A data profile of the people who buy, follow and care about Nail salon in United Kingdom — modelled from more than twelve digital signal sources. Nail salon has an estimated audience of 4,133,446 people in United Kingdom.
The average Nail salon fan in United Kingdom is 38.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Pedicure, Manicure, Artificial nails, with strongest over-indexing on Pedicure (11.77× the country average).
Demographically, the Nail salon audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Nail salon fan in United Kingdom is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Pedicure.
The key figures that characterise the Nail salon profile in United Kingdom.
80.8% are female, 19.2% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 80.8% |
| Male | 19.2% |
| Average age | 38.9 |
| Estimated audience size | 4,133,446 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Nail salon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 15.7% |
| Italy | 5.4% |
Where the Nail salon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 2.10× | |
| 02 | Scotland | ~400K | 1.18× | |
| 03 | South East | ~600K | 1.14× | |
| 04 | England | ~3M | 1.10× | |
| 05 | East of England | ~400K | 1.06× | |
| 06 | North West | ~500K | 1.02× | |
| 07 | South West | ~300K | 0.95× | |
| 08 | Wales | ~200K | 0.95× | |
| 09 | East Midlands | ~300K | 0.88× | |
| 10 | Northern Ireland | ~100K | 0.79× | |
| 11 | West Midlands | ~100K | 0.63× | |
| 12 | North East | ~100K | 0.63× | |
| 13 | Yorkshire and the Humber | ~200K | 0.61× |
The strongest cross-interests of the Nail salon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pedicure | Beauty & Wellness | 11.77× | ||
| 02 | Artificial nails | Beauty & Wellness | 11.07× | ||
| 03 | Nail polish | Beauty & Wellness | 10.36× | ||
| 04 | Shellac | Beauty & Wellness | 10.10× | ||
| 05 | Manicure | Beauty & Wellness | 9.87× | ||
| 06 | Hair Extensions | Beauty & Wellness | 7.68× | ||
| 07 | Eyelash extensions | Beauty & Wellness | 7.58× | ||
| 08 | Nail art | Beauty & Wellness | 7.00× | ||
| 09 | Lip gloss | Beauty & Wellness | 6.18× | ||
| 10 | Eyebrow | Beauty & Wellness | 5.71× | ||
| 11 | Eye shadow | Beauty & Wellness | 5.52× | ||
| 12 | Eyelash | Beauty & Wellness | 5.39× | ||
| 13 | Makeup Tutorials | Beauty & Wellness | 5.29× | ||
| 14 | Natural skin care | Beauty & Wellness | 5.15× | ||
| 15 | Mascara | Beauty & Wellness | 5.05× | ||
| 16 | Sephora | Shopping | 4.71× | ||
| 17 | Facial | Beauty & Wellness | 4.33× | ||
| 18 | Charlotte Tilbury | Beauty & Wellness | 4.15× | ||
| 19 | Skin care | Beauty & Wellness | 3.16× | ||
| 20 | Superdrug | Shopping | 2.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.81× | |
| Extroversion | THRILL | 1.79× | |
| Creativity | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.49× | |
| Need for Security | CONSERVATISM | 0.58× | |
| Quality Awareness | PREMIUM | 0.83× |
Nail salon has an estimated audience of 4,133,446 people in United Kingdom, concentrated in England and Greater London.
80.8% of Nail salon fans are female, 19.2% are male, with an average age of 38.9 years.
Nail salon fans show strongest brand affinity for Pedicure (11.77×), Manicure (9.87×), and Artificial nails (11.07×) over the country average.
Nail salon fans in United Kingdom are most concentrated in England (reach ~3M), Greater London (reach ~1M), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Nail salon itself, the audience over-indexes on Manicure (9.87×), Artificial nails (11.07×), Nail polish (10.36×), and Eyelash extensions (7.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Nail salon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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