Candace Owens Audience in United States

Candace Owens logo

Candace Owens has an estimated audience of 14,896,302 people in United States. 41.5% are female, 58.5% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Halsey, Oregon, Urban Outfitters, Israel, Grammarly, Grinch.

The average Candace Owens fan in United States is 45.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halsey, Oregon, Urban Outfitters, Israel, with strongest over-indexing on Halsey, Oregon (11.18× the country average). Demographically, the Candace Owens audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person · Subtype: Author

Demographics of Candace Owens fans

Demographic split for Candace Owens audience in United States
MetricValue
Female41.5%
Male58.5%
Average age45.7
Estimated audience size14,896,302

Audience persona

The typical Candace Owens fan in United States is more male, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Halsey, Oregon.

Top regions in United States

Top regions ranked by reach for Candace Owens in United States
RegionReachAffinity
California1,627,3000.99×
Texas1,352,3491.06×
Florida1,065,3631.06×
New York981,5491.18×
Illinois544,6491.1×
Pennsylvania542,4611.08×
Georgia539,2281.18×
Ohio535,5631.17×
North Carolina510,5221.14×
New Jersey463,9361.22×
Michigan432,4401.11×
Tennessee399,9841.34×
Virginia381,8211.05×
Arizona314,4861.03×
Indiana290,1411.07×
Washington287,2540.96×
Maryland278,9621.09×
Massachusetts276,7270.94×
Missouri255,1781.06×
South Carolina250,9201.12×
Alabama246,3171.18×
Louisiana227,9421.19×
Colorado223,3330.95×
Wisconsin213,9670.95×
Minnesota209,9650.98×
Kentucky190,3021.02×
Oklahoma170,7201.03×
Connecticut164,7871.1×
Oregon157,4470.92×
Utah139,7981.05×
Mississippi130,6181.06×
Nevada130,3480.9×
Arkansas122,9101×
Kansas119,6951.02×
Iowa112,8020.92×
Idaho82,9811.11×
Nebraska72,8840.98×
West Virginia59,3550.86×
New Mexico56,9400.76×
Hawaii50,4820.79×
New Hampshire50,0750.85×
Washington, District of Columbia48,2971.08×
Maine41,3670.78×
Rhode Island40,4510.85×
Montana37,4400.91×
Delaware36,5620.89×
South Dakota27,0050.78×
North Dakota25,7010.84×
Alaska24,2820.76×
Wyoming18,6890.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Candace Owens audience
BrandAffinityCategory
Halsey, Oregon11.18×Travel & Leisure
Urban Outfitters2.02×Shopping
Israel1.88×Travel & Leisure
Grammarly3.96×Business & Career
Grinch2.8×Movies & TV
Home staging3.13×Home & Garden
Jaws2.92×Movies & TV
Jesse Plemons1.73×Movies & TV
Nebraska Cornhuskers football1.68×Sports
Captain America (1990 film)2.06×Movies & TV
INQUIRER.net5.54×News
Vocal harmony1.92×Music & Radio
Maracaibo4.84×Travel & Leisure
Jeep Wagoneer2.39×Cars & Mobility
Enfamil2.61×Kids & Family
Glossier1.97×Beauty & Wellness
Wok2.3×Food & Beverages
Elsword5.61×Games
Goop1.73×Internet & Social Media
University at Albany, SUNY7.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Candace Owens audience
TraitClusterScore
PatriotismCONSERVATISM2.02
IndividualismJOY1.49
SpiritualityBALANCE1.18
Risk AppetiteTHRILL1.17
Need for SecurityCONSERVATISM1.17
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Candace Owens
CountryShare
United States67.3%
United Kingdom5.3%
Canada5.2%

See Candace Owens audiences in other countries

More Author audiences in United States

Frequently asked questions

How many fans does Candace Owens have in United States?

Candace Owens has an estimated audience of 14,896,302 people in United States, concentrated in California and Texas.

What is the gender split and age of Candace Owens fans?

41.5% of Candace Owens fans are female, 58.5% are male, with an average age of 45.7 years.

Which brands do Candace Owens fans like most?

Candace Owens fans show strongest brand affinity for Halsey, Oregon (11.18×), Urban Outfitters (2.02×), and Israel (1.88×) over the country average.

Where do Candace Owens fans live in United States?

Candace Owens fans in United States are most concentrated in California (reach 1,627,300), Texas (reach 1,352,349), and Florida (reach 1,065,363). These three regions account for the largest share of the active audience.

What other brands do Candace Owens fans also like?

Beyond Candace Owens itself, the audience over-indexes on Urban Outfitters (2.02×), Israel (1.88×), Grammarly (3.96×), and Grinch (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Candace Owens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.