Ticketmaster Audience in United States

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Ticketmaster has an estimated audience of 32,922,738 people in United States. 55.2% are female, 44.8% are male, average age 42.2. Top regions: California, Texas, Florida. Top brand affinities: West Hollywood, California, Superman, Catherine O'Hara, SeatGeek, CNN.

The average Ticketmaster fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include West Hollywood, California, Superman, Catherine O'Hara, with strongest over-indexing on West Hollywood, California (17.33× the country average). Demographically, the Ticketmaster audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Ticket website

Demographics of Ticketmaster fans

Demographic split for Ticketmaster audience in United States
MetricValue
Female55.2%
Male44.8%
Average age42.2
Estimated audience size32,922,738

Audience persona

The typical Ticketmaster fan in United States is more female, around 42.2 years old, with strong Extroversion tendencies and a notable affinity for West Hollywood, California.

Top regions in United States

Top regions ranked by reach for Ticketmaster in United States
RegionReachAffinity
California4,909,2001.36×
Texas2,954,9561.04×
Florida2,873,5531.29×
New York2,433,3101.32×
Illinois1,389,7091.27×
Georgia1,310,9881.29×
Pennsylvania1,282,0931.16×
North Carolina1,208,1881.22×
New Jersey1,141,2761.36×
Ohio1,101,0231.09×
Michigan996,5191.16×
Indiana802,4261.33×
Virginia782,3410.98×
Massachusetts771,0621.19×
Tennessee755,6221.14×
Arizona728,3851.08×
Washington699,7561.06×
Maryland652,6701.15×
South Carolina580,8411.17×
Louisiana538,4971.27×
Missouri520,4590.98×
Kentucky513,7241.24×
Alabama499,2591.09×
Colorado491,7550.95×
Nevada465,0811.46×
Wisconsin441,8830.89×
Minnesota431,7470.92×
Connecticut375,7851.14×
Oregon323,8390.86×
Mississippi312,0741.15×
Kansas302,7911.17×
Oklahoma277,4200.76×
Utah239,9040.81×
Arkansas227,5810.84×
Iowa212,5770.78×
Nebraska167,9541.02×
New Mexico151,2490.92×
West Virginia134,3270.88×
New Hampshire124,6310.96×
Washington, District of Columbia118,4671.2×
Idaho116,5630.71×
Maine112,8820.96×
Rhode Island109,3581.04×
Delaware76,6430.84×
Hawaii67,0680.47×
South Dakota47,8920.63×
North Dakota46,9640.69×
Montana37,8350.41×
Vermont32,3200.56×
Alaska22,2640.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ticketmaster audience
BrandAffinityCategory
West Hollywood, California17.33×Travel & Leisure
Superman1.65×Movies & TV
Catherine O'Hara3.88×Movies & TV
SeatGeek5.44×Sports
CNN1.56×Movies & TV
Casey2.37×Music & Radio
Rhythm and blues music1.52×Music & Radio
Beetlejuice2.02×Movies & TV
Audience1.85×Business & Career
Final Destination1.96×Movies & TV
Jazz music1.52×Music & Radio
Week1.89×Business & Career
Skill1.62×Business & Career
Streaming media1.51×Technology & Electronics
Starbucks1.55×Food & Beverages
MSN1.56×News
Macy's1.53×Shopping
Argentina2.42×Travel & Leisure
Singer-songwriter1.55×Music & Radio
Texas Roadhouse1.52×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ticketmaster audience
TraitClusterScore
ExtroversionTHRILL1.33
Community OrientationOPEN1.29
Convenience OrientationPREMIUM1.26
IndulgenceJOY1.16
Social Media UsageJOY1.15
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Ticketmaster
CountryShare
United States32.2%
United Kingdom10.5%
France8.0%

See Ticketmaster audiences in other countries

More Ticket website audiences in United States

Frequently asked questions

How many fans does Ticketmaster have in United States?

Ticketmaster has an estimated audience of 32,922,738 people in United States, concentrated in California and Texas.

What is the gender split and age of Ticketmaster fans?

55.2% of Ticketmaster fans are female, 44.8% are male, with an average age of 42.2 years.

Which brands do Ticketmaster fans like most?

Ticketmaster fans show strongest brand affinity for West Hollywood, California (17.33×), Superman (1.65×), and Catherine O'Hara (3.88×) over the country average.

Where do Ticketmaster fans live in United States?

Ticketmaster fans in United States are most concentrated in California (reach 4,909,200), Texas (reach 2,954,956), and Florida (reach 2,873,553). These three regions account for the largest share of the active audience.

What other brands do Ticketmaster fans also like?

Beyond Ticketmaster itself, the audience over-indexes on Superman (1.65×), Catherine O'Hara (3.88×), SeatGeek (5.44×), and CNN (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ticketmaster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.