Top 50 Beauty & Wellness brands in Spain
This curated ranking covers the 50 largest beauty & wellness brands in Spain, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1,086 beauty & wellness brands tracked in Spain, the 50 ranked here account for the largest measured audience reach. Beauty, Cosmetics and Beauty salons lead the list with a combined estimated audience of 50,877,037 people. Across all 50 entries the average audience size is 4,904,578, and the largest, Beauty, reaches around 22,740,441 people in Spain. Audience size is the estimated number of unique people in Spain who actively engage with each beauty & wellness brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Spain and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Beauty |
22,740,441 | 3.1% | Beauty | Beauty & Wellness |
| 2 |  Cosmetics |
16,601,566 | 2.6% | Cosmetics | Beauty & Wellness |
| 3 |  Beauty salons |
11,535,030 | 2.6% | Treatment | Beauty & Wellness |
| 4 |  Hair products |
11,184,035 | 2.5% | Hair | Beauty & Wellness |
| 5 |  Fragrances |
10,746,988 | 3.0% | Fragrances | Beauty & Wellness |
| 6 |  Spas |
10,321,794 | 2.6% | Treatment | Beauty & Wellness |
| 7 |  Skin |
8,807,959 | 2.5% | Skin | Beauty & Wellness |
| 8 |  Skin care |
7,276,676 | 2.6% | Skin | Beauty & Wellness |
| 9 |  Maquillaje Profesional |
6,386,507 | 17.2% | Cosmetics | Beauty & Wellness |
| 10 |  Hairstyle |
6,312,812 | 2.3% | Hairstyles | Beauty & Wellness |
| 11 |  Hair care |
6,142,050 | 2.7% | Hair | Beauty & Wellness |
| 12 |  Anti-aging cream |
5,209,018 | 3.4% | Skin | Beauty & Wellness |
| 13 |  Natural skin care |
5,087,513 | 3.3% | Skin | Beauty & Wellness |
| 14 |  Manicure |
5,052,746 | 3.5% | Nails | Beauty & Wellness |
| 15 |  Cosmetology |
4,833,229 | 4.1% | Beauty | Beauty & Wellness |
| 16 |  Pedicure |
4,504,297 | 3.5% | Nails | Beauty & Wellness |
| 17 |  Waxing |
4,342,603 | 3.9% | Hair removal | Beauty & Wellness |
| 18 |  Smile |
4,312,644 | 2.9% | Beauty | Beauty & Wellness |
| 19 |  Body art |
4,142,483 | 3.6% | Body | Beauty & Wellness |
| 20 |  Hygiene |
3,608,555 | 2.4% | Body | Beauty & Wellness |
| 21 |  Eyelash |
3,594,326 | 2.4% | Cosmetics | Beauty & Wellness |
| 22 |  Permanent makeup |
3,581,608 | 3.1% | Cosmetics | Beauty & Wellness |
| 23 |  Facial |
3,550,252 | 2.5% | Treatment | Beauty & Wellness |
| 24 |  Eyebrow |
3,458,131 | 2.2% | Cosmetics | Beauty & Wellness |
| 25 |  Hair coloring |
3,357,559 | 2.2% | Hair | Beauty & Wellness |
| 26 |  Hair follicle |
3,340,011 | 3.6% | Hair | Beauty & Wellness |
| 27 |  Tattoo ink |
3,308,239 | 4.3% | Tattoo / piercing | Beauty & Wellness |
| 28 |  Nail polish |
3,233,205 | 2.6% | Nails | Beauty & Wellness |
| 29 |  Fantasy (fragrance) |
3,199,840 | 39.6% | Fragrances | Beauty & Wellness |
| 30 |  Shampoo |
3,132,090 | 1.7% | Hair | Beauty & Wellness |
| 31 |  Nail art |
3,048,604 | 2.1% | Nails | Beauty & Wellness |
| 32 |  Nail salon |
2,884,125 | 2.5% | Nails | Beauty & Wellness |
| 33 |  Hair removal |
2,877,110 | 2.3% | Hair removal | Beauty & Wellness |
| 34 |  Makeup Tutorials |
2,864,929 | 2.4% | Cosmetics | Beauty & Wellness |
| 35 |  Health And Beauty |
2,862,962 | 2.8% | Beauty & Wellness | |
| 36 |  Laser |
2,782,723 | 3.2% | Treatment | Beauty & Wellness |
| 37 |  L'Oréal |
2,771,502 | 4.4% | Personal care | Beauty & Wellness |
| 38 |  Keratin |
2,703,529 | 2.6% | Hair | Beauty & Wellness |
| 39 |  Eyelash extensions |
2,700,020 | 2.2% | Lashes | Beauty & Wellness |
| 40 |  Hair conditioner |
2,688,783 | 2.0% | Hair | Beauty & Wellness |
| 41 |  Lipstick |
2,577,241 | 1.9% | Cosmetics | Beauty & Wellness |
| 42 |  Hair dryer |
2,540,946 | 2.5% | Hair | Beauty & Wellness |
| 43 |  Lip |
2,475,279 | 2.0% | Beauty | Beauty & Wellness |
| 44 |  Hair iron |
2,456,201 | 2.4% | Hair | Beauty & Wellness |
| 45 |  Artificial nails |
2,431,725 | 2.2% | Nails | Beauty & Wellness |
| 46 |  Facial care |
2,428,944 | 2.8% | Treatment | Beauty & Wellness |
| 47 |  Odor |
2,355,252 | 2.1% | Body | Beauty & Wellness |
| 48 |  Long hair |
2,312,179 | 2.1% | Hairstyle | Beauty & Wellness |
| 49 |  Hair straightening |
2,281,940 | 1.9% | Hair | Beauty & Wellness |
| 50 |  Ageing |
2,280,738 | 1.9% | Skin | Beauty & Wellness |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Spain and ranks each beauty & wellness brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest beauty & wellness brand in Spain?
Beauty currently leads with an estimated audience of 22,740,441 people in Spain.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Spain. Lists below 5 entries are not published. See methodology for full details.