Fort Worth, Texas Audience in United States

Fort Worth, Texas logo

Fort Worth, Texas has an estimated audience of 11,743,973 people in United States. 53.9% are female, 46.1% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Governor of Michigan, Goop, Google Home, Wok, headspace.

The average Fort Worth, Texas fan in United States is 42.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Governor of Michigan, Goop, Google Home, with strongest over-indexing on Governor of Michigan (15.62× the country average). Demographically, the Fort Worth, Texas audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Fort Worth, Texas fans

Demographic split for Fort Worth, Texas audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.4
Estimated audience size11,743,973

Audience persona

The typical Fort Worth, Texas fan in United States is balanced, around 42.4 years old, with strong Risk Appetite tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Fort Worth, Texas in United States
RegionReachAffinity
Texas8,807,98010.46×
California1,104,5800.86×
Florida655,8110.82×
New York465,4570.71×
Illinois375,1620.96×
Oklahoma361,7062.77×
Georgia302,1060.84×
North Carolina268,1960.76×
Virginia239,6700.84×
Pennsylvania219,9920.56×
Tennessee219,1540.93×
Ohio219,0790.61×
Washington208,8650.89×
Louisiana190,9171.26×
Missouri182,4050.96×
New Jersey181,4670.61×
Arizona179,9830.75×
Michigan179,5050.58×
Colorado160,1610.87×
Arkansas154,5141.6×
Massachusetts149,0370.64×
Indiana147,4000.69×
Alabama129,1390.79×
Maryland128,4050.64×
South Carolina121,5870.69×
Wisconsin120,1460.68×
Minnesota114,0540.68×
Kansas110,9751.2×
Kentucky104,8540.71×
Oregon98,0050.73×
Mississippi93,1670.96×
Nevada92,0240.81×
Iowa86,0960.89×
New Mexico84,8921.44×
Utah68,2710.65×
Connecticut67,5160.57×
Nebraska51,8860.88×
Hawaii44,7400.89×
Idaho39,0140.66×
Washington, District of Columbia31,9180.9×
West Virginia25,3100.46×
New Hampshire24,0190.52×
Montana22,2740.68×
Maine20,6730.49×
Rhode Island19,4320.52×
South Dakota19,3640.71×
North Dakota17,2080.71×
Alaska16,0190.64×
Delaware14,3850.44×
Wyoming11,3920.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Worth, Texas audience
BrandAffinityCategory
Governor of Michigan15.62×Politics & Society
Goop10.33×Internet & Social Media
Google Home11.22×Technology & Electronics
Wok10.73×Food & Beverages
headspace14.55×Health
Hibachi11.7×Food & Beverages
Cherish (group)16×Music & Radio
Fairy godmother10.65×Literature
Vocal harmony5.9×Music & Radio
Nebraska3.53×Travel & Leisure
Grinch4.92×Movies & TV
Grace Slick10.66×Music & Radio
Meals on Wheels6.22×Food & Beverages
El Paso County, Colorado13.55×Travel & Leisure
Hipster9.89×Politics & Society
TV Fanatic10.35×Movies & TV
Israel1.92×Travel & Leisure
Kikar HaShabbat14.48×News
Tech News7.92×Technology & Electronics
Cryptic crossword12.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Worth, Texas audience
TraitClusterScore
Risk AppetiteTHRILL2.32
Luxury OrientationPREMIUM1.68
ExtroversionTHRILL1.44
PatriotismCONSERVATISM1.22
Quality AwarenessPREMIUM1.13
Family OrientationCONSERVATISM1.11

Worldwide distribution

Worldwide audience distribution share by country for Fort Worth, Texas
CountryShare
United States79.3%
United Kingdom4.3%
Italy2.3%

See Fort Worth, Texas audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Fort Worth, Texas have in United States?

Fort Worth, Texas has an estimated audience of 11,743,973 people in United States, concentrated in Texas and California.

What is the gender split and age of Fort Worth, Texas fans?

53.9% of Fort Worth, Texas fans are female, 46.1% are male, with an average age of 42.4 years.

Which brands do Fort Worth, Texas fans like most?

Fort Worth, Texas fans show strongest brand affinity for Governor of Michigan (15.62×), Goop (10.33×), and Google Home (11.22×) over the country average.

Where do Fort Worth, Texas fans live in United States?

Fort Worth, Texas fans in United States are most concentrated in Texas (reach 8,807,980), California (reach 1,104,580), and Florida (reach 655,811). These three regions account for the largest share of the active audience.

What other brands do Fort Worth, Texas fans also like?

Beyond Fort Worth, Texas itself, the audience over-indexes on Goop (10.33×), Google Home (11.22×), Wok (10.73×), and headspace (14.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.