Bank of America Audience in United States

Bank of America logo

Bank of America has an estimated audience of 61,039,440 people in United States. 54.3% are female, 45.7% are male, average age 42.7. Top regions: California, Florida, Texas. Top brand affinities: Chase (bank), Citibank, Hostelling International, Capital One, Nifty Fifty's.

The average Bank of America fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Chase (bank), Citibank, Hostelling International, with strongest over-indexing on Chase (bank) (15.79× the country average). Demographically, the Bank of America audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Bank of America fans

Demographic split for Bank of America audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.7
Estimated audience size61,039,440

Audience persona

The typical Bank of America fan in United States is balanced, around 42.7 years old, with strong Risk Appetite tendencies and a notable affinity for Chase (bank).

Top regions in United States

Top regions ranked by reach for Bank of America in United States
RegionReachAffinity
California12,383,5041.84×
Florida8,678,0482.1×
Texas7,483,9501.43×
New York4,343,7531.27×
Georgia3,120,8421.66×
New Jersey2,835,5471.83×
Massachusetts2,562,7952.13×
North Carolina2,403,5401.31×
Maryland2,098,2602×
Illinois2,066,9101.02×
Virginia2,009,4921.35×
Washington1,915,1081.56×
Arizona1,859,3931.49×
Pennsylvania1,518,2380.74×
South Carolina1,405,5521.53×
Michigan1,372,9820.86×
Tennessee1,282,9631.05×
Connecticut1,175,4641.92×
Missouri1,160,5031.18×
Nevada1,000,5581.69×
Oregon808,2151.16×
Ohio807,5070.43×
Oklahoma591,8760.87×
Colorado575,9690.6×
Kansas494,1601.03×
Indiana462,9100.42×
Arkansas418,7080.83×
New Mexico374,8781.22×
Rhode Island371,6111.91×
Minnesota353,5460.4×
Alabama347,5090.41×
Louisiana315,2910.4×
Wisconsin313,0320.34×
Kentucky293,6070.38×
New Hampshire290,3181.21×
Utah243,2900.45×
Washington, District of Columbia236,7111.29×
Iowa216,8290.43×
Mississippi206,9480.41×
Maine194,9630.89×
Alaska189,4421.45×
Idaho160,6900.52×
Delaware144,2820.86×
Hawaii129,9390.5×
Nebraska93,8060.31×
West Virginia93,4130.33×
Montana87,1720.51×
Vermont56,9100.53×
North Dakota37,9510.3×
South Dakota37,6520.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bank of America audience
BrandAffinityCategory
Chase (bank)15.79×Business & Career
Citibank14.58×Business & Career
Hostelling International14.67×Travel & Leisure
Capital One6.19×Business & Career
Nifty Fifty's72.82×Food & Beverages
Wells Fargo5.25×Business & Career
Gmail5.27×Internet & Social Media
Pete Carroll17.65×Sports
Savannah Guthrie5.09×Movies & TV
CheapOair10.16×Travel & Leisure
hotstar11.78×Movies & TV
Justin Trudeau12.24×Politics & Society
State Street Corporation29.72×Business & Career
Kevin Spacey11.54×Movies & TV
Axis Bank29.63×Business & Career
TransUnion9.51×Technology & Electronics
Anjelica Huston14.09×Movies & TV
Nathan Fillion9.45×Movies & TV
Bank of America Stadium36.62×Sports
Seth Green12.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bank of America audience
TraitClusterScore
Risk AppetiteTHRILL2.9
Luxury OrientationPREMIUM2.23
Career OrientationPOWER1.74
Family OrientationCONSERVATISM1.57
SustainabilityBALANCE1.55
PatriotismCONSERVATISM1.51

Worldwide distribution

Worldwide audience distribution share by country for Bank of America
CountryShare
United States87.2%
China3.1%
Venezuela1.1%

See Bank of America audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Bank of America have in United States?

Bank of America has an estimated audience of 61,039,440 people in United States, concentrated in California and Florida.

What is the gender split and age of Bank of America fans?

54.3% of Bank of America fans are female, 45.7% are male, with an average age of 42.7 years.

Which brands do Bank of America fans like most?

Bank of America fans show strongest brand affinity for Chase (bank) (15.79×), Citibank (14.58×), and Hostelling International (14.67×) over the country average.

Where do Bank of America fans live in United States?

Bank of America fans in United States are most concentrated in California (reach 12,383,504), Florida (reach 8,678,048), and Texas (reach 7,483,950). These three regions account for the largest share of the active audience.

What other brands do Bank of America fans also like?

Beyond Bank of America itself, the audience over-indexes on Citibank (14.58×), Hostelling International (14.67×), Capital One (6.19×), and Nifty Fifty's (72.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.