Rascasse Audience Intelligence

Facial care Audience in Spain

A data profile of the people who buy, follow and care about Facial care in Spain — modelled from more than twelve digital signal sources. Facial care has an estimated audience of 2,428,944 people in Spain.

#3among Treatment in Spain#1067among Topic in Spain#47in Beauty & Wellness

The average Facial care fan in Spain is 41.8 years old, more female, and lives primarily in Andalusia.

The audience is concentrated in Andalusia, Catalonia, Community of Madrid.

Category: Beauty & Wellness · Type: Topic · Subtype: Treatment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facial care profile in Spain.

Audience size
2.4M
in Spain
Gender
85.1%♀
14.9% male
Age
41.8
average years
Country rank
#1619
Topic in Spain
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Facial care fans

85.1% are female, 14.9% are male, average age 41.8.

Fig. 02

Gender split

85.1%
Female
14.9%
Male
Demographic split for Facial care audience in Spain
MetricValue
Female85.1%
Male14.9%
Average age41.8
Estimated audience size2,428,944
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Facial care audience in Spain
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4926%
50+24%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Facial care audience comes from Spain.

Worldwide audience distribution share by country for Facial care
CountryShare
Japan17.9%
United States12.1%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facial care audience in Spain is strongest.

Fig. 05

Top regions by affinity

Facial care fans by region: top regions in Spain
#RegionReachAffinity×
01Cantabria~40K1.15×
02Navarre~30K1.13×
03Extremadura~60K1.09×
04Principality of Asturias~60K1.05×
05Region of Murcia~80K1.02×
06Aragon~70K1.02×
07Castilla-La Mancha~100K0.99×
08Balearic Islands~70K0.99×
09Castile and León~100K0.97×
10Canary Islands~100K0.96×
11Galicia~100K0.95×
12Basque Autonomous Country~90K0.95×
13Comunidad Valenciana~200K0.90×
14Andalusia~400K0.87×
15Catalonia~400K0.85×
16Community of Madrid~300K0.84×
Appendix

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See Facial care audiences in other countries

How to read this data

Audience size is the estimated number of people in Spain who actively search for Facial care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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