Micro Center Audience in United States

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Micro Center has an estimated audience of 14,529,595 people in United States. 21.8% are female, 78.2% are male, average age 38.8. Top regions: Texas, California, New York. Top brand affinities: Newegg, Kensington, Borderlands 2, UniFi, Crackdown 2.

The average Micro Center fan in United States is 38.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Newegg, Kensington, Borderlands 2, with strongest over-indexing on Newegg (43.89× the country average). Demographically, the Micro Center audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Department store

Demographics of Micro Center fans

Demographic split for Micro Center audience in United States
MetricValue
Female21.8%
Male78.2%
Average age38.8
Estimated audience size14,529,595

Audience persona

The typical Micro Center fan in United States is more male, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Newegg.

Top regions in United States

Top regions ranked by reach for Micro Center in United States
RegionReachAffinity
Texas2,074,7451.66×
California1,850,5671.16×
New York1,496,3581.84×
Ohio1,296,8012.9×
Illinois1,071,1832.21×
Georgia978,7242.19×
Michigan771,4722.03×
New Jersey692,4021.87×
Maryland669,0602.68×
Florida666,1810.68×
Virginia627,4191.77×
Missouri623,4172.66×
Minnesota597,0542.87×
Colorado582,0622.54×
Pennsylvania573,6491.17×
Massachusetts494,1671.73×
North Carolina466,9641.07×
Indiana446,9501.68×
Kansas276,2432.41×
Kentucky152,0780.83×
South Carolina142,6860.65×
Wisconsin131,8000.6×
Tennessee131,0020.45×
Washington117,4230.4×
Connecticut99,9440.69×
Arizona80,5170.27×
Oklahoma75,1840.47×
Alabama66,3050.33×
Washington, District of Columbia55,4241.27×
Louisiana53,4230.29×
Nevada50,9980.36×
Iowa50,0610.42×
Oregon49,1970.3×
Arkansas43,6430.36×
Utah41,2290.32×
West Virginia39,8280.59×
New Hampshire38,1290.67×
Rhode Island29,5370.64×
Delaware28,3780.71×
Nebraska27,1010.37×
Mississippi25,4450.21×
New Mexico19,6140.27×
Idaho19,1870.26×
Maine14,3050.27×
Hawaii11,4580.18×
North Dakota10,6240.36×
South Dakota10,3580.31×
Montana7,7800.19×
Wyoming7,7730.36×
Vermont7,7060.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Micro Center audience
BrandAffinityCategory
Newegg43.89×Shopping
Kensington103.97×Travel & Leisure
Borderlands 2114.47×Games
UniFi88.12×Technology & Electronics
Crackdown 2207.4×Games
Origin (digital distribution software)42.82×Games
Case modding165.08×Technology & Electronics
GOG.com82.2×Games
TP-Link68.83×Technology & Electronics
Unreal (series)93.98×Movies & TV
PC World52.7×Technology & Electronics
Blizzard37.96×Games
Integrated circuit40.03×Technology & Electronics
Micron Technology94.43×Business & Career
NeoGAF106.64×Internet & Social Media
Overclocking92.99×Technology & Electronics
Application-specific integrated circuit152.08×Technology & Electronics
Green Man Gaming67.56×Shopping
Fab lab165.39×Business & Career
Humble Bundle55.77×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Micro Center audience
TraitClusterScore
Early Adopter MentalityPOWER1.71
Need for SecurityCONSERVATISM1.5
Price SensitivityPREMIUM1.32
Convenience OrientationPREMIUM1.32
LGBTQ+ IdentityOPEN1.29
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Micro Center
CountryShare
United States91.9%
China1.7%
Canada0.5%

See Micro Center audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Micro Center have in United States?

Micro Center has an estimated audience of 14,529,595 people in United States, concentrated in Texas and California.

What is the gender split and age of Micro Center fans?

21.8% of Micro Center fans are female, 78.2% are male, with an average age of 38.8 years.

Which brands do Micro Center fans like most?

Micro Center fans show strongest brand affinity for Newegg (43.89×), Kensington (103.97×), and Borderlands 2 (114.47×) over the country average.

Where do Micro Center fans live in United States?

Micro Center fans in United States are most concentrated in Texas (reach 2,074,745), California (reach 1,850,567), and New York (reach 1,496,358). These three regions account for the largest share of the active audience.

What other brands do Micro Center fans also like?

Beyond Micro Center itself, the audience over-indexes on Kensington (103.97×), Borderlands 2 (114.47×), UniFi (88.12×), and Crackdown 2 (207.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Micro Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.