Rascasse Audience Intelligence

Fort Worth, Texas Audience in United States

A data profile of the people who buy, follow and care about Fort Worth, Texas in United States — modelled from more than twelve digital signal sources. Fort Worth, Texas has an estimated audience of 11,743,973 people in United States.

#175among POI in United States#268in Travel & Leisure

The average Fort Worth, Texas fan in United States is 42.4 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United Airlines, Dallas Mavericks, Portland Trail Blazers, with strongest over-indexing on United Airlines (5.16× the country average).

Demographically, the Fort Worth, Texas audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fort Worth, Texas fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for United Airlines.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fort Worth, Texas profile in United States.

Audience size
11.7M
in United States
Gender
53.9%♀
46.1% male
Age
42.4
average years
Country rank
#3047
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fort Worth, Texas fans

53.9% are female, 46.1% are male, average age 42.4.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Fort Worth, Texas audience in United States
MetricValue
Female53.9%
Male46.1%
Average age42.4
Estimated audience size11,743,973
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Fort Worth, Texas audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

79.3%

of the worldwide Fort Worth, Texas audience comes from United States.

Worldwide audience distribution share by country for Fort Worth, Texas
CountryShare
United States79.3%
United Kingdom4.3%
Italy2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fort Worth, Texas audience in United States is strongest.

Fig. 05

Top regions by affinity

Fort Worth, Texas fans by region: top regions in United States
#RegionReachAffinity×
01Texas~9M9.05×
02Oklahoma~300K2.49×
03New Mexico~100K1.93×
04Arkansas~200K1.79×
05Louisiana~200K1.63×
06Mississippi~100K1.44×
07Kansas~100K1.34×
08Nebraska~60K1.08×
09Utah~100K1.01×
10Arizona~200K1.00×
11Missouri~200K1.00×
12Iowa~90K0.98×
13Colorado~200K0.97×
14Tennessee~200K0.96×
15Wyoming~20K0.96×
16Idaho~50K0.89×
17Illinois~300K0.88×
18Alabama~100K0.88×
19Hawaii~40K0.88×
20Washington, District of Columbia~30K0.88×
21Montana~30K0.88×
22South Dakota~20K0.86×
23Nevada~100K0.85×
24Alaska~20K0.85×
25North Dakota~20K0.85×
26Washington~200K0.84×
27California~1M0.82×
28Georgia~300K0.81×
29Florida~600K0.79×
30Virginia~200K0.79×
31Kentucky~100K0.77×
32Oregon~100K0.77×
33North Carolina~300K0.73×
34South Carolina~100K0.73×
35Indiana~200K0.72×
36Wisconsin~100K0.71×
37Minnesota~100K0.71×
38New Hampshire~30K0.67×
39New York~400K0.66×
40Maine~30K0.66×
41Massachusetts~100K0.65×
42Maryland~100K0.64×
43Connecticut~80K0.64×
44West Virginia~30K0.64×
45Rhode Island~20K0.64×
46Ohio~200K0.62×
47Delaware~20K0.61×
48Michigan~200K0.60×
49New Jersey~200K0.60×
50Pennsylvania~200K0.57×
Fig. 06

Affinity by region

Affinity by region — Fort Worth, Texas, United States
0.57×1.00×9.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fort Worth, Texas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fort Worth, Texas audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure6.58×
02Portland Trail BlazersSports5.89×
03Dallas MavericksSports5.50×
04United AirlinesTravel & Leisure5.16×
05Delta Air LinesTravel & Leisure4.34×
06Dallas StarsSports3.84×
07Miami HeatSports3.44×
08Super BowlSports3.21×
09WhataburgerFood & Beverages2.68×
107-ElevenShopping2.45×
11American AirlinesTravel & Leisure2.27×
12Diaper bagKids & Family2.14×
13Talk radioMusic & Radio1.79×
14Real propertyHome & Garden1.64×
15Ace HardwareHome & Garden1.63×
16Planet FitnessSports1.61×
17DonationBusiness & Career1.59×
18southwest airlinesTravel & Leisure1.56×
19TicketmasterTravel & Leisure1.53×
20ThanksgivingKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fort Worth, Texas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fort Worth, Texas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Need for SecurityCONSERVATISM1.25×
IndulgenceJOY1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fort Worth, Texas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fort Worth, Texas have in United States?

Fort Worth, Texas has an estimated audience of 11,743,973 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Fort Worth, Texas fans?

53.9% of Fort Worth, Texas fans are female, 46.1% are male, with an average age of 42.4 years.

03

Which brands do Fort Worth, Texas fans like most?

Fort Worth, Texas fans show strongest brand affinity for United Airlines (5.16×), Dallas Mavericks (5.5×), and Portland Trail Blazers (5.89×) over the country average.

04

Where do Fort Worth, Texas fans live in United States?

Fort Worth, Texas fans in United States are most concentrated in Texas (reach ~9M), California (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fort Worth, Texas fans also like?

Beyond Fort Worth, Texas itself, the audience over-indexes on Dallas Mavericks (5.5×), Portland Trail Blazers (5.89×), Super Bowl (3.21×), and American Airlines (2.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth, Texas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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