Tucker Carlson Audience in United States

Tucker Carlson logo

Tucker Carlson has an estimated audience of 7,076,647 people in United States. 41.0% are female, 59.0% are male, average age 48.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, Product design.

The average Tucker Carlson fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tucker Carlson audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Tucker Carlson fans

Demographic split for Tucker Carlson audience in United States
MetricValue
Female41.0%
Male59.0%
Average age48.0
Estimated audience size7,076,647

Audience persona

The typical Tucker Carlson fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Tucker Carlson in United States
RegionReachAffinity
California639,4390.82×
Texas524,5030.86×
Florida479,6081×
New York370,9930.94×
Pennsylvania259,1641.09×
Illinois225,2830.96×
Ohio221,3371.02×
Arizona216,3891.5×
North Carolina214,3861.01×
Michigan190,9271.03×
Georgia189,0340.87×
New Jersey178,3810.99×
Tennessee170,7191.2×
Virginia154,0260.89×
Washington142,1831×
Massachusetts140,4361.01×
Alabama140,3631.42×
Indiana126,8080.98×
Missouri117,7471.03×
Colorado114,2751.02×
Wisconsin113,4551.07×
South Carolina110,3381.04×
Minnesota98,8410.97×
Maryland97,6260.8×
Louisiana97,1941.07×
Kentucky89,2601.01×
Oklahoma85,6581.09×
Oregon82,3911.02×
Connecticut72,2341.02×
Utah70,5091.11×
Kansas62,1811.11×
Arkansas56,0510.96×
Iowa53,4340.92×
Nevada52,0010.76×
Mississippi50,9660.87×
Idaho44,8831.26×
Maine32,0721.27×
New Hampshire32,0381.15×
Nebraska31,9580.9×
West Virginia27,2470.83×
Montana24,3591.24×
New Mexico24,1050.68×
Hawaii20,5800.68×
Alaska19,4741.29×
Rhode Island19,0010.84×
Washington, District of Columbia18,7350.88×
South Dakota15,6970.96×
Delaware14,2450.73×
North Dakota13,0400.9×
Vermont12,1600.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tucker Carlson audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
Urban Outfitters3.2×Shopping
Product design3.19×Business & Career
Stop Bullying20×Politics & Society
The Historian16.48×Literature
Israel1.68×Travel & Leisure
Pillow1.63×Home & Garden
Eurail16.57×Cars & Mobility
Grammarly3.19×Business & Career
Houston County, Georgia18.12×Travel & Leisure
Grinch2.53×Movies & TV
Kendra Scott1.79×Fashion & Accessoires
Parral, Chihuahua9.05×Travel & Leisure
Pro-Ject2.43×Music & Radio
Home staging3.11×Home & Garden
Enfamil3.88×Kids & Family
Mackenzie Foy3.94×Fashion & Accessoires
Stamp collecting2.37×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tucker Carlson audience
TraitClusterScore
PatriotismCONSERVATISM2.6
IndividualismJOY1.72
TraditionCONSERVATISM1.36
SpiritualityBALANCE1.33
Need for SecurityCONSERVATISM1.18
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Tucker Carlson
CountryShare
United States64.2%
Canada4.9%
United Kingdom4.3%

See Tucker Carlson audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Tucker Carlson have in United States?

Tucker Carlson has an estimated audience of 7,076,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Tucker Carlson fans?

41.0% of Tucker Carlson fans are female, 59.0% are male, with an average age of 48.0 years.

Which brands do Tucker Carlson fans like most?

Tucker Carlson fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Tucker Carlson fans live in United States?

Tucker Carlson fans in United States are most concentrated in California (reach 639,439), Texas (reach 524,503), and Florida (reach 479,608). These three regions account for the largest share of the active audience.

What other brands do Tucker Carlson fans also like?

Beyond Tucker Carlson itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), Urban Outfitters (3.2×), and Product design (3.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tucker Carlson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.