A data profile of the people who buy, follow and care about Charlotte Tilbury in United Kingdom — modelled from more than twelve digital signal sources. Charlotte Tilbury has an estimated audience of 6,482,244 people in United Kingdom.
The average Charlotte Tilbury fan in United Kingdom is 39.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include New Look, Debenhams, Superdrug, with strongest over-indexing on New Look (3.36× the country average).
Demographically, the Charlotte Tilbury audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Charlotte Tilbury fan in United Kingdom is more female, around 39.4 years old, with strong Design Affinity tendencies and a notable affinity for New Look.
The key figures that characterise the Charlotte Tilbury profile in United Kingdom.
77.7% are female, 22.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 77.7% |
| Male | 22.3% |
| Average age | 39.4 |
| Estimated audience size | 6,482,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Charlotte Tilbury audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.2% |
| United Kingdom | 19.6% |
| Germany | 6.6% |
Where the Charlotte Tilbury audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~1M | 1.45× | |
| 02 | Northern Ireland | ~200K | 1.15× | |
| 03 | East of England | ~600K | 1.09× | |
| 04 | East Midlands | ~500K | 1.08× | |
| 05 | Scotland | ~600K | 1.05× | |
| 06 | Greater London | ~900K | 1.02× | |
| 07 | North East | ~200K | 0.98× | |
| 08 | Wales | ~300K | 0.95× | |
| 09 | South East | ~800K | 0.94× | |
| 10 | South West | ~500K | 0.91× | |
| 11 | England | ~5M | 0.85× | |
| 12 | Yorkshire and the Humber | ~400K | 0.80× | |
| 13 | West Midlands | ~200K | 0.72× |
The strongest cross-interests of the Charlotte Tilbury audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bobbi Brown | Beauty & Wellness | 7.29× | ||
| 02 | Lip gloss | Beauty & Wellness | 4.94× | ||
| 03 | Makeup Tutorials | Beauty & Wellness | 4.83× | ||
| 04 | Face powder | Beauty & Wellness | 4.58× | ||
| 05 | Foundation (cosmetics) | Beauty & Wellness | 4.43× | ||
| 06 | Eye shadow | Beauty & Wellness | 4.27× | ||
| 07 | Sephora | Shopping | 4.06× | ||
| 08 | Hair Extensions | Beauty & Wellness | 4.05× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 3.84× | ||
| 10 | Natural skin care | Beauty & Wellness | 3.62× | ||
| 11 | New Look | Fashion & Accessoires | 3.36× | ||
| 12 | Moisturizer | Home & Garden | 3.17× | ||
| 13 | Debenhams | Fashion & Accessoires | 2.90× | ||
| 14 | River Island | Fashion & Accessoires | 2.79× | ||
| 15 | Skin care | Beauty & Wellness | 2.71× | ||
| 16 | Superdrug | Shopping | 2.70× | ||
| 17 | Matalan | Shopping | 2.46× | ||
| 18 | Primark | Shopping | 2.44× | ||
| 19 | H&M | Shopping | 2.28× | ||
| 20 | Pets | Pets & Animals | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.68× | |
| Creativity | OPEN | 1.45× | |
| Pet Ownership | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.35× | |
| Need for Security | CONSERVATISM | 0.48× | |
| Risk Appetite | THRILL | 0.62× |
Charlotte Tilbury's target market in United Kingdom covers an estimated 6,482,244 people, concentrated in England and North West.
77.7% of the Charlotte Tilbury audience are female, 22.3% are male, with an average age of 39.4 years.
Charlotte Tilbury fans show strongest brand affinity for New Look (3.36×), Debenhams (2.9×), and Superdrug (2.7×) over the country average.
Charlotte Tilbury fans in United Kingdom are most concentrated in England (reach ~5M), North West (reach ~1M), and Greater London (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Charlotte Tilbury itself, the audience over-indexes on Debenhams (2.9×), Superdrug (2.7×), Makeup Tutorials (4.83×), and Skin care (2.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Charlotte Tilbury. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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