Rascasse Audience Intelligence

T-Mobile Target Market in United States

A data profile of the people who buy, follow and care about T-Mobile in United States — modelled from more than twelve digital signal sources. T-Mobile has an estimated audience of 62,771,903 people in United States.

#1among Mobile phone operator in United States#22among Brand in United States#16in Technology & Electronics

The average T-Mobile fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Electronics, MetroPCS, VOO, with strongest over-indexing on Electronics (3.06× the country average).

Demographically, the T-Mobile audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical T-Mobile fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Electronics.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the T-Mobile profile in United States.

Audience size
62.8M
in United States
Gender
45.9%♀
54.1% male
Age
41.3
average years
Country rank
#264
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of T-Mobile

45.9% are female, 54.1% are male, average age 41.3.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for T-Mobile audience in United States
MetricValue
Female45.9%
Male54.1%
Average age41.3
Estimated audience size62,771,903
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the T-Mobile audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4920%
50+27%
Fig. 04

Worldwide distribution

79.6%

of the worldwide T-Mobile audience comes from United States.

Worldwide audience distribution share by country for T-Mobile
CountryShare
United States79.6%
Japan3.3%
Poland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the T-Mobile audience in United States is strongest.

Fig. 05

Top regions by affinity

T-Mobile customers by region in United States
#RegionReachAffinity×
01Florida~6M1.40×
02Nevada~900K1.39×
03Texas~7.5M1.38×
04Maryland~1.5M1.29×
05Georgia~2.5M1.26×
06Illinois~2.5M1.24×
07New Mexico~400K1.23×
08Rhode Island~200K1.22×
09Utah~700K1.21×
10Alabama~1M1.20×
11Kansas~600K1.20×
12West Virginia~400K1.20×
13Washington~1.5M1.18×
14Oklahoma~800K1.18×
15California~8M1.17×
16New Jersey~2M1.17×
17Missouri~1M1.17×
18New York~4M1.16×
19Colorado~1M1.13×
20South Carolina~1M1.13×
21Virginia~1.5M1.12×
22Hawaii~300K1.12×
23Arizona~1.5M1.11×
24Minnesota~1M1.08×
25Pennsylvania~2.5M1.07×
26Iowa~600K1.07×
27North Carolina~2M1.03×
28Delaware~200K1.03×
29Massachusetts~1.5M1.01×
30Michigan~1.5M1.00×
31Ohio~2M0.99×
32Idaho~300K0.99×
33Louisiana~800K0.97×
34Connecticut~600K0.96×
35Tennessee~1M0.95×
36Oregon~700K0.95×
37Indiana~1M0.94×
38Kentucky~700K0.93×
39Mississippi~500K0.89×
40Washington, District of Columbia~200K0.83×
41Wisconsin~800K0.81×
42Arkansas~400K0.81×
43New Hampshire~200K0.78×
44Nebraska~200K0.70×
45Maine~200K0.70×
46Montana~100K0.59×
47Wyoming~50K0.55×
48South Dakota~70K0.50×
49North Dakota~60K0.50×
50Vermont~40K0.37×
Fig. 06

Affinity by region

Affinity by region — T-Mobile, United States
0.37×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T-Mobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T-Mobile audience
#·InterestCategoryAffinity×
01MetroPCSTechnology & Electronics6.95×
02Boost MobileTechnology & Electronics4.38×
03VOOTechnology & Electronics4.23×
04Micro CenterShopping3.32×
05ElectronicsTechnology & Electronics3.06×
06LabCorpHealth2.36×
07Savannah GuthrieMovies & TV2.23×
08MexicoTravel & Leisure2.21×
09Google NewsNews2.15×
10WirelessTechnology & Electronics2.06×
11AsiaTravel & Leisure1.95×
12Facebook MessengerInternet & Social Media1.84×
13Instant messagingInternet & Social Media1.77×
14Freight transportCars & Mobility1.77×
15AT&TTechnology & Electronics1.74×
16Best BuyShopping1.72×
17AutoZoneCars & Mobility1.61×
18RecreationTravel & Leisure1.55×
19Wells FargoBusiness & Career1.54×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T-Mobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by T-Mobile audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.54×
Family OrientationCONSERVATISM1.21×
Career OrientationPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by T-Mobile audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Design AffinityPREMIUM0.63×
CreativityOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is T-Mobile's target market in United States?

T-Mobile's target market in United States covers an estimated 62,771,903 people, concentrated in California and Texas.

02

What is the gender split and age of T-Mobile customers?

45.9% of the T-Mobile audience are female, 54.1% are male, with an average age of 41.3 years.

03

Which brands do T-Mobile fans like most?

T-Mobile fans show strongest brand affinity for Electronics (3.06×), MetroPCS (6.95×), and VOO (4.23×) over the country average.

04

Where do T-Mobile fans live in United States?

T-Mobile fans in United States are most concentrated in California (reach ~8M), Texas (reach ~7.5M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do T-Mobile fans also like?

Beyond T-Mobile itself, the audience over-indexes on MetroPCS (6.95×), VOO (4.23×), Photography (1.5×), and Boost Mobile (4.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See T-Mobile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for T-Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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