audience of 22,147,326 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Miami Heat fans?

39.9% of Miami Heat fans are female, 60.1% are male, with an average age of 30.4 years.

03

Which brands do Miami Heat fans like most?

Miami Heat fans show strongest brand affinity for 7-Eleven (4.26×), Luka Dončić (8.28×), and WNBA (4.33×) over the country average.

04

Where do Miami Heat fans live in United States?

Miami Heat fans in United States are most concentrated in Florida (reach ~15M), California (reach ~2M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Miami Heat fans also like?

Beyond Miami Heat itself, the audience over-indexes on Luka Dončić (8.28×), WNBA (4.33×), United Airlines (3.57×), and Dallas Mavericks (4.33×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Miami Heat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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