American Airlines Audience in United States

American Airlines logo

American Airlines has an estimated audience of 64,340,193 people in United States. 52.4% are female, 47.6% are male, average age 44.2. Top regions: Texas, Florida, California. Top brand affinities: 7-Eleven, United Airlines, CNN, WWE Hall of Fame, Beauty pageant.

The average American Airlines fan in United States is 44.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include 7-Eleven, United Airlines, CNN, with strongest over-indexing on 7-Eleven (2.59× the country average). Demographically, the American Airlines audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of American Airlines fans

Demographic split for American Airlines audience in United States
MetricValue
Female52.4%
Male47.6%
Average age44.2
Estimated audience size64,340,193

Audience persona

The typical American Airlines fan in United States is balanced, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for 7-Eleven.

Top regions in United States

Top regions ranked by reach for American Airlines in United States
RegionReachAffinity
Texas8,126,8601.47×
Florida7,462,1151.71×
California6,425,3600.91×
North Carolina3,796,6151.96×
New York3,590,9591×
Pennsylvania3,097,3761.43×
Arizona2,774,6822.11×
Illinois2,724,0611.27×
Virginia1,794,7071.15×
Ohio1,672,2390.84×
New Jersey1,480,9110.91×
South Carolina1,459,8101.51×
Tennessee1,421,2101.1×
Georgia1,268,0030.64×
Massachusetts1,266,3251×
Michigan1,086,2360.65×
Indiana1,056,5830.9×
Maryland1,026,0550.93×
Missouri1,023,2660.99×
Oklahoma858,2501.2×
Louisiana841,1861.01×
Colorado834,0180.82×
Wisconsin830,2280.86×
Washington821,2490.64×
Alabama801,5680.89×
Kentucky678,5850.84×
Nevada647,2961.04×
Connecticut616,8130.96×
Arkansas588,2781.11×
Iowa529,4131×
Oregon497,1620.67×
Minnesota493,7300.54×
Kansas483,3420.95×
Mississippi409,4430.77×
New Mexico378,2541.17×
Utah364,0300.63×
Washington, District of Columbia314,5131.63×
Hawaii310,2761.12×
Nebraska279,7020.87×
Delaware266,7141.5×
Maine231,4081×
New Hampshire231,1880.91×
Idaho213,0460.66×
Rhode Island200,2980.98×
West Virginia146,4660.49×
Alaska120,6940.88×
Montana115,4840.65×
Vermont108,1840.96×
South Dakota104,9870.71×
North Dakota77,9210.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Airlines audience
BrandAffinityCategory
7-Eleven2.59×Shopping
United Airlines2.33×Travel & Leisure
CNN1.53×Movies & TV
WWE Hall of Fame3.4×Sports
Beauty pageant3.05×Beauty & Wellness
Old age2.28×Politics & Society
Medicare (United States)2.61×Health
Libertarianism2.32×Politics & Society
Retirement2.3×Business & Career
CBS News2.09×Movies & TV
United States Senate2.06×Politics & Society
Gateway Pundit2.86×News
Hispanic culture1.96×Politics & Society
The Gilded Age1.7×Movies & TV
Opinion poll2.97×News
Cooper Flagg2.25×Sports
Queens1.91×Travel & Leisure
The Washington Post2.29×News
Louisiana1.6×Travel & Leisure
Dallas Mavericks2.42×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Airlines audience
TraitClusterScore
IndulgenceJOY1.42
TravellingTHRILL1.39
PatriotismCONSERVATISM1.28
Family OrientationCONSERVATISM1.26
Career OrientationPOWER1.2
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for American Airlines
CountryShare
United States74.2%
Brazil2.0%
United Kingdom1.9%

See American Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does American Airlines have in United States?

American Airlines has an estimated audience of 64,340,193 people in United States, concentrated in Texas and Florida.

What is the gender split and age of American Airlines fans?

52.4% of American Airlines fans are female, 47.6% are male, with an average age of 44.2 years.

Which brands do American Airlines fans like most?

American Airlines fans show strongest brand affinity for 7-Eleven (2.59×), United Airlines (2.33×), and CNN (1.53×) over the country average.

Where do American Airlines fans live in United States?

American Airlines fans in United States are most concentrated in Texas (reach 8,126,860), Florida (reach 7,462,115), and California (reach 6,425,360). These three regions account for the largest share of the active audience.

What other brands do American Airlines fans also like?

Beyond American Airlines itself, the audience over-indexes on United Airlines (2.33×), CNN (1.53×), WWE Hall of Fame (3.4×), and Beauty pageant (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.