Facial care Audience in United States
Facial care has an estimated audience of 10,367,855 people in United States. 82.1% are female, 17.9% are male, average age 36.4. Top regions: California, Texas, Florida.
The average Facial care fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Facial care audience skews more female with an average age of 36.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability.
Category: Beauty & Wellness · Type: Topic · Subtype: Treatment
Demographics of Facial care fans
| Metric | Value |
|---|---|
| Female | 82.1% |
| Male | 17.9% |
| Average age | 36.4 |
| Estimated audience size | 10,367,855 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,137,257 | 1× |
| Texas | 976,615 | 1.1× |
| Florida | 690,814 | 0.98× |
| New York | 661,349 | 1.14× |
| Georgia | 395,716 | 1.24× |
| Ohio | 376,529 | 1.18× |
| Pennsylvania | 343,651 | 0.98× |
| Virginia | 339,474 | 1.34× |
| Illinois | 324,176 | 0.94× |
| North Carolina | 300,780 | 0.96× |
| Michigan | 269,216 | 0.99× |
| New Jersey | 237,184 | 0.9× |
| Arizona | 218,208 | 1.03× |
| Indiana | 206,663 | 1.09× |
| Maryland | 192,471 | 1.08× |
| Washington | 188,480 | 0.91× |
| Tennessee | 181,127 | 0.87× |
| Massachusetts | 163,937 | 0.8× |
| Missouri | 158,812 | 0.95× |
| Minnesota | 158,275 | 1.07× |
| Louisiana | 157,115 | 1.18× |
| South Carolina | 156,775 | 1.01× |
| Colorado | 156,038 | 0.95× |
| Alabama | 146,249 | 1.01× |
| Oklahoma | 143,289 | 1.24× |
| Kentucky | 125,909 | 0.97× |
| Wisconsin | 115,352 | 0.74× |
| Mississippi | 100,134 | 1.17× |
| Oregon | 97,936 | 0.82× |
| Nevada | 91,421 | 0.91× |
| Connecticut | 90,101 | 0.87× |
| Arkansas | 83,725 | 0.98× |
| Iowa | 81,015 | 0.95× |
| Utah | 70,627 | 0.76× |
| Kansas | 69,618 | 0.85× |
| Nebraska | 51,004 | 0.98× |
| West Virginia | 46,195 | 0.96× |
| Hawaii | 42,896 | 0.96× |
| New Mexico | 39,029 | 0.75× |
| Idaho | 35,923 | 0.69× |
| Delaware | 31,182 | 1.09× |
| Maine | 30,932 | 0.83× |
| New Hampshire | 30,050 | 0.74× |
| South Dakota | 29,227 | 1.22× |
| Alaska | 29,115 | 1.31× |
| Montana | 27,496 | 0.96× |
| Washington, District of Columbia | 26,267 | 0.84× |
| Rhode Island | 25,148 | 0.76× |
| North Dakota | 24,392 | 1.15× |
| Wyoming | 23,602 | 1.54× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.81 |
| Sustainability | BALANCE | 1.76 |
| Design Affinity | PREMIUM | 1.65 |
| Mindfulness | BALANCE | 1.57 |
| Price Sensitivity | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.9% |
| United States | 12.1% |
| China | 8.4% |
See Facial care audiences in other countries
More Treatment audiences in United States
- Facial (25,818,490)
- Laser (15,966,802)
- Ultraviolet (10,377,069)
- Silicone (10,181,146)
- Microblading (9,367,968)
How to read this data
Audience size is the estimated number of people in United States who actively search for Facial care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.