T-Mobile Audience in United States

T-Mobile logo

T-Mobile has an estimated audience of 63,191,820 people in United States. 45.9% are female, 54.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Electronics, MetroPCS, VOO, Photography, Boost Mobile.

The average T-Mobile fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electronics, MetroPCS, VOO, with strongest over-indexing on Electronics (3.06× the country average). Demographically, the T-Mobile audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of T-Mobile fans

Demographic split for T-Mobile audience in United States
MetricValue
Female45.9%
Male54.1%
Average age41.3
Estimated audience size63,191,820

Audience persona

The typical T-Mobile fan in United States is balanced, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Electronics.

Top regions in United States

Top regions ranked by reach for T-Mobile in United States
RegionReachAffinity
California8,641,5371.24×
Texas8,041,4101.48×
Florida6,211,5931.45×
New York4,381,1051.24×
Illinois2,780,1911.32×
Georgia2,621,1121.35×
Pennsylvania2,341,4331.1×
New Jersey1,983,3491.23×
North Carolina1,928,1501.01×
Ohio1,920,3260.99×
Virginia1,750,6841.14×
Michigan1,672,8541.01×
Washington1,558,8821.23×
Arizona1,521,5251.18×
Maryland1,399,5621.29×
Massachusetts1,304,9081.05×
Missouri1,196,8641.17×
Colorado1,189,4641.19×
Tennessee1,175,6460.93×
Indiana1,118,3160.97×
South Carolina1,089,4171.15×
Minnesota1,012,5081.12×
Alabama1,007,8031.14×
Nevada889,0371.45×
Oklahoma823,6751.17×
Louisiana799,8550.98×
Kentucky734,1280.93×
Utah711,6471.26×
Oregon705,3900.97×
Wisconsin696,9800.73×
Connecticut619,7820.98×
Kansas592,1681.19×
Iowa469,2270.9×
Mississippi439,8590.84×
Arkansas417,2570.8×
New Mexico392,4451.24×
West Virginia318,2631.08×
Idaho312,5920.99×
Hawaii304,0401.12×
Rhode Island232,2191.15×
Nebraska202,6050.64×
New Hampshire184,4780.74×
Delaware173,0720.99×
Washington, District of Columbia163,7340.86×
Maine126,5340.56×
Montana97,9800.56×
South Dakota64,7080.44×
North Dakota58,8310.45×
Wyoming47,1320.5×
Vermont36,7110.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for T-Mobile audience
BrandAffinityCategory
Electronics3.06×Technology & Electronics
MetroPCS6.95×Technology & Electronics
VOO4.23×Technology & Electronics
Photography1.5×Arts & Culture
Boost Mobile4.38×Technology & Electronics
Mexico2.21×Travel & Leisure
Instant messaging1.77×Internet & Social Media
Best Buy1.72×Shopping
Recreation1.55×Travel & Leisure
Micro Center3.32×Shopping
AutoZone1.61×Cars & Mobility
LabCorp2.36×Health
Wells Fargo1.54×Business & Career
Yahoo!奇摩名人娛樂1.64×Internet & Social Media
Freight transport1.77×Cars & Mobility
Facebook Messenger1.84×Internet & Social Media
Google News2.15×News
Savannah Guthrie2.23×Movies & TV
Wireless2.06×Technology & Electronics
AT&T1.74×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by T-Mobile audience
TraitClusterScore
Family OrientationCONSERVATISM1.21
Urban LifestyleOPEN1.19
Price SensitivityPREMIUM1.18
ExtroversionTHRILL1.12
Quality AwarenessPREMIUM1.12
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for T-Mobile
CountryShare
United States80.2%
Japan3.2%
Poland3.0%

See T-Mobile audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does T-Mobile have in United States?

T-Mobile has an estimated audience of 63,191,820 people in United States, concentrated in California and Texas.

What is the gender split and age of T-Mobile fans?

45.9% of T-Mobile fans are female, 54.1% are male, with an average age of 41.3 years.

Which brands do T-Mobile fans like most?

T-Mobile fans show strongest brand affinity for Electronics (3.06×), MetroPCS (6.95×), and VOO (4.23×) over the country average.

Where do T-Mobile fans live in United States?

T-Mobile fans in United States are most concentrated in California (reach 8,641,537), Texas (reach 8,041,410), and Florida (reach 6,211,593). These three regions account for the largest share of the active audience.

What other brands do T-Mobile fans also like?

Beyond T-Mobile itself, the audience over-indexes on MetroPCS (6.95×), VOO (4.23×), Photography (1.5×), and Boost Mobile (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for T-Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.