Rascasse Audience Intelligence

Bank of America Target Market in United States

A data profile of the people who buy, follow and care about Bank of America in United States — modelled from more than twelve digital signal sources. Bank of America has an estimated audience of 61,039,440 people in United States.

#1among Bank in United States#27among Brand in United States#44in Business & Career

The average Bank of America fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Citibank, Hostelling International, S&P CNX Nifty, with strongest over-indexing on Citibank (14.58× the country average).

Demographically, the Bank of America audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bank of America fan in United States is balanced, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bank of America profile in United States.

Audience size
61M
in United States
Gender
54.3%♀
45.7% male
Age
42.7
average years
Country rank
#282
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bank of America

54.3% are female, 45.7% are male, average age 42.7.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Bank of America audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.7
Estimated audience size61,039,440
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Bank of America audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Bank of America audience comes from United States.

Worldwide audience distribution share by country for Bank of America
CountryShare
United States86.8%
China3.1%
Venezuela1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bank of America audience in United States is strongest.

Fig. 05

Top regions by affinity

Bank of America customers by region in United States
#RegionReachAffinity×
01Florida~8.5M2.08×
02Massachusetts~2.5M2.05×
03Rhode Island~400K1.98×
04Maryland~2M1.95×
05Connecticut~1M1.92×
06New Jersey~3M1.82×
07California~12M1.79×
08Nevada~1M1.78×
09Georgia~3M1.62×
10Washington~2M1.52×
11South Carolina~1.5M1.52×
12Arizona~2M1.51×
13Alaska~200K1.49×
14Texas~7M1.36×
15Virginia~2M1.31×
16North Carolina~2.5M1.28×
17Washington, District of Columbia~200K1.27×
18New Mexico~400K1.26×
19New York~4M1.22×
20New Hampshire~300K1.21×
21Missouri~1M1.16×
22Oregon~800K1.14×
23Tennessee~1.5M1.07×
24Kansas~500K1.01×
25Illinois~2M0.99×
26Maine~200K0.91×
27Delaware~200K0.90×
28Oklahoma~600K0.88×
29Arkansas~400K0.85×
30Michigan~1.5M0.84×
31Pennsylvania~1.5M0.74×
32Colorado~600K0.59×
33Idaho~200K0.56×
34Vermont~60K0.56×
35Montana~90K0.54×
36Hawaii~100K0.53×
37Utah~300K0.47×
38Ohio~800K0.43×
39Mississippi~200K0.43×
40Iowa~200K0.43×
41Indiana~500K0.41×
42Minnesota~400K0.41×
43Alabama~300K0.41×
44Louisiana~300K0.41×
45Kentucky~300K0.38×
46West Virginia~100K0.36×
47Wisconsin~300K0.34×
48Nebraska~100K0.33×
49North Dakota~40K0.33×
50South Dakota~40K0.29×
Fig. 06

Affinity by region

Affinity by region — Bank of America, United States
0.29×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bank of America audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bank of America audience
#·InterestCategoryAffinity×
01Nifty Fifty'sFood & Beverages72.82×
02S&P CNX NiftyBusiness & Career45.20×
03Bank of America StadiumSports36.62×
04State Street CorporationBusiness & Career29.72×
05Axis BankBusiness & Career29.63×
06Pete CarrollSports17.65×
07Copa AirlinesTravel & Leisure15.51×
08Hostelling InternationalTravel & Leisure14.67×
09CitibankBusiness & Career14.58×
10Seth GreenMovies & TV12.93×
11Justin TrudeauPolitics & Society12.24×
12hotstarMovies & TV11.78×
13Kevin SpaceyMovies & TV11.54×
14CheapOairTravel & Leisure10.16×
15TransUnionTechnology & Electronics9.51×
16Nathan FillionMovies & TV9.45×
17Capital OneBusiness & Career6.19×
18GmailInternet & Social Media5.27×
19Wells FargoBusiness & Career5.25×
20Savannah GuthrieMovies & TV5.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bank of America audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bank of America audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.24×
TravellingTHRILL1.29×
Quality AwarenessPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bank of America audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.79×
Community OrientationOPEN0.85×
Convenience OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bank of America's target market in United States?

Bank of America's target market in United States covers an estimated 61,039,440 people, concentrated in California and Florida.

02

What is the gender split and age of Bank of America customers?

54.3% of the Bank of America audience are female, 45.7% are male, with an average age of 42.7 years.

03

Which brands do Bank of America fans like most?

Bank of America fans show strongest brand affinity for Citibank (14.58×), Hostelling International (14.67×), and S&P CNX Nifty (45.2×) over the country average.

04

Where do Bank of America fans live in United States?

Bank of America fans in United States are most concentrated in California (reach ~12M), Florida (reach ~8.5M), and Texas (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Bank of America fans also like?

Beyond Bank of America itself, the audience over-indexes on Hostelling International (14.67×), S&P CNX Nifty (45.2×), Capital One (6.19×), and Nifty Fifty's (72.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Bank audiences in United States

See Bank of America audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bank of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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