Rascasse Audience Intelligence

QVC Audience in United States

A data profile of the people who buy, follow and care about QVC in United States — modelled from more than twelve digital signal sources. QVC has an estimated audience of 18,553,097 people in United States.

#1among Home shopping in United States
#22among TV Channel in United States#119in Movies & TV

The average QVC fan in United States is 49.2 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, New York, California.

Top brand affinities include Over the Hedge (film), Healthy habits, Meet the Fockers, with strongest over-indexing on Over the Hedge (film) (47.14× the country average).

Demographically, the QVC audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical QVC fan in United States is more female, around 49.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Over the Hedge (film).

Category: Movies & TV · Type: TV Channel · Subtype: Home shopping

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the QVC profile in United States.

Audience size
18.6M
in United States
Gender
80.7%♀
19.3% male
Age
49.2
average years
Country rank
#1803
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of QVC

80.7% are female, 19.3% are male, average age 49.2.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for QVC audience in United States
MetricValue
Female80.7%
Male19.3%
Average age49.2
Estimated audience size18,553,097
Fig. 03

Age distribution

Ø 49.2
average years
Age distribution of the QVC audience in United States
Age bracketShare%
16-195%
20-298%
30-3914%
40-4926%
50+47%
Fig. 04

Worldwide distribution

46.7%

of the worldwide QVC audience comes from United States.

Worldwide audience distribution share by country for QVC
CountryShare
United States46.7%
Germany19.1%
Japan12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the QVC audience in United States is strongest.

Fig. 05

Top regions by affinity

QVC fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1.5M2.33×
02West Virginia~200K2.26×
03Delaware~90K1.74×
04Connecticut~300K1.55×
05New Jersey~700K1.45×
06Rhode Island~80K1.35×
07Ohio~700K1.28×
08New Hampshire~90K1.28×
09South Carolina~300K1.23×
10Michigan~600K1.21×
11Kentucky~300K1.18×
12Virginia~500K1.16×
13Maryland~400K1.14×
14New York~1M1.12×
15Wisconsin~300K1.12×
16North Carolina~600K1.10×
17Alabama~300K1.08×
18Maine~70K1.06×
19Louisiana~200K1.04×
20Massachusetts~400K1.03×
21Indiana~300K1.03×
22Nebraska~90K1.03×
23South Dakota~40K1.03×
24Tennessee~400K1.00×
25Montana~50K0.97×
26Wyoming~30K0.97×
27Iowa~100K0.95×
28Mississippi~100K0.95×
29North Dakota~40K0.95×
30Vermont~30K0.91×
31Missouri~300K0.88×
32Kansas~100K0.87×
33New Mexico~80K0.84×
34Illinois~500K0.83×
35Minnesota~200K0.83×
36Florida~1M0.80×
37Georgia~500K0.80×
38Arizona~300K0.80×
39Oklahoma~200K0.79×
40Nevada~100K0.75×
41Arkansas~100K0.74×
42Idaho~70K0.72×
43Oregon~100K0.69×
44Washington~300K0.68×
45Colorado~200K0.62×
46California~1M0.56×
47Texas~900K0.54×
48Washington, District of Columbia~30K0.49×
49Utah~80K0.46×
50Hawaii~30K0.41×
Fig. 06

Affinity by region

Affinity by region — QVC, United States
0.41×1.00×2.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the QVC audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for QVC audience
#·InterestCategoryAffinity×
01Over the Hedge (film)Movies & TV47.14×
02Grease 2Movies & TV45.27×
03Meet the FockersMovies & TV44.21×
04The Ten Commandments (1956 film)Movies & TV44.00×
05Shrek 2Movies & TV43.73×
06Terms of EndearmentMovies & TV42.15×
07Meet the ParentsMovies & TV40.12×
08The CroodsMovies & TV37.50×
09Trading PlacesMovies & TV35.77×
10Rise of the GuardiansMovies & TV35.45×
11Marlene DietrichMovies & TV33.73×
12Footloose (1984 film)Movies & TV32.64×
13Rango (2011 film)Movies & TV31.76×
14White Christmas (film)Movies & TV29.06×
15Facial careBeauty & Wellness12.59×
16Women's fictionLiterature12.38×
17Cat play and toysPets & Animals10.25×
18Healthy habitsHealth8.98×
19Diane KeatonMovies & TV6.90×
20Dick Van DykeMovies & TV5.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the QVC audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by QVC audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.45×
Community OrientationOPEN2.22×
Family OrientationCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by QVC audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Early Adopter MentalityPOWER0.70×
Social Media UsageJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does QVC have in United States?

QVC has an estimated audience of 18,553,097 people in United States, concentrated in Pennsylvania and New York.

02

What is the gender split and age of QVC fans?

80.7% of QVC fans are female, 19.3% are male, with an average age of 49.2 years.

03

Which brands do QVC fans like most?

QVC fans show strongest brand affinity for Over the Hedge (film) (47.14×), Healthy habits (8.98×), and Meet the Fockers (44.21×) over the country average.

04

Where do QVC fans live in United States?

QVC fans in United States are most concentrated in Pennsylvania (reach ~1.5M), New York (reach ~1M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do QVC fans also like?

Beyond QVC itself, the audience over-indexes on Healthy habits (8.98×), Meet the Fockers (44.21×), Shrek 2 (43.73×), and The Ten Commandments (1956 film) (44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home shopping audiences in United States

See QVC audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for QVC. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →