Rascasse Audience Intelligence

Kim Kardashian Audience in United States

A data profile of the people who buy, follow and care about Kim Kardashian in United States — modelled from more than twelve digital signal sources. Kim Kardashian has an estimated audience of 15,180,233 people in United States.

#3among TV personality in United States#72among Person in United States#155in Movies & TV

The average Kim Kardashian fan in United States is 34.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lace wig, Music of Nigeria, Princess Polly, with strongest over-indexing on Lace wig (2.39× the country average).

Demographically, the Kim Kardashian audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kim Kardashian fan in United States is more female, around 34.8 years old, with strong Indulgence tendencies and a notable affinity for Lace wig.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kim Kardashian profile in United States.

Audience size
15.2M
in United States
Gender
75.1%♀
24.9% male
Age
34.8
average years
Country rank
#2305
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kim Kardashian fans

75.1% are female, 24.9% are male, average age 34.8.

Fig. 02

Gender split

75.1%
Female
24.9%
Male
Demographic split for Kim Kardashian audience in United States
MetricValue
Female75.1%
Male24.9%
Average age34.8
Estimated audience size15,180,233
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Kim Kardashian audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

30.3%

of the worldwide Kim Kardashian audience comes from United States.

Worldwide audience distribution share by country for Kim Kardashian
CountryShare
United States30.3%
United Kingdom6.3%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kim Kardashian audience in United States is strongest.

Fig. 05

Top regions by affinity

Kim Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.34×
02New York~1M1.25×
03New Jersey~500K1.22×
04Connecticut~200K1.21×
05Arizona~400K1.18×
06Nevada~200K1.18×
07New Mexico~90K1.17×
08Texas~1.5M1.16×
09Illinois~500K1.11×
10Massachusetts~300K1.11×
11Maryland~300K1.10×
12Louisiana~200K1.10×
13Georgia~500K1.09×
14Hawaii~70K1.08×
15Florida~1M1.06×
16Virginia~400K1.06×
17Rhode Island~50K1.06×
18Michigan~400K1.04×
19Pennsylvania~500K1.03×
20Washington~300K1.03×
21Washington, District of Columbia~50K1.03×
22North Carolina~400K1.02×
23Kentucky~200K1.02×
24Oregon~200K1.01×
25Minnesota~200K0.99×
26Delaware~40K0.99×
27Oklahoma~200K0.98×
28Ohio~400K0.97×
29Colorado~200K0.97×
30Tennessee~300K0.96×
31South Carolina~200K0.96×
32Alabama~200K0.96×
33Utah~100K0.96×
34Maine~50K0.96×
35Indiana~300K0.95×
36Missouri~200K0.95×
37Arkansas~100K0.94×
38Mississippi~100K0.94×
39Idaho~70K0.92×
40Wisconsin~200K0.91×
41New Hampshire~50K0.90×
42Kansas~100K0.89×
43Nebraska~60K0.87×
44West Virginia~60K0.87×
45Iowa~100K0.86×
46South Dakota~30K0.85×
47North Dakota~30K0.85×
48Alaska~20K0.80×
49Montana~30K0.78×
50Vermont~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Kim Kardashian, United States
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kim Kardashian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kim Kardashian audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio5.25×
02Princess PollyFashion & Accessoires4.43×
03Makeup &hairBeauty & Wellness3.00×
04Hair ExtensionsBeauty & Wellness2.42×
05Lace wigBeauty & Wellness2.39×
06Makeup TutorialsBeauty & Wellness2.39×
07Hair straighteningBeauty & Wellness2.22×
08Long hairBeauty & Wellness2.21×
09Curly HairBeauty & Wellness2.18×
10BraidHome & Garden2.14×
11AfrobeatMusic & Radio2.14×
12WigBeauty & Wellness2.09×
13Fashion NovaShopping2.00×
14HygieneBeauty & Wellness1.96×
15EyelashBeauty & Wellness1.96×
16ULTA BeautyBeauty & Wellness1.73×
17SephoraShopping1.67×
18Self careHealth1.54×
19TMZInternet & Social Media1.53×
20Fashion designBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kim Kardashian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kim Kardashian audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.28×
ExtroversionTHRILL1.16×
Luxury OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kim Kardashian audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Need for SecurityCONSERVATISM0.72×
Community OrientationOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kim Kardashian have in United States?

Kim Kardashian has an estimated audience of 15,180,233 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kim Kardashian fans?

75.1% of Kim Kardashian fans are female, 24.9% are male, with an average age of 34.8 years.

03

Which brands do Kim Kardashian fans like most?

Kim Kardashian fans show strongest brand affinity for Lace wig (2.39×), Music of Nigeria (5.25×), and Princess Polly (4.43×) over the country average.

04

Where do Kim Kardashian fans live in United States?

Kim Kardashian fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Kim Kardashian fans also like?

Beyond Kim Kardashian itself, the audience over-indexes on Music of Nigeria (5.25×), Princess Polly (4.43×), Hair Extensions (2.42×), and Wig (2.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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