Rascasse Audience Intelligence

Capital One Target Market in United States

A data profile of the people who buy, follow and care about Capital One in United States — modelled from more than twelve digital signal sources. Capital One has an estimated audience of 60,382,317 people in United States.

#2among Bank in United States#28among Brand in United States#46in Business & Career

The average Capital One fan in United States is 44.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Bank of America, Citibank, Wells Fargo, with strongest over-indexing on Bank of America (8.08× the country average).

Demographically, the Capital One audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capital One fan in United States is balanced, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Bank of America.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capital One profile in United States.

Audience size
60.4M
in United States
Gender
49.4%♀
50.6% male
Age
44.1
average years
Country rank
#288
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Capital One

49.4% are female, 50.6% are male, average age 44.1.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Capital One audience in United States
MetricValue
Female49.4%
Male50.6%
Average age44.1
Estimated audience size60,382,317
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Capital One audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Capital One audience comes from United States.

Worldwide audience distribution share by country for Capital One
CountryShare
United States88.2%
Canada3.7%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capital One audience in United States is strongest.

Fig. 05

Top regions by affinity

Capital One customers by region in United States
#RegionReachAffinity×
01Louisiana~2.5M3.04×
02Maryland~2M1.67×
03New York~4.5M1.28×
04Virginia~2M1.24×
05Delaware~200K1.22×
06New Jersey~2M1.20×
07New Hampshire~300K1.16×
08Mississippi~600K1.12×
09Washington, District of Columbia~200K1.12×
10West Virginia~300K1.11×
11Connecticut~700K1.07×
12Florida~4.5M1.06×
13Pennsylvania~2M1.06×
14Massachusetts~1.5M1.05×
15Maine~200K1.05×
16Texas~5.5M1.02×
17Wyoming~90K1.01×
18Rhode Island~200K1.00×
19Vermont~100K1.00×
20Georgia~2M0.99×
21Arkansas~500K0.98×
22Ohio~2M0.97×
23North Carolina~2M0.96×
24Wisconsin~900K0.96×
25Alabama~800K0.96×
26Colorado~900K0.94×
27Tennessee~1M0.93×
28South Carolina~900K0.93×
29Montana~200K0.93×
30Missouri~900K0.92×
31Nevada~500K0.91×
32Illinois~2M0.90×
33Kentucky~700K0.90×
34Nebraska~300K0.90×
35Indiana~1M0.89×
36Kansas~400K0.88×
37South Dakota~100K0.87×
38Minnesota~800K0.86×
39Iowa~400K0.86×
40Idaho~300K0.86×
41Michigan~1.5M0.85×
42North Dakota~100K0.85×
43Oklahoma~600K0.84×
44New Mexico~300K0.84×
45Arizona~1M0.79×
46Oregon~500K0.76×
47California~5M0.75×
48Washington~900K0.71×
49Utah~300K0.63×
50Hawaii~200K0.63×
Fig. 06

Affinity by region

Affinity by region — Capital One, United States
0.63×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capital One audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capital One audience
#·InterestCategoryAffinity×
01Discovery Channel (Canada)Movies & TV22.11×
02State Street CorporationBusiness & Career16.48×
03Harrison BarnesSports12.99×
04CitibankBusiness & Career10.34×
05Bank of AmericaBusiness & Career8.08×
06Richmond, VirginiaTravel & Leisure7.83×
07Toronto-Dominion BankBusiness & Career5.72×
08M&T BankBusiness & Career5.16×
09Retail bankingBusiness & Career4.74×
10Wells FargoBusiness & Career3.91×
11Charles Schwab CorporationBusiness & Career3.31×
12Yahoo! FinanceBusiness & Career2.66×
13ChaseBusiness & Career2.60×
14Financial servicesBusiness & Career2.45×
15WeekBusiness & Career2.38×
16LoanBusiness & Career2.28×
17Credit cardsBusiness & Career1.72×
18CouponsShopping1.56×
19Sales promotionShopping1.54×
20BankingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capital One audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capital One audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
Risk AppetiteTHRILL1.29×
Need for SecurityCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capital One audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Design AffinityPREMIUM0.88×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Capital One's target market in United States?

Capital One's target market in United States covers an estimated 60,382,317 people, concentrated in Texas and California.

02

What is the gender split and age of Capital One customers?

49.4% of the Capital One audience are female, 50.6% are male, with an average age of 44.1 years.

03

Which brands do Capital One fans like most?

Capital One fans show strongest brand affinity for Bank of America (8.08×), Citibank (10.34×), and Wells Fargo (3.91×) over the country average.

04

Where do Capital One fans live in United States?

Capital One fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~5M), and New York (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Capital One fans also like?

Beyond Capital One itself, the audience over-indexes on Citibank (10.34×), Wells Fargo (3.91×), Richmond, Virginia (7.83×), and Toronto-Dominion Bank (5.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Capital One audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Capital One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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