Rascasse Audience Intelligence

Chase Target Market in United States

A data profile of the people who buy, follow and care about Chase in United States — modelled from more than twelve digital signal sources. Chase has an estimated audience of 40,846,073 people in United States.

#3among Bank in United States#58among Brand in United States#83in Business & Career

The average Chase fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Citibank, Bank of America, Wells Fargo, with strongest over-indexing on Citibank (5.99× the country average).

Demographically, the Chase audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chase fan in United States is balanced, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chase profile in United States.

Audience size
40.8M
in United States
Gender
50.9%♀
49.1% male
Age
42.8
average years
Country rank
#555
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chase

50.9% are female, 49.1% are male, average age 42.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Chase audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.8
Estimated audience size40,846,073
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Chase audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Chase audience comes from United States.

Worldwide audience distribution share by country for Chase
CountryShare
United States84.5%
China3.5%
United Kingdom1.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chase audience in United States is strongest.

Fig. 05

Top regions by affinity

Chase customers by region in United States
#RegionReachAffinity×
01New York~5.5M2.28×
02Arizona~2M2.25×
03Illinois~3M2.21×
04California~9.5M2.08×
05New Jersey~2M1.76×
06Florida~5M1.75×
07Nevada~600K1.57×
08Texas~5.5M1.54×
09Louisiana~800K1.52×
10Colorado~1M1.49×
11Indiana~1M1.32×
12Michigan~1.5M1.25×
13Oregon~600K1.22×
14Connecticut~500K1.21×
15Washington~1M1.18×
16Ohio~1.5M1.17×
17Georgia~1.5M1.04×
18Wisconsin~600K1.01×
19West Virginia~200K0.95×
20Utah~300K0.88×
21Kentucky~500K0.86×
22Idaho~200K0.86×
23Washington, District of Columbia~100K0.85×
24Massachusetts~700K0.84×
25Oklahoma~400K0.84×
26Maryland~600K0.82×
27Rhode Island~100K0.80×
28New Hampshire~100K0.78×
29New Mexico~200K0.76×
30Pennsylvania~1M0.75×
31Hawaii~100K0.74×
32Virginia~700K0.73×
33Delaware~80K0.73×
34Tennessee~600K0.71×
35Wyoming~40K0.71×
36Missouri~500K0.69×
37South Carolina~400K0.68×
38Alabama~400K0.68×
39Vermont~50K0.68×
40North Carolina~800K0.67×
41Maine~100K0.66×
42Nebraska~100K0.62×
43Minnesota~400K0.61×
44Kansas~200K0.60×
45Arkansas~200K0.59×
46Montana~70K0.59×
47Mississippi~200K0.58×
48Iowa~200K0.56×
49South Dakota~50K0.50×
50North Dakota~40K0.49×
Fig. 06

Affinity by region

Affinity by region — Chase, United States
0.49×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chase audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chase audience
#·InterestCategoryAffinity×
01British AirwaysTravel & Leisure8.44×
02RonaldinhoSports8.44×
03BodrumTravel & Leisure8.44×
04CitibankBusiness & Career5.99×
05Peter ThielBusiness & Career3.57×
06Bank of AmericaBusiness & Career3.04×
07JetBlueTravel & Leisure2.71×
08Wells FargoBusiness & Career2.65×
09American ExpressBusiness & Career2.61×
10Retirement planningBusiness & Career2.61×
11Capital OneBusiness & Career2.60×
12Alaska AirlinesTravel & Leisure2.40×
13Career developmentBusiness & Career2.08×
14Real propertyHome & Garden2.07×
15ExpediaTravel & Leisure1.86×
16BankingBusiness & Career1.73×
17United Parcel ServiceBusiness & Career1.72×
18Google FlightsTravel & Leisure1.67×
19Indeed.comBusiness & Career1.63×
20T-MobileTechnology & Electronics1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chase audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chase audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.75×
Need for SecurityCONSERVATISM1.40×
Convenience OrientationPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chase audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
CreativityOPEN0.85×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chase's target market in United States?

Chase's target market in United States covers an estimated 40,846,073 people, concentrated in California and Texas.

02

What is the gender split and age of Chase customers?

50.9% of the Chase audience are female, 49.1% are male, with an average age of 42.8 years.

03

Which brands do Chase fans like most?

Chase fans show strongest brand affinity for Citibank (5.99×), Bank of America (3.04×), and Wells Fargo (2.65×) over the country average.

04

Where do Chase fans live in United States?

Chase fans in United States are most concentrated in California (reach ~9.5M), Texas (reach ~5.5M), and New York (reach ~5.5M). These three regions account for the largest share of the active audience.

05

What other brands do Chase fans also like?

Beyond Chase itself, the audience over-indexes on Bank of America (3.04×), Wells Fargo (2.65×), Capital One (2.6×), and British Airways (8.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Chase audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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