North America Audience in United States

North America logo

North America has an estimated audience of 79,975,752 people in United States. 50.5% are female, 49.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Wok, Grinch.

The average North America fan in United States is 42.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.26× the country average). Demographically, the North America audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of North America fans

Demographic split for North America audience in United States
MetricValue
Female50.5%
Male49.5%
Average age42.3
Estimated audience size79,975,752

Audience persona

The typical North America fan in United States is balanced, around 42.3 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for North America in United States
RegionReachAffinity
California10,783,9451.23×
Texas8,804,0331.28×
Florida6,097,1511.13×
New York4,219,9600.94×
Georgia2,936,6171.19×
Illinois2,859,0611.07×
Pennsylvania2,529,8290.94×
North Carolina2,426,9811.01×
Ohio2,184,1560.89×
Michigan2,094,5821×
Virginia2,031,0311.04×
New Jersey2,002,7690.98×
Washington1,860,6891.16×
Arizona1,812,0101.11×
Tennessee1,584,7640.99×
Indiana1,478,0021.01×
Massachusetts1,431,1770.91×
Maryland1,403,3541.02×
Missouri1,320,9961.02×
South Carolina1,303,1171.08×
Colorado1,188,3860.94×
Minnesota1,133,6220.99×
Alabama1,100,4600.98×
Wisconsin1,074,1550.89×
Louisiana1,072,2441.04×
Oklahoma998,4841.12×
Kentucky960,6280.96×
Oregon917,3711×
Nevada844,1391.09×
Utah774,9421.08×
Connecticut709,5010.88×
Mississippi667,9131.01×
Kansas660,2051.05×
Iowa637,9560.97×
Arkansas631,8230.96×
Idaho407,0321.01×
New Mexico399,5351×
Nebraska370,7380.92×
West Virginia354,4060.95×
Hawaii354,2981.03×
New Hampshire281,1500.89×
Maine263,8770.92×
Washington, District of Columbia223,2580.93×
Rhode Island214,2750.84×
Montana210,5970.95×
South Dakota188,1401.02×
Delaware187,9500.85×
Alaska177,8971.04×
North Dakota171,8031.05×
Vermont103,8780.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North America audience
BrandAffinityCategory
Goop14.26×Internet & Social Media
Governor of Michigan18.13×Politics & Society
Vocal harmony8.82×Music & Radio
Wok12.58×Food & Beverages
Grinch7.15×Movies & TV
Google Home11.25×Technology & Electronics
Hibachi12.93×Food & Beverages
Israel3.46×Travel & Leisure
headspace14.45×Health
Cherish (group)16.26×Music & Radio
Grace Slick12.94×Music & Radio
Hipster13.84×Politics & Society
Fairy godmother9.99×Literature
No Escape (1994 film)13.79×Movies & TV
El Paso County, Colorado15.47×Travel & Leisure
TV Fanatic12.05×Movies & TV
Kikar HaShabbat17.59×News
Guitarist (magazine)11.74×Music & Radio
La Jolla8.54×Travel & Leisure
Mathcore7.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North America audience
TraitClusterScore
ExtroversionTHRILL1.15
Social Media UsageJOY1.06
SustainabilityBALANCE1
Healthy LifestyleBALANCE0.98
Price SensitivityPREMIUM0.98
Sports ActivityPOWER0.97

Worldwide distribution

Worldwide audience distribution share by country for North America
CountryShare
United States34.6%
Canada6.8%
Mexico5.9%

See North America audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does North America have in United States?

North America has an estimated audience of 79,975,752 people in United States, concentrated in California and Texas.

What is the gender split and age of North America fans?

50.5% of North America fans are female, 49.5% are male, with an average age of 42.3 years.

Which brands do North America fans like most?

North America fans show strongest brand affinity for Goop (14.26×), Governor of Michigan (18.13×), and Vocal harmony (8.82×) over the country average.

Where do North America fans live in United States?

North America fans in United States are most concentrated in California (reach 10,783,945), Texas (reach 8,804,033), and Florida (reach 6,097,151). These three regions account for the largest share of the active audience.

What other brands do North America fans also like?

Beyond North America itself, the audience over-indexes on Governor of Michigan (18.13×), Vocal harmony (8.82×), Wok (12.58×), and Grinch (7.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.