Rascasse Audience Intelligence

Facial care Audience in United States

A data profile of the people who buy, follow and care about Facial care in United States — modelled from more than twelve digital signal sources. Facial care has an estimated audience of 10,367,855 people in United States.

#4among Treatment in United States#2219among Topic in United States#90in Beauty & Wellness

The average Facial care fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial care profile in United States.

Audience size
10.4M
in United States
Gender
82.1%♀
17.9% male
Age
36.4
average years
Country rank
#3454
Topic in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial care fans

82.1% are female, 17.9% are male, average age 36.4.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Facial care audience in United States
MetricValue
Female82.1%
Male17.9%
Average age36.4
Estimated audience size10,367,855
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Facial care audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4918%
50+15%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Facial care audience comes from United States.

Worldwide audience distribution share by country for Facial care
CountryShare
Japan17.9%
United States12.1%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial care audience in United States is strongest.

Fig. 05

Top regions by affinity

Facial care fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.23×
02Georgia~400K1.17×
03Louisiana~200K1.16×
04Ohio~400K1.15×
05New York~700K1.12×
06Virginia~300K1.10×
07Texas~1M1.09×
08Alaska~20K1.08×
09Mississippi~90K1.07×
10South Carolina~200K1.06×
11Alabama~200K1.06×
12Oklahoma~100K1.05×
13Arizona~200K1.04×
14South Dakota~20K1.03×
15California~1M1.02×
16Maryland~200K1.02×
17Nebraska~50K1.02×
18North Dakota~20K1.02×
19Vermont~20K1.02×
20Florida~700K1.00×
21Iowa~90K1.00×
22Arkansas~90K1.00×
23Delaware~30K1.00×
24Connecticut~100K0.99×
25Montana~30K0.99×
26Pennsylvania~300K0.98×
27Indiana~200K0.98×
28Kentucky~100K0.98×
29New Mexico~50K0.98×
30West Virginia~50K0.98×
31North Carolina~300K0.97×
32New Jersey~300K0.97×
33Nevada~100K0.97×
34Washington, District of Columbia~30K0.97×
35Minnesota~100K0.96×
36Rhode Island~30K0.96×
37Michigan~300K0.95×
38Tennessee~200K0.95×
39Kansas~80K0.95×
40Colorado~200K0.94×
41Idaho~50K0.94×
42Maine~30K0.94×
43Oregon~100K0.93×
44New Hampshire~40K0.93×
45Missouri~200K0.92×
46Illinois~300K0.91×
47Washington~200K0.89×
48Massachusetts~200K0.88×
49Utah~80K0.87×
50Wisconsin~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Facial care, United States
0.83×1.00×1.23×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Facial care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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