A data profile of the people who buy, follow and care about Manicure in United Kingdom — modelled from more than twelve digital signal sources. Manicure has an estimated audience of 5,493,455 people in United Kingdom.
The average Manicure fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Pedicure, Nail salon, Nail polish, with strongest over-indexing on Pedicure (11.38× the country average).
Demographically, the Manicure audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Manicure fan in United Kingdom is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Pedicure.
The key figures that characterise the Manicure profile in United Kingdom.
90.2% are female, 9.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 90.2% |
| Male | 9.8% |
| Average age | 41.3 |
| Estimated audience size | 5,493,455 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Manicure audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.2% |
| Japan | 12.4% |
| Italy | 5.4% |
Where the Manicure audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.70× | |
| 02 | England | ~4M | 1.08× | |
| 03 | North West | ~600K | 1.07× | |
| 04 | East of England | ~500K | 1.04× | |
| 05 | East Midlands | ~400K | 1.04× | |
| 06 | Northern Ireland | ~200K | 1.03× | |
| 07 | South East | ~700K | 1.01× | |
| 08 | Scotland | ~500K | 0.99× | |
| 09 | Wales | ~300K | 0.92× | |
| 10 | South West | ~400K | 0.91× | |
| 11 | West Midlands | ~200K | 0.79× | |
| 12 | North East | ~200K | 0.77× | |
| 13 | Yorkshire and the Humber | ~300K | 0.72× |
The strongest cross-interests of the Manicure audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 11.38× | ||
| 02 | Nail salon | Beauty & Wellness | 9.64× | ||
| 03 | Artificial nails | Beauty & Wellness | 7.82× | ||
| 04 | Nail polish | Beauty & Wellness | 7.70× | ||
| 05 | Shellac | Beauty & Wellness | 7.29× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 5.62× | ||
| 07 | Nail art | Beauty & Wellness | 5.50× | ||
| 08 | Eyebrow | Beauty & Wellness | 5.49× | ||
| 09 | Hair Extensions | Beauty & Wellness | 4.89× | ||
| 10 | Waxing | Beauty & Wellness | 4.50× | ||
| 11 | Eyelash | Beauty & Wellness | 4.45× | ||
| 12 | Facial | Beauty & Wellness | 4.19× | ||
| 13 | Mascara | Beauty & Wellness | 4.13× | ||
| 14 | Natural skin care | Beauty & Wellness | 3.75× | ||
| 15 | Superdrug | Shopping | 2.75× | ||
| 16 | Skin care | Beauty & Wellness | 2.72× | ||
| 17 | Matalan | Shopping | 2.47× | ||
| 18 | Primark | Shopping | 2.31× | ||
| 19 | Beauty salons | Beauty & Wellness | 2.19× | ||
| 20 | Pets | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.65× | |
| Design Affinity | PREMIUM | 1.58× | |
| Creativity | OPEN | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Risk Appetite | THRILL | 0.68× |
Manicure has an estimated audience of 5,493,455 people in United Kingdom, concentrated in England and Greater London.
90.2% of Manicure fans are female, 9.8% are male, with an average age of 41.3 years.
Manicure fans show strongest brand affinity for Pedicure (11.38×), Nail salon (9.64×), and Nail polish (7.7×) over the country average.
Manicure fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Manicure itself, the audience over-indexes on Nail salon (9.64×), Nail polish (7.7×), Artificial nails (7.82×), and Eyebrow (5.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Manicure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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