QVC Audience in United States

QVC logo

QVC has an estimated audience of 18,405,154 people in United States. 80.7% are female, 19.3% are male, average age 49.2. Top regions: Pennsylvania, New York, California. Top brand affinities: Over the Hedge (film), Healthy habits, Shrek 2, The Ten Commandments (1956 film), The Croods.

The average QVC fan in United States is 49.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, California. Top brand affinities include Over the Hedge (film), Healthy habits, Shrek 2, with strongest over-indexing on Over the Hedge (film) (47.14× the country average). Demographically, the QVC audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: Home shopping

Demographics of QVC fans

Demographic split for QVC audience in United States
MetricValue
Female80.7%
Male19.3%
Average age49.2
Estimated audience size18,405,154

Audience persona

The typical QVC fan in United States is more female, around 49.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Over the Hedge (film).

Top regions in United States

Top regions ranked by reach for QVC in United States
RegionReachAffinity
Pennsylvania1,506,6692.43×
New York1,195,6081.16×
California1,119,1890.55×
Florida1,014,0640.81×
Texas924,5670.58×
Ohio733,4391.29×
New Jersey675,7101.44×
North Carolina636,5311.15×
Michigan606,8251.26×
Virginia545,6241.22×
Illinois532,9450.87×
Georgia474,6860.84×
Tennessee381,9011.03×
Massachusetts377,7601.04×
Maryland364,8031.15×
Indiana355,0791.06×
South Carolina348,2251.26×
Wisconsin319,6791.15×
Arizona318,2130.85×
Connecticut294,8001.6×
Alabama282,4791.1×
Kentucky272,3041.18×
Missouri268,8020.91×
Washington263,4530.71×
Louisiana236,5251×
Minnesota226,6140.86×
Colorado184,1860.63×
West Virginia182,8892.13×
Oklahoma162,4370.79×
Iowa145,9730.96×
Oregon145,8800.69×
Mississippi142,4210.94×
Nevada137,6980.77×
Kansas128,5970.89×
Arkansas111,2530.73×
Nebraska94,5301.02×
New Hampshire88,8111.22×
Delaware84,9921.67×
New Mexico75,4530.82×
Utah75,1480.46×
Rhode Island72,3231.23×
Maine67,1731.02×
Idaho65,4800.71×
Montana48,9780.96×
South Dakota40,6940.96×
North Dakota34,0360.9×
Hawaii31,9380.4×
Washington, District of Columbia27,4190.5×
Vermont27,3190.85×
Wyoming23,1280.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for QVC audience
BrandAffinityCategory
Over the Hedge (film)47.14×Movies & TV
Healthy habits8.98×Health
Shrek 243.73×Movies & TV
The Ten Commandments (1956 film)44×Movies & TV
The Croods37.5×Movies & TV
Meet the Fockers44.21×Movies & TV
Footloose (1984 film)32.64×Movies & TV
Cat play and toys10.25×Pets & Animals
Rango (2011 film)31.76×Movies & TV
Facial care12.59×Beauty & Wellness
Women's fiction12.38×Literature
Rise of the Guardians35.45×Movies & TV
Grease 245.27×Movies & TV
Trading Places35.77×Movies & TV
Diane Keaton6.9×Movies & TV
Terms of Endearment42.15×Movies & TV
White Christmas (film)29.06×Movies & TV
Meet the Parents40.12×Movies & TV
Josie Maran35.62×Fashion & Accessoires
Roku11.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by QVC audience
TraitClusterScore
Price SensitivityPREMIUM1.39
CreativityOPEN1.36
IndulgenceJOY1.34
Community OrientationOPEN1.22
Family OrientationCONSERVATISM1.2
DIY MentalityTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for QVC
CountryShare
United States46.7%
Germany19.1%
Japan12.4%

See QVC audiences in other countries

More Home shopping audiences in United States

Frequently asked questions

How many fans does QVC have in United States?

QVC has an estimated audience of 18,405,154 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of QVC fans?

80.7% of QVC fans are female, 19.3% are male, with an average age of 49.2 years.

Which brands do QVC fans like most?

QVC fans show strongest brand affinity for Over the Hedge (film) (47.14×), Healthy habits (8.98×), and Shrek 2 (43.73×) over the country average.

Where do QVC fans live in United States?

QVC fans in United States are most concentrated in Pennsylvania (reach 1,506,669), New York (reach 1,195,608), and California (reach 1,119,189). These three regions account for the largest share of the active audience.

What other brands do QVC fans also like?

Beyond QVC itself, the audience over-indexes on Healthy habits (8.98×), Shrek 2 (43.73×), The Ten Commandments (1956 film) (44×), and The Croods (37.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for QVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.