Best Buy Audience in United States

Best Buy logo

Best Buy has an estimated audience of 61,821,222 people in United States. 58.3% are female, 41.7% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, Uppada Sarees, Micro Center, EBay, AutoZone.

The average Best Buy fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, Uppada Sarees, Micro Center, with strongest over-indexing on The UPS Store (2.22× the country average). Demographically, the Best Buy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Electronics

Demographics of Best Buy fans

Demographic split for Best Buy audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.1
Estimated audience size61,821,222

Audience persona

The typical Best Buy fan in United States is more female, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for Best Buy in United States
RegionReachAffinity
California8,682,8811.28×
Texas7,467,7151.41×
Florida5,630,2741.35×
New York3,788,4281.1×
Illinois2,367,5801.15×
Pennsylvania2,151,0701.03×
Georgia2,064,7731.08×
Ohio2,036,7441.07×
North Carolina2,020,5141.09×
Michigan1,889,2681.17×
New Jersey1,695,2141.08×
Virginia1,644,7431.09×
Washington1,243,8201×
Massachusetts1,231,4021.01×
Indiana1,223,6901.08×
Arizona1,187,3640.94×
Tennessee1,176,2540.95×
Maryland1,123,8411.06×
Wisconsin1,072,6461.15×
Colorado1,062,8901.09×
South Carolina1,009,8351.09×
Louisiana983,5651.23×
Minnesota947,0761.07×
Missouri913,6120.92×
Alabama812,5840.94×
Oregon750,5691.06×
Oklahoma729,6711.06×
Kentucky718,1070.93×
Nevada670,9511.12×
Connecticut654,6911.06×
Utah537,6510.97×
Arkansas501,0040.98×
Mississippi487,5510.96×
Iowa483,3530.95×
Kansas456,0040.94×
New Mexico333,3151.08×
Idaho265,4330.86×
Hawaii265,4021×
Nebraska251,3410.81×
New Hampshire249,6531.02×
West Virginia223,5990.78×
Rhode Island189,5660.96×
Maine171,2560.77×
Delaware166,6350.98×
North Dakota140,3731.11×
Washington, District of Columbia128,5820.69×
South Dakota112,9570.79×
Alaska107,8040.82×
Montana107,1370.62×
Vermont86,1720.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Best Buy audience
BrandAffinityCategory
The UPS Store2.22×Shopping
Uppada Sarees14.62×Fashion & Accessoires
Micro Center3.94×Shopping
EBay1.55×Shopping
AutoZone1.7×Cars & Mobility
T-Mobile1.54×Technology & Electronics
Staples Inc.2.04×Business & Career
Macy's1.53×Shopping
Bath and Bodyworks2.46×Shopping
Gmail1.5×Internet & Social Media
Cyber Monday1.89×Shopping
Menards1.67×Home & Garden
Black Friday (shopping)1.56×Shopping
Chase (bank)1.57×Business & Career
Office Depot2.37×Shopping
Staples (Canada)1.63×Business & Career
Chromebook6.3×Technology & Electronics
Verizon Wireless2.31×Technology & Electronics
J. C. Penney1.52×Shopping
Order (business)1.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Best Buy audience
TraitClusterScore
IndulgenceJOY1.32
Family OrientationCONSERVATISM1.22
Need for SecurityCONSERVATISM1.19
Convenience OrientationPREMIUM1.18
Early Adopter MentalityPOWER1.12
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Best Buy
CountryShare
United States73.5%
Canada8.3%
China2.4%

See Best Buy audiences in other countries

More Electronics audiences in United States

Frequently asked questions

How many fans does Best Buy have in United States?

Best Buy has an estimated audience of 61,821,222 people in United States, concentrated in California and Texas.

What is the gender split and age of Best Buy fans?

58.3% of Best Buy fans are female, 41.7% are male, with an average age of 38.1 years.

Which brands do Best Buy fans like most?

Best Buy fans show strongest brand affinity for The UPS Store (2.22×), Uppada Sarees (14.62×), and Micro Center (3.94×) over the country average.

Where do Best Buy fans live in United States?

Best Buy fans in United States are most concentrated in California (reach 8,682,881), Texas (reach 7,467,715), and Florida (reach 5,630,274). These three regions account for the largest share of the active audience.

What other brands do Best Buy fans also like?

Beyond Best Buy itself, the audience over-indexes on Uppada Sarees (14.62×), Micro Center (3.94×), EBay (1.55×), and AutoZone (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.