Rascasse Audience Intelligence

Charlotte Tilbury Target Market in United States

Charlotte Tilbury has an estimated audience of 7M people in United States.

#22among Cosmetics in United States
#562among brands in United States#117in Beauty & Wellness

The average Charlotte Tilbury fan in United States is 33.0 years old, more female, and lives primarily in California.

By number of fans, Charlotte Tilbury ranks #22 among the 185 objects in Cosmetics in United States — 3.7× the group median.

Its fans are 1.0 years younger than the group average of 34.0.

Women make up 84.3% of the fan base, 3.2 percentage points more than the group average.

Compared with the other 184 objects in Cosmetics, Charlotte Tilbury fans stand out for their interest in Aesop, Maison Margiela and Princess Polly.

Interest is seasonal: January, November and December account for 35% of the year's searches, September is the quietest month.

Most fans live in California, Texas, New York.

Top affinities include Aesop, tarte cosmetics, Maison Margiela, with strongest over-indexing on Aesop (11.65× the country average).

Demographically, the Charlotte Tilbury audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Extroversion, Design Affinity.

The typical Charlotte Tilbury fan in United States is more female, around 33.0 years old, with strong Extroversion tendencies and a notable affinity for Aesop.

Category: Beauty & Wellness · Type: Brand · Subtype: Cosmetics

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7M
in United States
Gender
84.3%♀
15.7% male
Age
33.0
average years
Country rank
#5043
among all objects in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Charlotte Tilbury

84.3% are female, 15.7% are male, average age 33.0.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Charlotte Tilbury audience in United States
MetricValue
Female84.3%
Male15.7%
Average age33.0
Estimated audience size7M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Charlotte Tilbury audience in United States
Age bracketShare%
16-2439%
25-3423%
35-4416%
45-5414%
55+10%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Charlotte Tilbury audience comes from United States.

Worldwide audience distribution share by country for Charlotte Tilbury
CountryShare
United States22.0%
United Kingdom21.6%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Charlotte Tilbury customers by region in United States
#RegionReachAffinity×
01California~1.5M1.76×
02New York~700K1.59×
03New Jersey~300K1.58×
04Texas~700K1.42×
05Florida~600K1.36×
06Illinois~300K1.27×
07Arizona~200K1.26×
08Washington~200K1.21×
09Massachusetts~200K1.17×
10Louisiana~100K1.17×
11Connecticut~90K1.17×
12Nevada~80K1.13×
13Virginia~200K1.12×
14Tennessee~200K1.09×
15Alabama~100K1.09×
16Georgia~200K1.06×
17Maryland~100K1.06×
18Washington, District of Columbia~10K1.03×
19Pennsylvania~300K1.02×
20Oregon~90K1.00×
21Mississippi~60K1.00×
22Kentucky~90K0.99×
23Rhode Island~20K0.99×
24Michigan~200K0.98×
25Utah~70K0.98×
26Arkansas~60K0.98×
27Delaware~20K0.98×
28North Carolina~200K0.96×
29Oklahoma~80K0.93×
30Hawaii~30K0.93×
31Colorado~100K0.91×
32Minnesota~100K0.91×
33West Virginia~30K0.89×
34Missouri~100K0.87×
35Idaho~30K0.87×
36Indiana~100K0.86×
37Kansas~50K0.86×
38New Hampshire~20K0.86×
39Ohio~200K0.85×
40South Carolina~100K0.85×
41New Mexico~40K0.85×
42Nebraska~30K0.83×
43North Dakota~10K0.82×
44Alaska~10K0.79×
45Maine~20K0.77×
46Wisconsin~90K0.76×
47Iowa~50K0.74×
48Montana~20K0.73×
49Vermont~10K0.73×
50South Dakota~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Charlotte Tilbury, United States
0.70×1.00×1.76×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Charlotte Tilbury audience vs. the country average
#·InterestCategoryAffinity×
01AesopBeauty & Wellness11.65×
02tarte cosmeticsBeauty & Wellness9.27×
03Maison MargielaFashion & Accessoires8.29×
04Princess PollyFashion & Accessoires4.70×
05Hello KittyKids & Family4.37×
06Eye linerBeauty & Wellness4.26×
07Permanent makeupBeauty & Wellness3.88×
08Fashion showFashion & Accessoires3.68×
09Hair coloringBeauty & Wellness3.58×
10Urban OutfittersShopping3.43×
11Ariana GrandeMusic & Radio3.41×
12Natural skin careBeauty & Wellness3.21×
13Kim KardashianMovies & TV3.14×
14Fashion NovaShopping2.75×
15ULTA BeautyBeauty & Wellness2.65×
16SephoraShopping2.54×
17Macy'sShopping2.35×
18Taylor SwiftMusic & Radio2.27×
19BeautyBeauty & Wellness1.75×
20SpotifyMusic & Radio1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Charlotte Tilbury audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Charlotte Tilbury audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.58×
Design AffinityPREMIUM1.58×
MindfulnessBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Charlotte Tilbury audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.30×
Need for SecurityCONSERVATISM0.44×
Career OrientationPOWER0.49×
0×1.00× baseline2×
Appendix

Explore more audiences

More Cosmetics audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Charlotte Tilbury over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/charlotte-tilbury-9248” · Methodology