Kensington Audience in United States

Kensington has an estimated audience of 694,541 people in United States. 63.9% are female, 36.1% are male, average age 44.8. Top regions: Pennsylvania, California, New York. Top brand affinities: Micro Center, UniFi, Bachelor of Business Administration, Real property, Take-out.

The average Kensington fan in United States is 44.8 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, New York. Top brand affinities include Micro Center, UniFi, Bachelor of Business Administration, with strongest over-indexing on Micro Center (123.36× the country average). Demographically, the Kensington audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Kensington fans

Demographic split for Kensington audience in United States
MetricValue
Female63.9%
Male36.1%
Average age44.8
Estimated audience size694,541

Audience persona

The typical Kensington fan in United States is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Micro Center.

Top regions in United States

Top regions ranked by reach for Kensington in United States
RegionReachAffinity
Pennsylvania112,9474.83×
California99,4961.3×
New York78,9502.03×
Maryland39,0863.27×
Florida37,9100.81×
Texas36,3060.61×
New Jersey35,9702.04×
Michigan27,5591.52×
Virginia23,1461.37×
Ohio20,3130.95×
Georgia20,0380.94×
Illinois19,0890.83×
Massachusetts16,7761.23×
North Carolina13,5000.65×
Connecticut11,8921.71×
Washington9,3210.67×
Arizona8,6680.61×
Tennessee8,0770.58×
Minnesota7,9460.8×
Missouri7,3780.66×
Washington, District of Columbia7,3413.52×
Alabama7,3200.75×
Indiana7,0470.56×
South Carolina6,5740.63×
Colorado6,5280.6×
New Hampshire6,0582.21×
Wisconsin5,9150.57×
Kentucky5,1440.59×
Kansas4,9720.91×
Nevada4,8430.72×
Oregon4,8340.61×
Delaware4,4472.32×
Louisiana4,1020.46×
Utah3,9370.63×
Oklahoma3,4530.45×
Idaho3,1890.92×
Iowa2,8580.5×
Arkansas2,3600.41×
Mississippi2,2070.39×
Nebraska2,0210.58×
Maine1,8990.76×
West Virginia1,7060.53×
New Mexico1,4990.43×
Rhode Island1,4900.67×
Hawaii1,4810.5×
Alaska1,0110.68×
Vermont9260.76×
Montana7930.41×
North Dakota7250.51×
South Dakota6190.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kensington audience
BrandAffinityCategory
Micro Center123.36×Shopping
UniFi90.31×Technology & Electronics
Bachelor of Business Administration24.28×Business & Career
Real property2.82×Home & Garden
Take-out2.28×Food & Beverages
AutoZone1.84×Cars & Mobility
Dentistry2.45×Business & Career
Robert Redford3.28×Movies & TV
Made in USA2.58×Business & Career
Royal family4.94×Politics & Society
Prince Harry5.68×Politics & Society
Epic Games3.47×Games
Wells Fargo1.51×Business & Career
Musical theatre1.89×Movies & TV
Nostalgia1.93×Home & Garden
Hormone2.96×Health
Renovation1.51×Home & Garden
Wingstop1.62×Food & Beverages
Angelina Jolie3.37×Movies & TV
Genetics1.56×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kensington audience
TraitClusterScore
Design AffinityPREMIUM1.7
Quality AwarenessPREMIUM1.44
TravellingTHRILL1.37
IndulgenceJOY1.3
DIY MentalityTHRILL1.28
Career OrientationPOWER1.27

Worldwide distribution

Worldwide audience distribution share by country for Kensington
CountryShare
United States27.0%
United Kingdom25.2%
Australia8.8%

See Kensington audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Kensington have in United States?

Kensington has an estimated audience of 694,541 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of Kensington fans?

63.9% of Kensington fans are female, 36.1% are male, with an average age of 44.8 years.

Which brands do Kensington fans like most?

Kensington fans show strongest brand affinity for Micro Center (123.36×), UniFi (90.31×), and Bachelor of Business Administration (24.28×) over the country average.

Where do Kensington fans live in United States?

Kensington fans in United States are most concentrated in Pennsylvania (reach 112,947), California (reach 99,496), and New York (reach 78,950). These three regions account for the largest share of the active audience.

What other brands do Kensington fans also like?

Beyond Kensington itself, the audience over-indexes on UniFi (90.31×), Bachelor of Business Administration (24.28×), Real property (2.82×), and Take-out (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kensington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.