Europe Audience in United States

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Europe has an estimated audience of 30,475,166 people in United States. 52.2% are female, 47.8% are male, average age 41.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nebraska Cornhuskers football, Natural rubber, Progressive rock, Nationality.

The average Europe fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nebraska Cornhuskers football, Natural rubber, with strongest over-indexing on Israel (2.77× the country average). Demographically, the Europe audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Continent

Demographics of Europe fans

Demographic split for Europe audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.5
Estimated audience size30,475,166

Audience persona

The typical Europe fan in United States is balanced, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Europe in United States
RegionReachAffinity
California4,266,5761.27×
Texas2,922,2661.12×
Florida2,412,2451.17×
New York2,005,7171.18×
Illinois1,135,1151.12×
Georgia999,1691.06×
Pennsylvania987,6480.96×
North Carolina928,8731.01×
Virginia897,7391.21×
Ohio835,6650.89×
New Jersey833,8461.08×
Michigan789,1780.99×
Massachusetts783,9331.31×
Washington777,9931.27×
Arizona650,8531.05×
Colorado560,9791.17×
Maryland560,9311.07×
Tennessee553,6440.91×
Indiana519,9630.93×
Minnesota494,3371.13×
Missouri478,0580.97×
Wisconsin452,6470.99×
South Carolina420,5220.92×
Oregon406,5511.16×
Alabama344,0300.81×
Connecticut338,1251.11×
Kentucky328,0790.86×
Utah319,5681.17×
Louisiana318,4150.81×
Oklahoma310,0260.92×
Nevada288,8990.98×
Iowa245,3570.98×
Kansas222,3630.93×
Arkansas196,0030.78×
Mississippi177,7820.71×
Idaho156,0081.02×
Nebraska146,9570.96×
Hawaii134,1271.02×
Washington, District of Columbia130,9131.43×
New Mexico127,1210.83×
New Hampshire125,2811.04×
West Virginia104,0040.73×
Maine102,0100.93×
Rhode Island93,6700.97×
Montana78,5350.93×
Delaware66,5810.79×
Alaska64,4860.99×
North Dakota55,3490.88×
South Dakota54,9420.78×
Vermont52,0560.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Europe audience
BrandAffinityCategory
Israel2.77×Travel & Leisure
Nebraska Cornhuskers football3.74×Sports
Natural rubber2.15×Cars & Mobility
Progressive rock2.09×Music & Radio
Nationality2×Politics & Society
Urban Outfitters1.63×Shopping
Bank account2.01×Business & Career
Jeep Wagoneer4.45×Cars & Mobility
Urban horticulture2.7×Home & Garden
Kendra Scott2.04×Fashion & Accessoires
Jesse Plemons2.38×Movies & TV
JDSU2.09×Business & Career
Keene, New Hampshire12.27×Travel & Leisure
Cam Ward2.11×Sports
Jai11.02×Movies & TV
Glossier2.83×Beauty & Wellness
Girolando cattle14.08×Pets & Animals
Halsey, Oregon4.05×Travel & Leisure
Public speaking1.87×Politics & Society
Isla Holbox11.2×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Europe audience
TraitClusterScore
Risk AppetiteTHRILL2.55
Luxury OrientationPREMIUM2.22
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.36
PatriotismCONSERVATISM1.3
TravellingTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Europe
CountryShare
United States10.1%
Italy7.6%
Germany7.5%

See Europe audiences in other countries

More Continent audiences in United States

Frequently asked questions

How many fans does Europe have in United States?

Europe has an estimated audience of 30,475,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Europe fans?

52.2% of Europe fans are female, 47.8% are male, with an average age of 41.5 years.

Which brands do Europe fans like most?

Europe fans show strongest brand affinity for Israel (2.77×), Nebraska Cornhuskers football (3.74×), and Natural rubber (2.15×) over the country average.

Where do Europe fans live in United States?

Europe fans in United States are most concentrated in California (reach 4,266,576), Texas (reach 2,922,266), and Florida (reach 2,412,245). These three regions account for the largest share of the active audience.

What other brands do Europe fans also like?

Beyond Europe itself, the audience over-indexes on Nebraska Cornhuskers football (3.74×), Natural rubber (2.15×), Progressive rock (2.09×), and Nationality (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.