Toronto-Dominion Bank Audience in United States
Toronto-Dominion Bank has an estimated audience of 15,890,178 people in United States. 44.6% are female, 55.4% are male, average age 41.0. Top regions: New York, New Jersey, Florida.
The average Toronto-Dominion Bank fan in United States is 41.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Florida. Demographically, the Toronto-Dominion Bank audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Toronto-Dominion Bank fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 41.0 |
| Estimated audience size | 15,890,178 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 3,574,978 | 4.03× |
| New Jersey | 3,057,863 | 7.57× |
| Florida | 2,274,041 | 2.11× |
| Pennsylvania | 1,212,726 | 2.27× |
| Massachusetts | 1,097,998 | 3.51× |
| Connecticut | 588,878 | 3.69× |
| South Carolina | 457,199 | 1.91× |
| New Hampshire | 437,825 | 6.99× |
| Virginia | 260,204 | 0.67× |
| Maryland | 258,897 | 0.95× |
| North Carolina | 249,832 | 0.52× |
| Maine | 239,934 | 4.22× |
| Delaware | 138,670 | 3.16× |
| California | 128,071 | 0.07× |
| Texas | 120,908 | 0.09× |
| Rhode Island | 118,879 | 2.35× |
| Vermont | 100,139 | 3.59× |
| Georgia | 80,773 | 0.17× |
| Washington, District of Columbia | 52,141 | 1.09× |
| Illinois | 40,832 | 0.08× |
| Ohio | 38,056 | 0.08× |
| Michigan | 31,467 | 0.08× |
| Tennessee | 30,293 | 0.1× |
| Arizona | 25,085 | 0.08× |
| Washington | 22,485 | 0.07× |
| Indiana | 20,322 | 0.07× |
| Colorado | 20,251 | 0.08× |
| Alabama | 15,716 | 0.07× |
| Missouri | 15,386 | 0.06× |
| Louisiana | 14,659 | 0.07× |
| Nevada | 13,757 | 0.09× |
| Kentucky | 13,593 | 0.07× |
| Minnesota | 11,039 | 0.05× |
| Oklahoma | 9,976 | 0.06× |
| Wisconsin | 9,266 | 0.04× |
| Oregon | 9,070 | 0.05× |
| Arkansas | 8,278 | 0.06× |
| Mississippi | 8,008 | 0.06× |
| West Virginia | 7,765 | 0.1× |
| Utah | 7,299 | 0.05× |
| Iowa | 6,266 | 0.05× |
| Kansas | 5,994 | 0.05× |
| Hawaii | 5,274 | 0.08× |
| New Mexico | 3,833 | 0.05× |
| Nebraska | 3,598 | 0.05× |
| Idaho | 3,080 | 0.04× |
| Montana | 2,913 | 0.07× |
| Alaska | 2,110 | 0.06× |
| North Dakota | 1,717 | 0.05× |
| South Dakota | 1,497 | 0.04× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.38 |
| Quality Awareness | PREMIUM | 1.31 |
| Career Orientation | POWER | 1.27 |
| Price Sensitivity | PREMIUM | 1.17 |
| Luxury Orientation | PREMIUM | 1.16 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.7% |
| Canada | 17.5% |
| China | 2.1% |
See Toronto-Dominion Bank audiences in other countries
More Bank audiences in United States
- Bank of America (61,039,441)
- Capital One (60,963,810)
- Chase (bank) (42,445,978)
- Chase (41,959,297)
- Citibank (16,468,757)
How to read this data
Audience size is the estimated number of people in United States who actively search for Toronto-Dominion Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.