Chase Audience in United States

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Chase has an estimated audience of 41,959,297 people in United States. 50.9% are female, 49.1% are male, average age 42.8. Top regions: California, Texas, New York. Top brand affinities: Electrolyte, Elsword, Israel, Kendra Scott, Historic site.

The average Chase fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Electrolyte, Elsword, Israel, with strongest over-indexing on Electrolyte (6.5× the country average). Demographically, the Chase audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Chase fans

Demographic split for Chase audience in United States
MetricValue
Female50.9%
Male49.1%
Average age42.8
Estimated audience size41,959,297

Audience persona

The typical Chase fan in United States is balanced, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Chase in United States
RegionReachAffinity
California9,905,0912.15×
Texas5,860,1521.62×
New York5,416,7432.31×
Florida5,072,5891.79×
Illinois3,198,1982.29×
Arizona1,954,7922.28×
New Jersey1,937,3781.82×
Ohio1,561,9791.21×
Michigan1,404,7431.28×
Georgia1,394,4311.08×
Pennsylvania1,081,1780.77×
Indiana1,033,8771.35×
Washington1,020,1121.21×
Colorado1,006,7791.52×
North Carolina868,8670.69×
Louisiana810,6911.5×
Virginia759,7250.74×
Massachusetts703,7250.85×
Wisconsin637,7171.01×
Nevada634,1511.56×
Tennessee601,0130.71×
Oregon591,4761.23×
Maryland590,9740.82×
Connecticut498,3771.18×
Missouri469,5410.69×
Kentucky452,1570.86×
South Carolina437,9130.69×
Alabama397,1440.68×
Oklahoma386,2250.83×
Minnesota371,3030.62×
Utah331,9630.88×
Arkansas199,1980.58×
Mississippi193,7120.56×
Kansas192,1890.58×
Iowa188,3010.54×
West Virginia172,8070.88×
Idaho172,7650.82×
New Mexico155,7520.74×
Hawaii129,8230.72×
Nebraska127,2430.6×
New Hampshire122,4300.74×
Washington, District of Columbia105,0200.83×
Rhode Island101,7430.76×
Maine94,0710.63×
Delaware80,1730.69×
Montana64,0750.55×
Vermont45,2560.61×
South Dakota44,4930.46×
Wyoming40,1060.64×
North Dakota39,2330.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chase audience
BrandAffinityCategory
Electrolyte6.5×Health
Elsword22.06×Games
Israel1.93×Travel & Leisure
Kendra Scott2.41×Fashion & Accessoires
Historic site3.06×Arts & Culture
Shiba Inu4.89×Pets & Animals
Staycation2.13×Home & Garden
Cam Ward1.99×Sports
The Journey (1959 film)8.44×Movies & TV
Jeep Wagoneer2.6×Cars & Mobility
Jesse Plemons1.56×Movies & TV
On the Border Mexican Grill & Cantina3.12×Food & Beverages
San Jacinto, California5.35×Travel & Leisure
Home staging2.35×Home & Garden
Nebraska Cornhuskers football1.53×Sports
Corona (band)2.42×Music & Radio
Ipsos7.88×Business & Career
Governor of Michigan2.97×Politics & Society
Pantsuit4.15×Fashion & Accessoires
Kāhala, Hawaii8.44×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chase audience
TraitClusterScore
Career OrientationPOWER1.47
Pet OwnershipJOY1.38
Luxury OrientationPREMIUM1.34
Quality AwarenessPREMIUM1.31
TravellingTHRILL1.22
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Chase
CountryShare
United States85.2%
China3.4%
United Kingdom1.1%

See Chase audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Chase have in United States?

Chase has an estimated audience of 41,959,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Chase fans?

50.9% of Chase fans are female, 49.1% are male, with an average age of 42.8 years.

Which brands do Chase fans like most?

Chase fans show strongest brand affinity for Electrolyte (6.5×), Elsword (22.06×), and Israel (1.93×) over the country average.

Where do Chase fans live in United States?

Chase fans in United States are most concentrated in California (reach 9,905,091), Texas (reach 5,860,152), and New York (reach 5,416,743). These three regions account for the largest share of the active audience.

What other brands do Chase fans also like?

Beyond Chase itself, the audience over-indexes on Elsword (22.06×), Israel (1.93×), Kendra Scott (2.41×), and Historic site (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.