Rascasse Audience Intelligence

Frontier Airlines Target Market in United States

A data profile of the people who buy, follow and care about Frontier Airlines in United States — modelled from more than twelve digital signal sources. Frontier Airlines has an estimated audience of 14,652,197 people in United States.

#6among Airline in United States#224among Brand in United States#211in Travel & Leisure

The average Frontier Airlines fan in United States is 44.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Spirit Airlines, JetBlue, southwest airlines, with strongest over-indexing on Spirit Airlines (14.68× the country average).

Demographically, the Frontier Airlines audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Frontier Airlines fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frontier Airlines profile in United States.

Audience size
14.7M
in United States
Gender
58.1%♀
41.9% male
Age
44.0
average years
Country rank
#2383
Brand in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Frontier Airlines

58.1% are female, 41.9% are male, average age 44.0.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Frontier Airlines audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.0
Estimated audience size14,652,197
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Frontier Airlines audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

81.6%

of the worldwide Frontier Airlines audience comes from United States.

Worldwide audience distribution share by country for Frontier Airlines
CountryShare
United States81.6%
India4.6%
Puerto Rico3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frontier Airlines audience in United States is strongest.

Fig. 05

Top regions by affinity

Frontier Airlines customers by region in United States
#RegionReachAffinity×
01Colorado~800K3.56×
02Nevada~400K2.98×
03Florida~2.5M2.46×
04Ohio~900K2.16×
05Georgia~900K2.11×
06Arizona~600K1.96×
07Delaware~70K1.88×
08Pennsylvania~700K1.56×
09New Jersey~500K1.41×
10Wyoming~30K1.24×
11Texas~1.5M1.23×
12North Carolina~500K1.22×
13Illinois~500K1.15×
14Maryland~300K1.11×
15Utah~100K1.11×
16Michigan~400K1.09×
17Missouri~200K0.99×
18New York~700K0.94×
19Kentucky~200K0.91×
20Indiana~200K0.90×
21Wisconsin~200K0.87×
22South Carolina~200K0.85×
23Washington, District of Columbia~40K0.85×
24Connecticut~100K0.83×
25California~1M0.82×
26Iowa~90K0.82×
27Nebraska~60K0.82×
28South Dakota~30K0.80×
29Oklahoma~100K0.77×
30North Dakota~20K0.73×
31Maine~40K0.72×
32Minnesota~100K0.71×
33Tennessee~200K0.70×
34Arkansas~80K0.67×
35Virginia~200K0.66×
36Alabama~100K0.62×
37Louisiana~100K0.62×
38Oregon~100K0.61×
39Washington~200K0.57×
40Massachusetts~200K0.56×
41Vermont~10K0.56×
42Idaho~40K0.53×
43Montana~20K0.52×
44Kansas~50K0.50×
45Mississippi~50K0.46×
46Rhode Island~20K0.46×
47New Mexico~30K0.44×
48West Virginia~30K0.42×
49New Hampshire~20K0.42×
50Hawaii~20K0.28×
Fig. 06

Affinity by region

Affinity by region — Frontier Airlines, United States
0.28×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frontier Airlines audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frontier Airlines audience
#·InterestCategoryAffinity×
01Philadelphia International AirportTravel & Leisure16.89×
02Spirit AirlinesTravel & Leisure14.68×
03Orlando International AirportTravel & Leisure13.15×
04IndigoHome & Garden12.70×
05Allegiant AirTravel & Leisure8.52×
06JetBlueTravel & Leisure7.31×
07Hartsfield–Jackson Atlanta International AirportTravel & Leisure7.00×
08AsphaltCars & Mobility6.03×
09CheapOairTravel & Leisure5.96×
10southwest airlinesTravel & Leisure5.16×
11Delta Air LinesTravel & Leisure4.96×
12Hawaiian AirlinesTravel & Leisure4.64×
13Alaska AirlinesTravel & Leisure4.39×
14United AirlinesTravel & Leisure3.61×
15American AirlinesTravel & Leisure3.60×
16ImdbMovies & TV3.21×
17AirportTravel & Leisure2.68×
18AirlineTravel & Leisure2.32×
19AirbnbTravel & Leisure1.88×
20FIFA World Cup 2026Sports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frontier Airlines audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frontier Airlines audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.77×
Luxury OrientationPREMIUM1.25×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frontier Airlines audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.86×
SustainabilityBALANCE0.91×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Frontier Airlines's target market in United States?

Frontier Airlines's target market in United States covers an estimated 14,652,197 people, concentrated in Florida and Texas.

02

What is the gender split and age of Frontier Airlines customers?

58.1% of the Frontier Airlines audience are female, 41.9% are male, with an average age of 44.0 years.

03

Which brands do Frontier Airlines fans like most?

Frontier Airlines fans show strongest brand affinity for Spirit Airlines (14.68×), JetBlue (7.31×), and southwest airlines (5.16×) over the country average.

04

Where do Frontier Airlines fans live in United States?

Frontier Airlines fans in United States are most concentrated in Florida (reach ~2.5M), Texas (reach ~1.5M), and California (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Frontier Airlines fans also like?

Beyond Frontier Airlines itself, the audience over-indexes on JetBlue (7.31×), southwest airlines (5.16×), American Airlines (3.6×), and Allegiant Air (8.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Airline audiences in United States

See Frontier Airlines audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Frontier Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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