Rascasse Audience Intelligence

Europe Audience in United States

A data profile of the people who buy, follow and care about Europe in United States — modelled from more than twelve digital signal sources. Europe has an estimated audience of 30,475,166 people in United States.

#4among Continent in United States#41among POI in United States#77in Travel & Leisure

The average Europe fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sustainable energy, Pinterest, Airbnb, with strongest over-indexing on Sustainable energy (3.73× the country average).

Demographically, the Europe audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Europe fan in United States is balanced, around 41.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Travel & Leisure · Type: POI · Subtype: Continent

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Europe profile in United States.

Audience size
30.5M
in United States
Gender
52.2%♀
47.8% male
Age
41.5
average years
Country rank
#908
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Europe fans

52.2% are female, 47.8% are male, average age 41.5.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Europe audience in United States
MetricValue
Female52.2%
Male47.8%
Average age41.5
Estimated audience size30,475,166
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Europe audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Europe audience comes from United States.

Worldwide audience distribution share by country for Europe
CountryShare
United States10.1%
Italy7.6%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Europe audience in United States is strongest.

Fig. 05

Top regions by affinity

Europe fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.29×
02Washington~700K1.20×
03Massachusetts~700K1.20×
04Virginia~900K1.16×
05Utah~300K1.16×
06California~4M1.15×
07Texas~3M1.13×
08Minnesota~500K1.13×
09Oregon~400K1.12×
10Alaska~70K1.10×
11Colorado~500K1.09×
12Georgia~1M1.07×
13Idaho~200K1.07×
14Illinois~1M1.06×
15Florida~2M1.05×
16New York~2M1.05×
17Connecticut~300K1.05×
18Hawaii~100K1.04×
19New Hampshire~100K1.04×
20New Jersey~800K1.03×
21Nebraska~200K1.03×
22Vermont~50K1.03×
23Wisconsin~500K1.02×
24Maryland~500K1.01×
25Iowa~300K1.01×
26Maine~100K1.01×
27Arizona~600K1.00×
28Missouri~500K1.00×
29South Carolina~500K1.00×
30Kansas~200K1.00×
31North Dakota~60K0.99×
32North Carolina~900K0.98×
33Oklahoma~300K0.98×
34Montana~80K0.98×
35Pennsylvania~1M0.97×
36Michigan~800K0.96×
37Indiana~500K0.96×
38Rhode Island~90K0.95×
39Nevada~300K0.94×
40South Dakota~70K0.94×
41Kentucky~400K0.92×
42Ohio~800K0.89×
43Tennessee~500K0.87×
44New Mexico~100K0.87×
45Louisiana~300K0.85×
46Arkansas~200K0.83×
47Delaware~70K0.83×
48Alabama~400K0.82×
49West Virginia~100K0.76×
50Mississippi~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Europe, United States
0.75×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Europe audience
#·InterestCategoryAffinity×
01Bob EvansFood & Beverages5.25×
02Sustainable energyHome & Garden3.73×
03QVCMovies & TV3.55×
04Renewable energyBusiness & Career3.00×
05Weather forecastingHome & Garden2.97×
06FedExBusiness & Career2.69×
07First class travelTravel & Leisure2.66×
08Car rentalsCars & Mobility2.30×
09Microwave ovenHome & Garden2.27×
10Discount storesShopping2.25×
11American ExpressBusiness & Career2.20×
12Solar energyHome & Garden2.09×
13InnovationBusiness & Career2.01×
14AirbnbTravel & Leisure2.00×
15Mortgage loansBusiness & Career1.99×
16PinterestInternet & Social Media1.80×
17Shopping mallsShopping1.70×
18IKEAHome & Garden1.68×
19Planet FitnessSports1.54×
20Organic foodFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Europe audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.70×
Family OrientationCONSERVATISM1.68×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Europe audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
DIY MentalityTHRILL0.88×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Europe have in United States?

Europe has an estimated audience of 30,475,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Europe fans?

52.2% of Europe fans are female, 47.8% are male, with an average age of 41.5 years.

03

Which brands do Europe fans like most?

Europe fans show strongest brand affinity for Sustainable energy (3.73×), Pinterest (1.8×), and Airbnb (2×) over the country average.

04

Where do Europe fans live in United States?

Europe fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Europe fans also like?

Beyond Europe itself, the audience over-indexes on Pinterest (1.8×), Airbnb (2×), FedEx (2.69×), and QVC (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Continent audiences in United States

See Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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