A data profile of the people who buy, follow and care about Fox News Channel in United States — modelled from more than twelve digital signal sources. Fox News Channel has an estimated audience of 43,894,671 people in United States.
The average Fox News Channel fan in United States is 43.3 years old, balanced, and lives primarily in Florida.
The audience is concentrated in Florida, Texas, California.
Top brand affinities include Donald Trump, Melania Trump, Candace Owens, with strongest over-indexing on Donald Trump (2.84× the country average).
Demographically, the Fox News Channel audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Fox News Channel fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Donald Trump.
The key figures that characterise the Fox News Channel profile in United States.
50.1% are female, 49.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 43.3 |
| Estimated audience size | 43,894,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Fox News Channel audience comes from United States.
| Country | Share |
|---|---|
| United States | 68.7% |
| China | 3.3% |
| Canada | 2.5% |
Where the Fox News Channel audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~500K | 1.70× | |
| 02 | Wyoming | ~300K | 1.59× | |
| 03 | Idaho | ~800K | 1.46× | |
| 04 | South Dakota | ~400K | 1.45× | |
| 05 | West Virginia | ~700K | 1.32× | |
| 06 | South Carolina | ~2M | 1.28× | |
| 07 | Iowa | ~1M | 1.25× | |
| 08 | Tennessee | ~3M | 1.23× | |
| 09 | New Hampshire | ~500K | 1.21× | |
| 10 | Wisconsin | ~2M | 1.20× | |
| 11 | Nebraska | ~700K | 1.19× | |
| 12 | Alaska | ~300K | 1.18× | |
| 13 | Maine | ~500K | 1.17× | |
| 14 | Alabama | ~2M | 1.15× | |
| 15 | North Dakota | ~300K | 1.15× | |
| 16 | Mississippi | ~1M | 1.12× | |
| 17 | Pennsylvania | ~4M | 1.09× | |
| 18 | North Carolina | ~3.5M | 1.09× | |
| 19 | Kentucky | ~1.5M | 1.09× | |
| 20 | Kansas | ~1M | 1.08× | |
| 21 | Ohio | ~3.5M | 1.06× | |
| 22 | Missouri | ~2M | 1.06× | |
| 23 | Minnesota | ~1.5M | 1.05× | |
| 24 | Indiana | ~2M | 1.04× | |
| 25 | Virginia | ~3M | 1.00× | |
| 26 | Louisiana | ~1.5M | 0.99× | |
| 27 | Arkansas | ~900K | 0.99× | |
| 28 | Michigan | ~3M | 0.97× | |
| 29 | Arizona | ~2M | 0.95× | |
| 30 | Oklahoma | ~1M | 0.95× | |
| 31 | Florida | ~7M | 0.93× | |
| 32 | Colorado | ~1.5M | 0.93× | |
| 33 | Oregon | ~1M | 0.92× | |
| 34 | Vermont | ~200K | 0.91× | |
| 35 | Georgia | ~3M | 0.87× | |
| 36 | Delaware | ~300K | 0.86× | |
| 37 | Connecticut | ~1M | 0.85× | |
| 38 | Rhode Island | ~300K | 0.85× | |
| 39 | New Mexico | ~500K | 0.82× | |
| 40 | Washington | ~2M | 0.80× | |
| 41 | Utah | ~800K | 0.78× | |
| 42 | Nevada | ~800K | 0.75× | |
| 43 | Maryland | ~1.5M | 0.72× | |
| 44 | Illinois | ~2.5M | 0.71× | |
| 45 | Massachusetts | ~1.5M | 0.71× | |
| 46 | New Jersey | ~2M | 0.69× | |
| 47 | Texas | ~6.5M | 0.67× | |
| 48 | New York | ~4M | 0.64× | |
| 49 | Hawaii | ~300K | 0.61× | |
| 50 | California | ~6M | 0.49× |
The strongest cross-interests of the Fox News Channel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Make America Great Again | Politics & Society | 4.84× | ||
| 02 | Gateway Pundit | News | 4.81× | ||
| 03 | Candace Owens | Literature | 4.67× | ||
| 04 | Benjamin Netanyahu | Politics & Society | 4.51× | ||
| 05 | Donald Trump Jr. | Politics & Society | 4.38× | ||
| 06 | Nancy Pelosi | Politics & Society | 3.81× | ||
| 07 | Melania Trump | Politics & Society | 3.68× | ||
| 08 | Ted Cruz | Politics & Society | 3.64× | ||
| 09 | Dick Cheney | Politics & Society | 3.11× | ||
| 10 | Ivanka Trump | Politics & Society | 3.10× | ||
| 11 | Donald Trump | Politics & Society | 2.84× | ||
| 12 | Joe Biden | Politics & Society | 2.14× | ||
| 13 | Yahoo! Finance | Business & Career | 1.93× | ||
| 14 | Mitch McConnell | Politics & Society | 1.88× | ||
| 15 | Local news | News | 1.63× | ||
| 16 | CNN | Movies & TV | 1.56× | ||
| 17 | Breaking news | Movies & TV | 1.56× | ||
| 18 | MSN | News | 1.54× | ||
| 19 | God | Politics & Society | 1.53× | ||
| 20 | News broadcasting | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.74× | |
| Spirituality | BALANCE | 1.34× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.67× | |
| Design Affinity | PREMIUM | 0.69× | |
| Indulgence | JOY | 0.75× |
Fox News Channel has an estimated audience of 43,894,671 people in United States, concentrated in Florida and Texas.
50.1% of Fox News Channel fans are female, 49.9% are male, with an average age of 43.3 years.
Fox News Channel fans show strongest brand affinity for Donald Trump (2.84×), Melania Trump (3.68×), and Candace Owens (4.67×) over the country average.
Fox News Channel fans in United States are most concentrated in Florida (reach ~7M), Texas (reach ~6.5M), and California (reach ~6M). These three regions account for the largest share of the active audience.
Beyond Fox News Channel itself, the audience over-indexes on Melania Trump (3.68×), Candace Owens (4.67×), Donald Trump Jr. (4.38×), and Benjamin Netanyahu (4.51×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Fox News Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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