Frontier Airlines Audience in United States

Frontier Airlines logo

Frontier Airlines has an estimated audience of 13,790,040 people in United States. 58.1% are female, 41.9% are male, average age 44.0. Top regions: Florida, Texas, California. Top brand affinities: Spirit Airlines, JetBlue, southwest airlines, American Airlines, Orlando International Airport.

The average Frontier Airlines fan in United States is 44.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Spirit Airlines, JetBlue, southwest airlines, with strongest over-indexing on Spirit Airlines (14.68× the country average). Demographically, the Frontier Airlines audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of Frontier Airlines fans

Demographic split for Frontier Airlines audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.0
Estimated audience size13,790,040

Audience persona

The typical Frontier Airlines fan in United States is more female, around 44.0 years old, with strong Travelling tendencies and a notable affinity for Spirit Airlines.

Top regions in United States

Top regions ranked by reach for Frontier Airlines in United States
RegionReachAffinity
Florida2,257,7642.42×
Texas1,410,2671.19×
California1,274,7430.84×
Ohio929,9802.19×
Colorado824,6833.79×
Georgia824,5141.94×
New York774,2651×
Pennsylvania756,2871.63×
Arizona583,3432.07×
Illinois543,2201.18×
North Carolina526,8521.27×
New Jersey502,6011.43×
Nevada369,8992.77×
Michigan367,4841.02×
Indiana219,7000.87×
Maryland218,6570.92×
Missouri209,8570.94×
Virginia200,4710.6×
Wisconsin187,7760.91×
Tennessee186,4150.67×
South Carolina172,1580.83×
Massachusetts169,0370.62×
Kentucky161,3910.93×
Washington156,2580.56×
Minnesota146,5350.74×
Utah136,1691.1×
Connecticut119,3760.86×
Alabama116,2980.6×
Oklahoma108,3710.71×
Oregon105,1160.66×
Iowa97,8740.86×
Louisiana95,7980.54×
Arkansas76,1170.67×
Delaware68,9661.81×
Nebraska57,7140.83×
Kansas50,1050.46×
Mississippi46,2220.41×
Maine40,5440.82×
Washington, District of Columbia32,3190.78×
New Mexico30,0930.44×
Idaho29,2210.42×
South Dakota25,4010.8×
Wyoming24,3611.19×
West Virginia23,8660.37×
New Hampshire23,3890.43×
Montana21,5710.56×
North Dakota20,8980.74×
Rhode Island20,6280.47×
Hawaii16,0100.27×
Vermont14,0670.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Frontier Airlines audience
BrandAffinityCategory
Spirit Airlines14.68×Travel & Leisure
JetBlue7.31×Travel & Leisure
southwest airlines5.16×Travel & Leisure
American Airlines3.6×Travel & Leisure
Orlando International Airport13.15×Travel & Leisure
United Airlines3.61×Travel & Leisure
Allegiant Air8.52×Travel & Leisure
Alaska Airlines4.39×Travel & Leisure
Indigo12.7×Home & Garden
Philadelphia International Airport16.89×Travel & Leisure
Airbnb1.88×Travel & Leisure
CheapOair5.96×Travel & Leisure
Airport2.68×Travel & Leisure
Asphalt6.03×Cars & Mobility
Delta Air Lines4.96×Travel & Leisure
Airline2.32×Travel & Leisure
Hawaiian Airlines4.64×Travel & Leisure
Yahoo!ショッピング1.67×
Hartsfield–Jackson Atlanta International Airport7×Travel & Leisure
Chase1.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Frontier Airlines audience
TraitClusterScore
TravellingTHRILL1.71
Quality AwarenessPREMIUM1.67
IndulgenceJOY1.43
Career OrientationPOWER1.23
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Frontier Airlines
CountryShare
United States81.2%
India4.9%
Puerto Rico3.6%

See Frontier Airlines audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does Frontier Airlines have in United States?

Frontier Airlines has an estimated audience of 13,790,040 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Frontier Airlines fans?

58.1% of Frontier Airlines fans are female, 41.9% are male, with an average age of 44.0 years.

Which brands do Frontier Airlines fans like most?

Frontier Airlines fans show strongest brand affinity for Spirit Airlines (14.68×), JetBlue (7.31×), and southwest airlines (5.16×) over the country average.

Where do Frontier Airlines fans live in United States?

Frontier Airlines fans in United States are most concentrated in Florida (reach 2,257,764), Texas (reach 1,410,267), and California (reach 1,274,743). These three regions account for the largest share of the active audience.

What other brands do Frontier Airlines fans also like?

Beyond Frontier Airlines itself, the audience over-indexes on JetBlue (7.31×), southwest airlines (5.16×), American Airlines (3.6×), and Orlando International Airport (13.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Frontier Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.