A data profile of the people who buy, follow and care about Manicure in Spain — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 5,052,746 people in Spain.
The average Manicure fan in Spain is 43.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Pedicure, Nail salon, Nail polish, with strongest over-indexing on Pedicure (13.38× the country average).
Demographically, the Manicure audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Manicure fan in Spain is more female, around 43.8 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in Spain.
86.8% are female, 13.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 86.8% |
| Male | 13.2% |
| Average age | 43.8 |
| Estimated audience size | 5,052,746 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Manicure audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
Where the Manicure audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 2.48× | |
| 02 | Canary Islands | ~600K | 2.46× | |
| 03 | Catalonia | ~1.5M | 1.57× | |
| 04 | Comunidad Valenciana | ~800K | 1.34× | |
| 05 | Community of Madrid | ~1M | 1.15× | |
| 06 | Andalusia | ~1M | 1.02× | |
| 07 | La Rioja | ~30K | 0.93× | |
| 08 | Region of Murcia | ~200K | 0.90× | |
| 09 | Cantabria | ~60K | 0.90× | |
| 10 | Navarre | ~60K | 0.87× | |
| 11 | Extremadura | ~90K | 0.85× | |
| 12 | Principality of Asturias | ~100K | 0.83× | |
| 13 | Aragon | ~100K | 0.82× | |
| 14 | Castile and León | ~200K | 0.79× | |
| 15 | Galicia | ~200K | 0.77× | |
| 16 | Castilla-La Mancha | ~200K | 0.75× | |
| 17 | Basque Autonomous Country | ~100K | 0.73× |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pretty Nails | Beauty & Wellness | 13.90× | ||
| 02 | Pedicure | Beauty & Wellness | 13.38× | ||
| 03 | Nail salon | Beauty & Wellness | 13.34× | ||
| 04 | CC cream | Beauty & Wellness | 13.09× | ||
| 05 | Nail polish | Beauty & Wellness | 11.42× | ||
| 06 | Artificial nails | Beauty & Wellness | 11.33× | ||
| 07 | Shellac | Beauty & Wellness | 10.03× | ||
| 08 | Eyelash extensions | Beauty & Wellness | 8.33× | ||
| 09 | Eyebrow | Beauty & Wellness | 6.84× | ||
| 10 | Nail art | Beauty & Wellness | 6.23× | ||
| 11 | Eyelash | Beauty & Wellness | 5.91× | ||
| 12 | Natural skin care | Beauty & Wellness | 3.80× | ||
| 13 | Maquillaje Profesional | Beauty & Wellness | 3.76× | ||
| 14 | Skin care | Beauty & Wellness | 3.49× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.86× | ||
| 16 | Online shopping | Shopping | 1.82× | ||
| 17 | Food | Food & Beverages | 1.79× | ||
| 18 | Food and drink | Food & Beverages | 1.75× | ||
| 19 | Spain | Travel & Leisure | 1.71× | ||
| 20 | Entertainment | Movies & TV | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.88× | |
| Creativity | OPEN | 1.53× | |
| Design Affinity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.65× | |
| Individualism | JOY | 0.91× |
Manicure has an estimated audience of 5,052,746 people in Spain, concentrated in Catalonia and Andalusia.
86.8% of Manicure fans are female, 13.2% are male, with an average age of 43.8 years.
Manicure fans show strongest brand affinity for Pedicure (13.38×), Nail salon (13.34×), and Nail polish (11.42×) over the country average.
Manicure fans in Spain are most concentrated in Catalonia (reach ~1.5M), Andalusia (reach ~1M), and Community of Madrid (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Manicure itself, the audience over-indexes on Nail salon (13.34×), Nail polish (11.42×), Artificial nails (11.33×), and Eyelash extensions (8.33×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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