Rascasse Audience Intelligence

Ticketmaster Target Market in United States

A data profile of the people who buy, follow and care about Ticketmaster in United States — modelled from more than twelve digital signal sources. Ticketmaster has an estimated audience of 34,751,942 people in United States.

#1among Ticket website in United States#77among Brand in United States#54in Travel & Leisure

The average Ticketmaster fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include West Hollywood, California, FIFA World Cup 2026, Superman, with strongest over-indexing on West Hollywood, California (17.33× the country average).

Demographically, the Ticketmaster audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ticketmaster fan in United States is more female, around 42.2 years old, with strong Community Orientation tendencies and a notable affinity for West Hollywood, California.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ticketmaster profile in United States.

Audience size
34.8M
in United States
Gender
55.2%♀
44.8% male
Age
42.2
average years
Country rank
#725
Brand in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ticketmaster

55.2% are female, 44.8% are male, average age 42.2.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Ticketmaster audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.2
Estimated audience size34,751,942
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Ticketmaster audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4925%
50+25%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Ticketmaster audience comes from United States.

Worldwide audience distribution share by country for Ticketmaster
CountryShare
United States32.2%
United Kingdom9.9%
France8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ticketmaster audience in United States is strongest.

Fig. 05

Top regions by affinity

Ticketmaster customers by region in United States
#RegionReachAffinity×
01Nevada~500K1.46×
02New Jersey~1M1.34×
03California~4.5M1.31×
04Georgia~1.5M1.31×
05Florida~3M1.30×
06New York~2.5M1.30×
07Louisiana~500K1.29×
08Indiana~800K1.28×
09Illinois~1.5M1.22×
10North Carolina~1M1.22×
11Massachusetts~800K1.22×
12Mississippi~300K1.21×
13Washington, District of Columbia~100K1.21×
14South Carolina~600K1.20×
15Kentucky~500K1.17×
16Pennsylvania~1.5M1.15×
17Maryland~700K1.15×
18Connecticut~400K1.15×
19Tennessee~700K1.13×
20Michigan~1M1.12×
21Alabama~500K1.11×
22Rhode Island~100K1.10×
23Arizona~700K1.08×
24Ohio~1M1.05×
25Washington~700K1.03×
26Texas~3M1.02×
27New Hampshire~100K1.01×
28New Mexico~200K1.00×
29Nebraska~200K1.00×
30Kansas~300K0.99×
31Virginia~800K0.97×
32Maine~100K0.97×
33Missouri~500K0.95×
34Colorado~500K0.93×
35West Virginia~100K0.93×
36Delaware~80K0.91×
37Minnesota~400K0.89×
38Arkansas~200K0.89×
39Wisconsin~400K0.87×
40Oregon~300K0.81×
41Iowa~200K0.79×
42Oklahoma~300K0.77×
43Utah~200K0.76×
44North Dakota~50K0.76×
45Idaho~100K0.71×
46South Dakota~50K0.69×
47Vermont~40K0.61×
48Hawaii~80K0.55×
49Montana~40K0.43×
50Alaska~30K0.36×
Fig. 06

Affinity by region

Affinity by region — Ticketmaster, United States
0.36×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ticketmaster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ticketmaster audience
#·InterestCategoryAffinity×
01West Hollywood, CaliforniaTravel & Leisure17.33×
02SeatGeekSports5.44×
03Lizzy BordenMusic & Radio4.26×
04Catherine O'HaraMovies & TV3.88×
05ArgentinaTravel & Leisure2.42×
06CaseyMusic & Radio2.37×
07WeekBusiness & Career1.89×
08Domino's PizzaFood & Beverages1.87×
09AudienceBusiness & Career1.85×
10SupermanMovies & TV1.65×
11SkillBusiness & Career1.62×
12CNNMovies & TV1.56×
13MSNNews1.56×
14StarbucksFood & Beverages1.55×
15Singer-songwriterMusic & Radio1.55×
16Macy'sShopping1.53×
17Rhythm and blues musicMusic & Radio1.52×
18Jazz musicMusic & Radio1.52×
19Streaming mediaTechnology & Electronics1.51×
20FIFA World Cup 2026Sports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ticketmaster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ticketmaster audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.52×
ExtroversionTHRILL1.42×
IndulgenceJOY1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ticketmaster audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
Quality AwarenessPREMIUM1.00×
Design AffinityPREMIUM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ticketmaster's target market in United States?

Ticketmaster's target market in United States covers an estimated 34,751,942 people, concentrated in California and Florida.

02

What is the gender split and age of Ticketmaster customers?

55.2% of the Ticketmaster audience are female, 44.8% are male, with an average age of 42.2 years.

03

Which brands do Ticketmaster fans like most?

Ticketmaster fans show strongest brand affinity for West Hollywood, California (17.33×), FIFA World Cup 2026 (1.5×), and Superman (1.65×) over the country average.

04

Where do Ticketmaster fans live in United States?

Ticketmaster fans in United States are most concentrated in California (reach ~4.5M), Florida (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Ticketmaster fans also like?

Beyond Ticketmaster itself, the audience over-indexes on FIFA World Cup 2026 (1.5×), Superman (1.65×), Catherine O'Hara (3.88×), and SeatGeek (5.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ticket website audiences in United States

See Ticketmaster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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