southwest airlines Audience in United States

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southwest airlines has an estimated audience of 32,217,974 people in United States. 63.8% are female, 36.2% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Spirit Airlines, Frontier Airlines, American Airlines, United Airlines, Texas Roadhouse.

The average southwest airlines fan in United States is 43.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Spirit Airlines, Frontier Airlines, American Airlines, with strongest over-indexing on Spirit Airlines (9.45× the country average). Demographically, the southwest airlines audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of southwest airlines fans

Demographic split for southwest airlines audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.8
Estimated audience size32,217,974

Audience persona

The typical southwest airlines fan in United States is more female, around 43.8 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Top regions in United States

Top regions ranked by reach for southwest airlines in United States
RegionReachAffinity
Texas5,051,3921.82×
California3,541,4921×
Florida2,768,5541.27×
Arizona1,800,1002.74×
Illinois1,549,7131.44×
Colorado1,012,8961.99×
Missouri979,0081.89×
Ohio892,6110.9×
Georgia891,6900.9×
New York880,6990.49×
Nevada819,3592.63×
Tennessee764,7611.18×
Indiana688,6161.17×
Maryland627,4121.13×
Pennsylvania605,4390.56×
North Carolina539,2060.56×
Wisconsin535,3421.1×
Oklahoma509,6231.42×
Louisiana484,4331.17×
New Mexico435,8992.7×
Washington432,0730.67×
Virginia417,4230.53×
Michigan411,1060.49×
Kansas371,1451.46×
Alabama347,0340.77×
Oregon323,0150.87×
Massachusetts306,3990.48×
Hawaii303,4912.19×
Kentucky289,4530.72×
South Carolina276,8720.57×
Nebraska267,1041.65×
Minnesota262,2260.57×
Utah253,4560.88×
Mississippi237,6510.9×
Arkansas226,3560.85×
Connecticut209,6000.65×
Idaho208,9291.29×
New Jersey185,7580.23×
Iowa180,3560.68×
New Hampshire117,0580.92×
Rhode Island101,9830.99×
Maine66,4310.58×
Washington, District of Columbia65,9160.68×
Delaware59,5270.67×
Montana56,9520.64×
West Virginia50,5720.34×
Wyoming32,6760.68×
Vermont21,3220.38×
South Dakota18,4800.25×
Alaska14,0190.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for southwest airlines audience
BrandAffinityCategory
Spirit Airlines9.45×Travel & Leisure
Frontier Airlines6.91×Travel & Leisure
American Airlines2.25×Travel & Leisure
United Airlines2.53×Travel & Leisure
Texas Roadhouse1.61×Food & Beverages
Bank of America1.59×Business & Career
Airbnb1.52×Travel & Leisure
Orlando International Airport7.08×Travel & Leisure
JetBlue2.75×Travel & Leisure
Alaska Airlines2.89×Travel & Leisure
Day1.71×Business & Career
Hostelling International3.34×Travel & Leisure
Week1.68×Business & Career
Panda Express1.67×Food & Beverages
Airline2.09×Travel & Leisure
Asphalt5.16×Cars & Mobility
Airport2.03×Travel & Leisure
Delta Air Lines4.06×Travel & Leisure
Chase (bank)1.53×Business & Career
Nordstrom rack1.5×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by southwest airlines audience
TraitClusterScore
TravellingTHRILL1.53
Quality AwarenessPREMIUM1.27
Community OrientationOPEN1.2
ExtroversionTHRILL1.13
IndulgenceJOY1.11
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for southwest airlines
CountryShare
United States91.8%
Puerto Rico1.2%
China0.6%

See southwest airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does southwest airlines have in United States?

southwest airlines has an estimated audience of 32,217,974 people in United States, concentrated in Texas and California.

What is the gender split and age of southwest airlines fans?

63.8% of southwest airlines fans are female, 36.2% are male, with an average age of 43.8 years.

Which brands do southwest airlines fans like most?

southwest airlines fans show strongest brand affinity for Spirit Airlines (9.45×), Frontier Airlines (6.91×), and American Airlines (2.25×) over the country average.

Where do southwest airlines fans live in United States?

southwest airlines fans in United States are most concentrated in Texas (reach 5,051,392), California (reach 3,541,492), and Florida (reach 2,768,554). These three regions account for the largest share of the active audience.

What other brands do southwest airlines fans also like?

Beyond southwest airlines itself, the audience over-indexes on Frontier Airlines (6.91×), American Airlines (2.25×), United Airlines (2.53×), and Texas Roadhouse (1.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for southwest airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.