Rascasse Audience Intelligence

Alaska Airlines Target Market in United States

A data profile of the people who buy, follow and care about Alaska Airlines in United States — modelled from more than twelve digital signal sources. Alaska Airlines has an estimated audience of 17,468,511 people in United States.

#5among Airline in United States#192among Brand in United States#171in Travel & Leisure

The average Alaska Airlines fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Washington, Oregon.

Top brand affinities include JetBlue, United Airlines, All Nippon Airways, with strongest over-indexing on JetBlue (9.12× the country average).

Demographically, the Alaska Airlines audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alaska Airlines fan in United States is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for JetBlue.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alaska Airlines profile in United States.

Audience size
17.5M
in United States
Gender
55.6%♀
44.4% male
Age
44.9
average years
Country rank
#1942
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alaska Airlines

55.6% are female, 44.4% are male, average age 44.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Alaska Airlines audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.9
Estimated audience size17,468,511
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Alaska Airlines audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

83.9%

of the worldwide Alaska Airlines audience comes from United States.

Worldwide audience distribution share by country for Alaska Airlines
CountryShare
United States83.9%
India2.2%
China2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alaska Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Alaska Airlines customers by region in United States
#RegionReachAffinity×
01Alaska~500K18.82×
02Washington~2M5.47×
03Hawaii~300K4.52×
04Oregon~800K3.99×
05Idaho~200K2.84×
06Montana~100K2.25×
07California~2.5M1.42×
08Nevada~200K1.13×
09Wyoming~20K0.83×
10Arizona~300K0.81×
11Utah~90K0.60×
12Washington, District of Columbia~30K0.49×
13New Mexico~40K0.45×
14Colorado~100K0.43×
15Nebraska~30K0.30×
16Missouri~80K0.29×
17Kansas~40K0.29×
18Texas~400K0.28×
19Florida~300K0.27×
20Maryland~80K0.26×
21New Hampshire~20K0.26×
22Massachusetts~90K0.25×
23New York~200K0.24×
24Illinois~100K0.24×
25Virginia~100K0.24×
26Minnesota~60K0.24×
27Oklahoma~50K0.24×
28New Jersey~100K0.23×
29Wisconsin~60K0.23×
30Maine~10K0.21×
31Tennessee~70K0.20×
32Louisiana~40K0.19×
33Georgia~100K0.18×
34Ohio~90K0.18×
35South Dakota~7K0.18×
36Indiana~60K0.17×
37Connecticut~30K0.17×
38Rhode Island~9K0.17×
39Delaware~8K0.17×
40North Dakota~6K0.17×
41Pennsylvania~90K0.16×
42Iowa~20K0.16×
43North Carolina~80K0.15×
44South Carolina~40K0.15×
45Michigan~60K0.13×
46Arkansas~20K0.13×
47Alabama~30K0.12×
48Kentucky~30K0.12×
49West Virginia~10K0.12×
50Mississippi~20K0.11×
Fig. 06

Affinity by region

Affinity by region — Alaska Airlines, United States
0.11×1.00×18.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alaska Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alaska Airlines audience
#·InterestCategoryAffinity×
01China AirlinesTravel & Leisure23.28×
02Asiana AirlinesTravel & Leisure21.11×
03EVA AirTravel & Leisure20.73×
04All Nippon AirwaysTravel & Leisure18.51×
05MakeMyTripTravel & Leisure18.28×
06SeychellesTravel & Leisure17.34×
07Korean AirTravel & Leisure16.74×
08Cathay PacificTravel & Leisure13.79×
09Air FranceTravel & Leisure11.02×
10JetBlueTravel & Leisure9.12×
11Air CanadaTravel & Leisure8.67×
12BaccaratGames8.65×
13British AirwaysTravel & Leisure8.49×
14Flight trainingBusiness & Career8.13×
15Times SquareTravel & Leisure6.42×
16ImdbMovies & TV6.38×
17United AirlinesTravel & Leisure5.69×
18American AirlinesTravel & Leisure3.53×
19AirbnbTravel & Leisure3.39×
20FIFA World Cup 2026Sports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alaska Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alaska Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.54×
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alaska Airlines audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Community OrientationOPEN0.62×
SpiritualityBALANCE0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alaska Airlines's target market in United States?

Alaska Airlines's target market in United States covers an estimated 17,468,511 people, concentrated in California and Washington.

02

What is the gender split and age of Alaska Airlines customers?

55.6% of the Alaska Airlines audience are female, 44.4% are male, with an average age of 44.9 years.

03

Which brands do Alaska Airlines fans like most?

Alaska Airlines fans show strongest brand affinity for JetBlue (9.12×), United Airlines (5.69×), and All Nippon Airways (18.51×) over the country average.

04

Where do Alaska Airlines fans live in United States?

Alaska Airlines fans in United States are most concentrated in California (reach ~2.5M), Washington (reach ~2M), and Oregon (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Alaska Airlines fans also like?

Beyond Alaska Airlines itself, the audience over-indexes on United Airlines (5.69×), All Nippon Airways (18.51×), American Airlines (3.53×), and Airbnb (3.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Alaska Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alaska Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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