M&T Bank Audience in United States

Name: M&T Bank — United States
Creator: Rascasse
License: https://rascasse.com/terms/

M&T Bank logo

M&T Bank has an estimated audience of 7,494,613 people in United States. 45.2% are female, 54.8% are male, average age 42.9. Top regions: New York, Maryland, Connecticut. Top brand affinities: Washington Federal, Chase (bank), QS Top MBA, KeyBank, Alliant Credit Union.

The average M&T Bank fan in United States is 42.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Maryland, Connecticut. Top brand affinities include Washington Federal, Chase (bank), QS Top MBA, with strongest over-indexing on Washington Federal (240.62× the country average). Demographically, the M&T Bank audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of M&T Bank fans

Demographic split for M&T Bank audience in United States
Metric	Value
Female	45.2%
Male	54.8%
Average age	42.9
Estimated audience size	7,494,613

Audience persona

The typical M&T Bank fan in United States is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Washington Federal.

Top regions in United States

Top regions ranked by reach for M&T Bank in United States
Region	Reach	Affinity
New York	1,235,874	2.95×
Maryland	826,258	6.41×
Connecticut	667,076	8.87×
Pennsylvania	538,501	2.13×
Massachusetts	243,711	1.65×
New Jersey	226,672	1.19×
Delaware	171,237	8.28×
Florida	157,153	0.31×
Virginia	150,400	0.82×
Texas	145,069	0.23×
California	92,338	0.11×
Vermont	81,229	6.17×
New Hampshire	68,836	2.33×
Georgia	64,386	0.28×
North Carolina	63,769	0.28×
Ohio	45,545	0.2×
Illinois	39,205	0.16×
South Carolina	36,455	0.32×
Arizona	32,211	0.21×
Maine	30,804	1.15×
Tennessee	30,692	0.2×
Washington, District of Columbia	30,428	1.35×
Indiana	30,055	0.22×
Michigan	29,219	0.15×
Colorado	25,449	0.22×
Alabama	24,212	0.23×
West Virginia	23,658	0.68×
Kentucky	21,696	0.23×
Missouri	20,816	0.17×
Louisiana	19,959	0.21×
Washington	19,825	0.13×
Minnesota	15,073	0.14×
Wisconsin	14,323	0.13×
Oklahoma	14,161	0.17×
Arkansas	11,616	0.19×
Mississippi	11,463	0.19×
Oregon	10,822	0.13×
Nevada	10,568	0.15×
Kansas	10,334	0.17×
Utah	9,790	0.15×
Rhode Island	8,470	0.36×
Iowa	6,872	0.11×
New Mexico	6,409	0.17×
Idaho	6,145	0.16×
Nebraska	4,343	0.12×
Montana	3,867	0.19×
Hawaii	3,513	0.11×
Wyoming	2,205	0.2×
Alaska	2,002	0.12×
South Dakota	1,862	0.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for M&T Bank audience
Brand	Affinity	Category
Washington Federal	240.62×	Business & Career
Chase (bank)	8.08×	Business & Career
QS Top MBA	216.35×
KeyBank	18.6×	Business & Career
Alliant Credit Union	53.3×	Business & Career
Allied Irish Banks	85.06×	Business & Career
M&T Bank Stadium	82.37×	Sports
Resistance (series)	13.71×	Games
TIAA–CREF	37.12×	Business & Career
Nomura Securities	222.81×	Business & Career
Suncoast Credit Union	18.07×	Business & Career
Bank of America	3.3×	Business & Career
Pepco	23.15×	Fashion & Accessoires
Capital One	3.15×	Business & Career
Citibank	5.91×	Business & Career
Common Management Admission Test	77.96×	Business & Career
EverBank	32.12×	Business & Career
EastWest Bank	28.35×	Business & Career
Buffalo, New York	6.46×	Travel & Leisure
Chase	2.95×	Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by M&T Bank audience
Trait	Cluster	Score
Career Orientation	POWER	2.2
Community Orientation	OPEN	1.27
Quality Awareness	PREMIUM	1.26
Travelling	THRILL	1.25
Need for Security	CONSERVATISM	1.23
Social Media Usage	JOY	1.21

Worldwide distribution

Worldwide audience distribution share by country for M&T Bank
Country	Share
United States	96.6%
China	0.6%
Canada	0.3%

See M&T Bank audiences in other countries

More Bank audiences in United States

Bank of America (61,039,441)
Capital One (60,963,810)
Chase (bank) (42,445,978)
Chase (41,959,297)
Citibank (16,468,757)

Frequently asked questions

How many fans does M&T Bank have in United States?

M&T Bank has an estimated audience of 7,494,613 people in United States, concentrated in New York and Maryland.

What is the gender split and age of M&T Bank fans?

45.2% of M&T Bank fans are female, 54.8% are male, with an average age of 42.9 years.

Which brands do M&T Bank fans like most?

M&T Bank fans show strongest brand affinity for Washington Federal (240.62×), Chase (bank) (8.08×), and QS Top MBA (216.35×) over the country average.

Where do M&T Bank fans live in United States?

M&T Bank fans in United States are most concentrated in New York (reach 1,235,874), Maryland (reach 826,258), and Connecticut (reach 667,076). These three regions account for the largest share of the active audience.

What other brands do M&T Bank fans also like?

Beyond M&T Bank itself, the audience over-indexes on Chase (bank) (8.08×), QS Top MBA (216.35×), KeyBank (18.6×), and Alliant Credit Union (53.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for M&T Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.