Capital One Target Market in United States

Capital One has an estimated audience of 60,963,810 people in United States. 49.4% are female, 50.6% are male, average age 44.1. Top regions: Texas, California, New York. Top brand affinities: Bank of America, Citibank, Wells Fargo, Richmond, Virginia, Toronto-Dominion Bank.

The average Capital One fan in United States is 44.1 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Bank of America, Citibank, Wells Fargo, with strongest over-indexing on Bank of America (8.08× the country average). Demographically, the Capital One audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Customer demographics of Capital One

Demographic split for Capital One audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.1
Estimated audience size60,963,810

Audience persona

The typical Capital One fan in United States is balanced, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Top regions in United States

Top regions ranked by reach for Capital One in United States
RegionReachAffinity
Texas~5.5M1.07×
California~5M0.77×
New York~4.5M1.37×
Florida~4.5M1.09×
Louisiana~2.5M3.07×
Pennsylvania~2.5M1.1×
Georgia~2M1.03×
Virginia~2M1.3×
New Jersey~2M1.22×
Ohio~2M1×
Illinois~2M0.91×
North Carolina~2M1×
Maryland~2M1.71×
Michigan~1.5M0.87×
Massachusetts~1.5M1.09×
Tennessee~1M0.96×
Arizona~1M0.8×
Indiana~1M0.89×
Colorado~900K0.96×
Missouri~900K0.93×
Washington~900K0.75×
Wisconsin~900K0.96×
South Carolina~800K0.92×
Alabama~800K0.96×
Minnesota~800K0.88×
Kentucky~700K0.91×
Connecticut~700K1.09×
Oklahoma~600K0.85×
Nevada~500K0.93×
Mississippi~500K1.08×
Oregon~500K0.77×
Arkansas~500K0.98×
Iowa~400K0.83×
Kansas~400K0.86×
Utah~300K0.63×
West Virginia~300K1.04×
New Hampshire~300K1.13×
Nebraska~300K0.87×
Idaho~300K0.82×
New Mexico~300K0.82×
Maine~200K1.01×
Washington, District of Columbia~200K1.11×
Delaware~200K1.17×
Rhode Island~200K0.96×
Hawaii~200K0.6×
Montana~100K0.88×
South Dakota~100K0.82×
North Dakota~100K0.83×
Vermont~100K0.92×
Wyoming~80K0.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capital One audience
BrandAffinityCategory
Bank of America8.08×Business & Career
Citibank10.34×Business & Career
Wells Fargo3.91×Business & Career
Richmond, Virginia7.83×Travel & Leisure
Toronto-Dominion Bank5.72×Business & Career
Yahoo! Finance2.66×Business & Career
Financial services2.45×Business & Career
Chase2.6×Business & Career
Week2.38×Business & Career
Charles Schwab Corporation3.31×Business & Career
Retail banking4.74×Business & Career
M&T Bank5.16×Business & Career
Sales promotion1.54×Shopping
Loan2.28×Business & Career
Coupons1.56×Shopping
Credit cards1.72×Business & Career
J. J. Redick12.23×Sports
Banking1.52×Business & Career
State Street Corporation16.48×Business & Career
Discovery Channel (Canada)22.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capital One audience
TraitClusterScore
Career OrientationPOWER2.16
Risk AppetiteTHRILL1.29
Need for SecurityCONSERVATISM1.23
SpiritualityBALANCE1.19
TravellingTHRILL1.19
PatriotismCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Capital One
CountryShare
United States88.3%
Canada3.6%
United Kingdom3.3%

See Capital One audiences in other countries

More Bank audiences in United States

Frequently asked questions

Who is Capital One's target market in United States?

Capital One's target market in United States covers an estimated 60,963,810 people, concentrated in Texas and California.

What is the gender split and age of Capital One customers?

49.4% of the Capital One audience are female, 50.6% are male, with an average age of 44.1 years.

Which brands do Capital One fans like most?

Capital One fans show strongest brand affinity for Bank of America (8.08×), Citibank (10.34×), and Wells Fargo (3.91×) over the country average.

Where do Capital One fans live in United States?

Capital One fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~5M), and New York (reach ~4.5M). These three regions account for the largest share of the active audience.

What other brands do Capital One fans also like?

Beyond Capital One itself, the audience over-indexes on Citibank (10.34×), Wells Fargo (3.91×), Richmond, Virginia (7.83×), and Toronto-Dominion Bank (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capital One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.