Spirit Airlines Audience in United States

Spirit Airlines logo

Spirit Airlines has an estimated audience of 13,505,293 people in United States. 55.9% are female, 44.1% are male, average age 45.1. Top regions: Florida, Texas, California. Top brand affinities: Frontier Airlines, southwest airlines, Allegiant Air, American Airlines, United Airlines.

The average Spirit Airlines fan in United States is 45.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Frontier Airlines, southwest airlines, Allegiant Air, with strongest over-indexing on Frontier Airlines (15.8× the country average). Demographically, the Spirit Airlines audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Spirit Airlines fans

Demographic split for Spirit Airlines audience in United States
MetricValue
Female55.9%
Male44.1%
Average age45.1
Estimated audience size13,505,293

Audience persona

The typical Spirit Airlines fan in United States is more female, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Frontier Airlines.

Top regions in United States

Top regions ranked by reach for Spirit Airlines in United States
RegionReachAffinity
Florida2,822,9073.09×
Texas1,686,5341.45×
California1,410,0000.95×
Michigan771,4622.18×
New York760,0671.01×
New Jersey733,8472.14×
Georgia691,3061.66×
Pennsylvania671,8291.48×
Illinois580,2131.29×
Ohio526,6201.27×
North Carolina450,7731.11×
Nevada439,3593.36×
South Carolina370,7951.82×
Maryland342,0801.47×
Massachusetts328,0461.23×
Louisiana317,8141.82×
Indiana301,7121.22×
Virginia298,4450.91×
Tennessee296,4121.09×
Arizona190,3500.69×
Missouri181,8180.84×
Wisconsin171,5290.84×
Alabama158,9710.84×
Kentucky158,4010.94×
Washington139,7150.52×
Connecticut125,8800.93×
Minnesota114,0540.59×
Mississippi110,7341×
Oregon95,7280.62×
Colorado95,6090.45×
Utah93,5870.77×
Kansas82,8330.78×
Oklahoma71,2260.47×
Arkansas57,3710.52×
New Hampshire55,9391.05×
New Mexico48,8310.72×
West Virginia48,2080.77×
Idaho45,3920.67×
Delaware40,5361.09×
Iowa40,1950.36×
Washington, District of Columbia38,8260.96×
Rhode Island32,7450.76×
Maine31,5950.65×
Hawaii23,8630.41×
Nebraska22,0380.33×
Vermont11,8200.5×
Montana10,6950.29×
Alaska8,2140.28×
North Dakota7,6120.27×
South Dakota7,4650.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spirit Airlines audience
BrandAffinityCategory
Frontier Airlines15.8×Travel & Leisure
southwest airlines7.96×Travel & Leisure
Allegiant Air14×Travel & Leisure
American Airlines3.6×Travel & Leisure
United Airlines4.64×Travel & Leisure
CheapOair11.93×Travel & Leisure
Alaska Airlines6.42×Travel & Leisure
JetBlue5.93×Travel & Leisure
Orlando International Airport14.37×Travel & Leisure
Hawaiian Airlines9.73×Travel & Leisure
Delta Air Lines7.04×Travel & Leisure
Momondo20.52×Travel & Leisure
Canadian dollar22.67×Business & Career
Motel 68.22×Travel & Leisure
Aircraft carrier13.36×Cars & Mobility
Airbnb1.9×Travel & Leisure
Sun Country Airlines14.38×Travel & Leisure
Hartsfield–Jackson Atlanta International Airport8.69×Travel & Leisure
Asphalt6.9×Cars & Mobility
Red Roof Inn10.74×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spirit Airlines audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Risk AppetiteTHRILL2.35
TravellingTHRILL2.16
Quality AwarenessPREMIUM1.99
Career OrientationPOWER1.63
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Spirit Airlines
CountryShare
United States76.2%
India3.5%
Puerto Rico2.5%

See Spirit Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Spirit Airlines have in United States?

Spirit Airlines has an estimated audience of 13,505,293 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Spirit Airlines fans?

55.9% of Spirit Airlines fans are female, 44.1% are male, with an average age of 45.1 years.

Which brands do Spirit Airlines fans like most?

Spirit Airlines fans show strongest brand affinity for Frontier Airlines (15.8×), southwest airlines (7.96×), and Allegiant Air (14×) over the country average.

Where do Spirit Airlines fans live in United States?

Spirit Airlines fans in United States are most concentrated in Florida (reach 2,822,907), Texas (reach 1,686,534), and California (reach 1,410,000). These three regions account for the largest share of the active audience.

What other brands do Spirit Airlines fans also like?

Beyond Spirit Airlines itself, the audience over-indexes on southwest airlines (7.96×), Allegiant Air (14×), American Airlines (3.6×), and United Airlines (4.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spirit Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.