Rascasse Audience Intelligence

Best Buy Target Market in United States

A data profile of the people who buy, follow and care about Best Buy in United States — modelled from more than twelve digital signal sources. Best Buy has an estimated audience of 61,821,222 people in United States.

#1among Electronics in United States#25among Brand in United States#20in Shopping

The average Best Buy fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Micro Center, The UPS Store, Uppada Sarees, with strongest over-indexing on Micro Center (3.94× the country average).

Demographically, the Best Buy audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Best Buy fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Micro Center.

Category: Shopping · Type: Brand · Subtype: Electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Best Buy profile in United States.

Audience size
61.8M
in United States
Gender
58.3%♀
41.7% male
Age
38.1
average years
Country rank
#274
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Best Buy

58.3% are female, 41.7% are male, average age 38.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Best Buy audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.1
Estimated audience size61,821,222
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Best Buy audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4918%
50+21%
Fig. 04

Worldwide distribution

73.2%

of the worldwide Best Buy audience comes from United States.

Worldwide audience distribution share by country for Best Buy
CountryShare
United States73.2%
Canada8.2%
China2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Best Buy audience in United States is strongest.

Fig. 05

Top regions by affinity

Best Buy customers by region in United States
#RegionReachAffinity×
01Florida~6M1.38×
02Texas~7M1.35×
03California~8M1.21×
04Louisiana~900K1.18×
05Nevada~700K1.18×
06North Dakota~100K1.15×
07Wisconsin~1M1.13×
08New York~4M1.12×
09New Mexico~300K1.11×
10Illinois~2.5M1.10×
11New Jersey~1.5M1.10×
12Colorado~1M1.10×
13Michigan~2M1.09×
14Minnesota~1M1.09×
15Virginia~1.5M1.07×
16South Carolina~1M1.06×
17Oregon~800K1.06×
18Connecticut~700K1.06×
19Georgia~2M1.05×
20North Carolina~2M1.05×
21Indiana~1M1.05×
22Maryland~1M1.05×
23New Hampshire~300K1.05×
24Oklahoma~700K1.04×
25Hawaii~300K1.03×
26Delaware~200K1.03×
27Ohio~2M1.02×
28Massachusetts~1M1.02×
29Arizona~1.5M1.00×
30Pennsylvania~2M0.99×
31Washington~1M0.98×
32Utah~500K0.98×
33Rhode Island~200K0.98×
34Tennessee~1M0.95×
35Mississippi~500K0.95×
36Arkansas~500K0.94×
37Alabama~800K0.93×
38Iowa~500K0.93×
39Kansas~500K0.93×
40Missouri~900K0.91×
41Kentucky~700K0.90×
42Idaho~300K0.88×
43Alaska~100K0.88×
44South Dakota~100K0.84×
45Nebraska~300K0.82×
46West Virginia~200K0.82×
47Vermont~90K0.82×
48Maine~200K0.79×
49Washington, District of Columbia~100K0.71×
50Montana~100K0.69×
Fig. 06

Affinity by region

Affinity by region — Best Buy, United States
0.69×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Best Buy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Best Buy audience
#·InterestCategoryAffinity×
01Uppada SareesFashion & Accessoires14.62×
02ChromebookTechnology & Electronics6.30×
03Micro CenterShopping3.94×
04Bath and BodyworksShopping2.46×
05Office DepotShopping2.37×
06Verizon WirelessTechnology & Electronics2.31×
07The UPS StoreShopping2.22×
08Staples Inc.Business & Career2.04×
09Cyber MondayShopping1.89×
10AutoZoneCars & Mobility1.70×
11MenardsHome & Garden1.67×
12Staples (Canada)Business & Career1.63×
13Order (business)Business & Career1.63×
14Black Friday (shopping)Shopping1.56×
15EBayShopping1.55×
167-ElevenShopping1.55×
17T-MobileTechnology & Electronics1.54×
18Macy'sShopping1.53×
19J. C. PenneyShopping1.52×
20GmailInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Best Buy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Best Buy audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.49×
Need for SecurityCONSERVATISM1.33×
Quality AwarenessPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Best Buy audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
ExtroversionTHRILL1.03×
Pet OwnershipJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Best Buy's target market in United States?

Best Buy's target market in United States covers an estimated 61,821,222 people, concentrated in California and Texas.

02

What is the gender split and age of Best Buy customers?

58.3% of the Best Buy audience are female, 41.7% are male, with an average age of 38.1 years.

03

Which brands do Best Buy fans like most?

Best Buy fans show strongest brand affinity for Micro Center (3.94×), The UPS Store (2.22×), and Uppada Sarees (14.62×) over the country average.

04

Where do Best Buy fans live in United States?

Best Buy fans in United States are most concentrated in California (reach ~8M), Texas (reach ~7M), and Florida (reach ~6M). These three regions account for the largest share of the active audience.

05

What other brands do Best Buy fans also like?

Beyond Best Buy itself, the audience over-indexes on The UPS Store (2.22×), Uppada Sarees (14.62×), EBay (1.55×), and AutoZone (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Electronics audiences in United States

See Best Buy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Best Buy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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