Citibank Audience in United States

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Citibank has an estimated audience of 16,468,756 people in United States. 52.5% are female, 47.5% are male, average age 40.5. Top regions: California, New York, Florida. Top brand affinities: National bank, Regulatory agency, Bank of America, Charles Schwab Corporation, Capital One.

The average Citibank fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include National bank, Regulatory agency, Bank of America, with strongest over-indexing on National bank (251.43× the country average). Demographically, the Citibank audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Citibank fans

Demographic split for Citibank audience in United States
MetricValue
Female52.5%
Male47.5%
Average age40.5
Estimated audience size16,468,756

Audience persona

The typical Citibank fan in United States is balanced, around 40.5 years old, with strong Travelling tendencies and a notable affinity for National bank.

Top regions in United States

Top regions ranked by reach for Citibank in United States
RegionReachAffinity
California4,057,8602.24×
New York2,768,7263.01×
Florida1,725,4871.55×
Texas1,213,6640.86×
Illinois943,8791.72×
New Jersey653,0681.56×
Pennsylvania517,6780.93×
North Carolina477,0960.96×
Georgia473,2270.93×
Virginia439,8481.1×
Ohio402,0580.79×
Washington381,1501.15×
Michigan381,0600.88×
Arizona376,4241.12×
Maryland358,0681.26×
Massachusetts314,2260.97×
Colorado254,3350.98×
Connecticut248,5381.5×
Nevada246,8161.55×
Tennessee241,2410.73×
Indiana233,3670.78×
South Carolina217,8610.88×
Wisconsin213,9940.86×
Missouri212,3860.8×
Oregon199,4961.06×
Minnesota191,1950.81×
Alabama148,5710.65×
Louisiana146,3080.69×
Utah144,9480.98×
Kentucky142,8710.69×
Oklahoma117,7060.64×
Kansas101,0120.78×
Arkansas93,2780.69×
Iowa92,8990.68×
Idaho88,3651.07×
Mississippi78,7480.58×
New Mexico72,9380.88×
Washington, District of Columbia72,2851.46×
Hawaii63,5150.9×
Nebraska59,9730.73×
New Hampshire57,4060.88×
Montana48,6491.06×
West Virginia47,2240.62×
Delaware44,6610.98×
Maine43,1090.73×
Rhode Island43,0110.82×
Alaska28,7560.82×
Vermont25,4070.88×
South Dakota24,1430.63×
North Dakota19,6760.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Citibank audience
BrandAffinityCategory
National bank251.43×Business & Career
Regulatory agency253.9×Politics & Society
Bank of America7×Business & Career
Charles Schwab Corporation10.21×Business & Career
Capital One5.51×Business & Career
Eli Lilly36.79×Health
Investment strategy10.57×Business & Career
Chase5.99×Business & Career
Chase (bank)5.75×Business & Career
Savings bank28.67×Business & Career
Payment system10.9×Shopping
Home equity loan13.19×Business & Career
Rate of return10.85×Business & Career
Savings account8.16×Business & Career
Retail banking9.47×Business & Career
Home decorating ideas6.29×Home & Garden
Retirement planning8.57×Business & Career
Wells Fargo3.29×Business & Career
Toronto-Dominion Bank5.7×Business & Career
Money2.41×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Citibank audience
TraitClusterScore
TravellingTHRILL1.72
Quality AwarenessPREMIUM1.71
Career OrientationPOWER1.63
Family OrientationCONSERVATISM1.43
Urban LifestyleOPEN1.42
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Citibank
CountryShare
United States57.5%
India6.7%
China3.2%

See Citibank audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Citibank have in United States?

Citibank has an estimated audience of 16,468,756 people in United States, concentrated in California and New York.

What is the gender split and age of Citibank fans?

52.5% of Citibank fans are female, 47.5% are male, with an average age of 40.5 years.

Which brands do Citibank fans like most?

Citibank fans show strongest brand affinity for National bank (251.43×), Regulatory agency (253.9×), and Bank of America (7×) over the country average.

Where do Citibank fans live in United States?

Citibank fans in United States are most concentrated in California (reach 4,057,860), New York (reach 2,768,726), and Florida (reach 1,725,487). These three regions account for the largest share of the active audience.

What other brands do Citibank fans also like?

Beyond Citibank itself, the audience over-indexes on Regulatory agency (253.9×), Bank of America (7×), Charles Schwab Corporation (10.21×), and Capital One (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Citibank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.