Alaska Airlines Audience in United States

Demographics of Alaska Airlines fans

Audience persona

The typical Alaska Airlines fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for JetBlue.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Alaska Airlines audiences in other countries

• Alaska Airlines — Germany
• Alaska Airlines — United Kingdom
• Alaska Airlines — France
• Alaska Airlines — Italy
• Alaska Airlines — Spain
• Alaska Airlines — Brazil
• Alaska Airlines — Japan
• Alaska Airlines — South Korea
• Alaska Airlines — India

More Airline audiences in United States

• American Airlines (64,340,193)
• United Airlines (37,157,867)
• southwest airlines (32,217,975)
• JetBlue (19,885,639)
• Frontier Airlines (13,790,040)

Frequently asked questions

How many fans does Alaska Airlines have in United States?

Alaska Airlines has an estimated audience of 17,342,634 people in United States, concentrated in California and Washington.

What is the gender split and age of Alaska Airlines fans?

55.6% of Alaska Airlines fans are female, 44.4% are male, with an average age of 44.9 years.

Which brands do Alaska Airlines fans like most?

Alaska Airlines fans show strongest brand affinity for JetBlue (9.12×), United Airlines (5.69×), and All Nippon Airways (18.51×) over the country average.

Where do Alaska Airlines fans live in United States?

Alaska Airlines fans in United States are most concentrated in California (reach 2,935,302), Washington (reach 2,087,798), and Oregon (reach 794,442). These three regions account for the largest share of the active audience.

What other brands do Alaska Airlines fans also like?

Beyond Alaska Airlines itself, the audience over-indexes on United Airlines (5.69×), All Nippon Airways (18.51×), American Airlines (3.53×), and Airbnb (3.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alaska Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.