Kim Kardashian Audience in United States

Kim Kardashian logo

Kim Kardashian has an estimated audience of 14,668,215 people in United States. 75.1% are female, 24.9% are male, average age 34.8. Top regions: California, Texas, New York. Top brand affinities: Euphoria, Lace wig, Music of Nigeria, Princess Polly, Hair Extensions.

The average Kim Kardashian fan in United States is 34.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Euphoria, Lace wig, Music of Nigeria, with strongest over-indexing on Euphoria (1.55× the country average). Demographically, the Kim Kardashian audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Kim Kardashian fans

Demographic split for Kim Kardashian audience in United States
MetricValue
Female75.1%
Male24.9%
Average age34.8
Estimated audience size14,668,215

Audience persona

The typical Kim Kardashian fan in United States is more female, around 34.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Kim Kardashian in United States
RegionReachAffinity
California2,227,7911.38×
Texas1,514,2291.2×
New York1,074,3551.31×
Florida1,072,8741.08×
Illinois566,9031.16×
Pennsylvania520,6311.05×
Georgia501,0301.11×
North Carolina468,0451.06×
New Jersey458,1421.23×
Ohio451,7591×
Michigan406,0111.06×
Virginia388,3611.09×
Arizona362,3011.21×
Massachusetts335,3121.16×
Washington309,2441.05×
Tennessee290,6100.99×
Maryland276,3691.1×
Indiana251,6780.94×
Colorado229,4100.99×
Missouri227,2380.96×
South Carolina207,7420.94×
Minnesota206,1980.98×
Wisconsin205,0610.93×
Louisiana202,5721.07×
Alabama195,4810.95×
Kentucky188,4371.02×
Connecticut180,6371.23×
Oregon175,7071.05×
Nevada168,6441.19×
Oklahoma157,7990.97×
Utah123,4330.94×
Arkansas111,3960.92×
Mississippi109,8890.91×
Kansas106,0450.92×
Iowa102,3240.85×
New Mexico83,0851.13×
Hawaii66,8551.06×
Idaho66,0450.9×
Nebraska60,9450.83×
West Virginia58,2200.85×
New Hampshire50,2460.87×
Rhode Island49,9161.07×
Maine47,7900.91×
Washington, District of Columbia44,9281.02×
Delaware37,7280.93×
Montana31,3270.77×
South Dakota26,9350.79×
North Dakota23,7080.79×
Alaska22,5390.72×
Vermont17,3800.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kim Kardashian audience
BrandAffinityCategory
Euphoria1.55×Movies & TV
Lace wig2.39×Beauty & Wellness
Music of Nigeria5.25×Music & Radio
Princess Polly4.43×Fashion & Accessoires
Hair Extensions2.42×Beauty & Wellness
Wig2.09×Beauty & Wellness
Sephora1.67×Shopping
Fashion Nova2×Shopping
Braid2.14×Home & Garden
Fashion design1.52×Business & Career
Curly Hair2.18×Beauty & Wellness
Makeup Tutorials2.39×Beauty & Wellness
Hair straightening2.22×Beauty & Wellness
TMZ1.53×Internet & Social Media
Self care1.54×Health
Long hair2.21×Beauty & Wellness
Hygiene1.96×Beauty & Wellness
Makeup &hair3×Beauty & Wellness
ULTA Beauty1.73×Beauty & Wellness
Afrobeat2.14×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kim Kardashian audience
TraitClusterScore
Luxury OrientationPREMIUM3.26
LGBTQ+ IdentityOPEN1.43
MindfulnessBALANCE1.29
Risk AppetiteTHRILL1.26
ExtroversionTHRILL1.2
Healthy LifestyleBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Kim Kardashian
CountryShare
United States31.0%
United Kingdom6.1%
Germany4.8%

See Kim Kardashian audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Kim Kardashian have in United States?

Kim Kardashian has an estimated audience of 14,668,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Kim Kardashian fans?

75.1% of Kim Kardashian fans are female, 24.9% are male, with an average age of 34.8 years.

Which brands do Kim Kardashian fans like most?

Kim Kardashian fans show strongest brand affinity for Euphoria (1.55×), Lace wig (2.39×), and Music of Nigeria (5.25×) over the country average.

Where do Kim Kardashian fans live in United States?

Kim Kardashian fans in United States are most concentrated in California (reach 2,227,791), Texas (reach 1,514,229), and New York (reach 1,074,355). These three regions account for the largest share of the active audience.

What other brands do Kim Kardashian fans also like?

Beyond Kim Kardashian itself, the audience over-indexes on Lace wig (2.39×), Music of Nigeria (5.25×), Princess Polly (4.43×), and Hair Extensions (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kim Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.