Rascasse Audience Intelligence

Tucker Carlson Audience in United States

A data profile of the people who buy, follow and care about Tucker Carlson in United States — modelled from more than twelve digital signal sources. Tucker Carlson has an estimated audience of 7,377,208 people in United States.

#6among TV personality in United States#368among Person in United States#407in Movies & TV

The average Tucker Carlson fan in United States is 48.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, New York Post, Fox News Channel, with strongest over-indexing on Drudge Report (20.33× the country average).

Demographically, the Tucker Carlson audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tucker Carlson fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tucker Carlson profile in United States.

Audience size
7.4M
in United States
Gender
41.0%♀
59.0% male
Age
48.0
average years
Country rank
#4800
Person in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tucker Carlson fans

41.0% are female, 59.0% are male, average age 48.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Tucker Carlson audience in United States
MetricValue
Female41.0%
Male59.0%
Average age48.0
Estimated audience size7,377,208
Fig. 03

Age distribution

Ø 48.0
average years
Age distribution of the Tucker Carlson audience in United States
Age bracketShare%
16-198%
20-298%
30-3914%
40-4926%
50+44%
Fig. 04

Worldwide distribution

64.0%

of the worldwide Tucker Carlson audience comes from United States.

Worldwide audience distribution share by country for Tucker Carlson
CountryShare
United States64.0%
Canada5.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tucker Carlson audience in United States is strongest.

Fig. 05

Top regions by affinity

Tucker Carlson fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K1.37×
02Arizona~200K1.28×
03Alabama~100K1.25×
04New Hampshire~30K1.25×
05Idaho~40K1.23×
06Montana~20K1.22×
07Alaska~20K1.20×
08Tennessee~200K1.13×
09New York~400K1.12×
10Connecticut~80K1.11×
11Washington, District of Columbia~20K1.11×
12Pennsylvania~300K1.07×
13New Jersey~200K1.07×
14Massachusetts~100K1.06×
15Vermont~10K1.06×
16Michigan~200K1.05×
17Utah~70K1.05×
18Kansas~60K1.04×
19Oklahoma~80K1.03×
20Wisconsin~100K1.02×
21Indiana~100K1.01×
22Minnesota~100K1.01×
23Washington~100K1.00×
24Kentucky~90K1.00×
25Oregon~80K1.00×
26South Dakota~20K1.00×
27Ohio~200K0.99×
28Missouri~100K0.99×
29North Dakota~10K0.98×
30Florida~500K0.97×
31Colorado~100K0.97×
32Louisiana~90K0.97×
33North Carolina~200K0.96×
34Virginia~200K0.96×
35South Carolina~100K0.96×
36Illinois~200K0.95×
37Arkansas~60K0.95×
38Iowa~50K0.92×
39Maryland~100K0.91×
40Nebraska~30K0.91×
41West Virginia~30K0.90×
42Rhode Island~20K0.89×
43Georgia~200K0.85×
44Mississippi~50K0.85×
45California~700K0.84×
46Texas~500K0.83×
47Delaware~20K0.79×
48Nevada~50K0.75×
49New Mexico~30K0.73×
50Hawaii~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Tucker Carlson, United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tucker Carlson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tucker Carlson audience
#·InterestCategoryAffinity×
01Drudge ReportSports20.33×
02Freedom of speechPolitics & Society11.08×
03IndividualismPolitics & Society7.59×
04New York PostNews7.33×
05The Daily CallerInternet & Social Media6.46×
06MSNBCMovies & TV6.25×
07PoliticoPolitics & Society5.04×
08Fox News ChannelMovies & TV4.29×
09Sustainable energyHome & Garden3.60×
10TraditionPolitics & Society3.41×
11Renewable energyBusiness & Career3.41×
12Online newspaperNews3.35×
13CBS NewsMovies & TV3.28×
14Nonprofit organizationPolitics & Society3.06×
15Joe BidenPolitics & Society3.00×
16ActivismPolitics & Society2.97×
17CNNMovies & TV2.64×
18American AirlinesTravel & Leisure2.55×
19Donald TrumpPolitics & Society2.52×
20Stand-up comedyMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tucker Carlson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tucker Carlson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.45×
IndividualismJOY3.47×
TraditionCONSERVATISM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tucker Carlson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tucker Carlson have in United States?

Tucker Carlson has an estimated audience of 7,377,208 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tucker Carlson fans?

41.0% of Tucker Carlson fans are female, 59.0% are male, with an average age of 48.0 years.

03

Which brands do Tucker Carlson fans like most?

Tucker Carlson fans show strongest brand affinity for Drudge Report (20.33×), New York Post (7.33×), and Fox News Channel (4.29×) over the country average.

04

Where do Tucker Carlson fans live in United States?

Tucker Carlson fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Tucker Carlson fans also like?

Beyond Tucker Carlson itself, the audience over-indexes on New York Post (7.33×), Fox News Channel (4.29×), Donald Trump (2.52×), and Freedom of speech (11.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tucker Carlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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