Rascasse Audience Intelligence

Micro Center Target Market in United States

A data profile of the people who buy, follow and care about Micro Center in United States — modelled from more than twelve digital signal sources. Micro Center has an estimated audience of 15,407,559 people in United States.

#3among Department store in United States#216among Brand in United States#78in Shopping

The average Micro Center fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Giant Bomb, Newegg, Kensington, with strongest over-indexing on Giant Bomb (89.79× the country average).

Demographically, the Micro Center audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Micro Center fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Giant Bomb.

Category: Shopping · Type: Brand · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Micro Center profile in United States.

Audience size
15.4M
in United States
Gender
21.8%♀
78.2% male
Age
38.8
average years
Country rank
#2258
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Micro Center

21.8% are female, 78.2% are male, average age 38.8.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Micro Center audience in United States
MetricValue
Female21.8%
Male78.2%
Average age38.8
Estimated audience size15,407,559
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Micro Center audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3920%
40-4917%
50+22%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Micro Center audience comes from United States.

Worldwide audience distribution share by country for Micro Center
CountryShare
United States92.2%
China1.6%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Micro Center audience in United States is strongest.

Fig. 05

Top regions by affinity

Micro Center customers by region in United States
#RegionReachAffinity×
01Minnesota~600K2.99×
02Ohio~1.5M2.93×
03Maryland~700K2.70×
04Missouri~600K2.63×
05Colorado~600K2.57×
06Kansas~300K2.48×
07Illinois~1M2.20×
08Georgia~900K2.12×
09Michigan~700K1.95×
10New Jersey~700K1.80×
11Massachusetts~500K1.80×
12New York~1.5M1.76×
13Virginia~600K1.70×
14Indiana~400K1.64×
15Texas~2M1.62×
16Arizona~500K1.62×
17Washington, District of Columbia~60K1.28×
18California~2M1.27×
19Pennsylvania~600K1.15×
20North Carolina~500K1.06×
21Kentucky~100K0.78×
22Delaware~30K0.73×
23Florida~700K0.69×
24New Hampshire~40K0.63×
25South Carolina~100K0.62×
26Connecticut~90K0.62×
27Rhode Island~30K0.61×
28West Virginia~40K0.58×
29Wisconsin~100K0.54×
30Oklahoma~70K0.42×
31Tennessee~100K0.40×
32Iowa~50K0.39×
33Wyoming~8K0.39×
34North Dakota~10K0.37×
35Nebraska~30K0.36×
36Washington~100K0.35×
37Nevada~50K0.35×
38Arkansas~40K0.34×
39Alabama~70K0.33×
40Vermont~8K0.33×
41South Dakota~10K0.32×
42Maine~20K0.30×
43Utah~40K0.29×
44Louisiana~50K0.27×
45Oregon~40K0.27×
46New Mexico~20K0.27×
47Idaho~20K0.26×
48Mississippi~30K0.23×
49Montana~9K0.23×
50Hawaii~10K0.20×
Fig. 06

Affinity by region

Affinity by region — Micro Center, United States
0.20×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Micro Center audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Micro Center audience
#·InterestCategoryAffinity×
01Crackdown 2Games207.40×
02Case moddingTechnology & Electronics165.08×
03Application-specific integrated circuitTechnology & Electronics152.08×
04Borderlands 2Games114.47×
05NeoGAFInternet & Social Media106.64×
06KensingtonTravel & Leisure103.97×
07Micron TechnologyBusiness & Career94.43×
08Unreal (series)Movies & TV93.98×
09OverclockingTechnology & Electronics92.99×
10Giant BombGames89.79×
11UniFiTechnology & Electronics88.12×
12GOG.comGames82.20×
13TP-LinkTechnology & Electronics68.83×
14PC WorldTechnology & Electronics52.70×
15NeweggShopping43.89×
16Origin (digital distribution software)Games42.82×
17Fry's ElectronicsShopping41.42×
18Integrated circuitTechnology & Electronics40.03×
19BlizzardGames37.96×
20Groovy (programming language)Technology & Electronics15.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Micro Center audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Micro Center audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.86×
Early Adopter MentalityPOWER1.66×
Need for SecurityCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Micro Center audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.60×
MindfulnessBALANCE0.68×
IndividualismJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Micro Center's target market in United States?

Micro Center's target market in United States covers an estimated 15,407,559 people, concentrated in California and Texas.

02

What is the gender split and age of Micro Center customers?

21.8% of the Micro Center audience are female, 78.2% are male, with an average age of 38.8 years.

03

Which brands do Micro Center fans like most?

Micro Center fans show strongest brand affinity for Giant Bomb (89.79×), Newegg (43.89×), and Kensington (103.97×) over the country average.

04

Where do Micro Center fans live in United States?

Micro Center fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Micro Center fans also like?

Beyond Micro Center itself, the audience over-indexes on Newegg (43.89×), Kensington (103.97×), Origin (digital distribution software) (42.82×), and Borderlands 2 (114.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Department store audiences in United States

See Micro Center audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Micro Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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