Rascasse Audience Intelligence

Kensington Audience in United States

A data profile of the people who buy, follow and care about Kensington in United States — modelled from more than twelve digital signal sources. Kensington has an estimated audience of 694,541 people in United States.

#2914among POI in United States#2327in Travel & Leisure

The average Kensington fan in United States is 44.8 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, California, New York.

Top brand affinities include Micro Center, UniFi, Royal family, with strongest over-indexing on Micro Center (103.97× the country average).

Demographically, the Kensington audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kensington fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Micro Center.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kensington profile in United States.

Audience size
695K
in United States
Gender
63.9%♀
36.1% male
Age
44.8
average years
Country rank
#30074
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kensington fans

63.9% are female, 36.1% are male, average age 44.8.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Kensington audience in United States
MetricValue
Female63.9%
Male36.1%
Average age44.8
Estimated audience size694,541
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Kensington audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4921%
50+36%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Kensington audience comes from United States.

Worldwide audience distribution share by country for Kensington
CountryShare
United States26.9%
United Kingdom25.1%
Australia8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kensington audience in United States is strongest.

Fig. 05

Top regions by affinity

Kensington fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~100K4.93×
02Washington, District of Columbia~9K4.41×
03Maryland~50K4.13×
04Delaware~4K2.22×
05New York~80K2.10×
06New Hampshire~5K1.94×
07New Jersey~30K1.91×
08Connecticut~10K1.69×
09Virginia~20K1.45×
10Michigan~30K1.40×
11California~100K1.31×
12Massachusetts~20K1.13×
13Georgia~20K1.09×
14Kansas~5K0.91×
15Idaho~3K0.90×
16Ohio~20K0.86×
17Minnesota~8K0.83×
18Vermont~1K0.83×
19Maine~2K0.82×
20Alaska~1K0.79×
21Nevada~5K0.77×
22Florida~40K0.76×
23Illinois~20K0.74×
24Alabama~7K0.74×
25Rhode Island~2K0.73×
26North Dakota<1K0.67×
27Washington~9K0.64×
28Missouri~7K0.63×
29Utah~4K0.63×
30Nebraska~2K0.63×
31Arizona~9K0.62×
32West Virginia~2K0.62×
33South Carolina~6K0.61×
34Oregon~5K0.60×
35North Carolina~10K0.59×
36Kentucky~5K0.59×
37South Dakota<1K0.59×
38Montana~1K0.58×
39Texas~30K0.57×
40Tennessee~8K0.57×
41Hawaii~2K0.57×
42Colorado~6K0.56×
43Wisconsin~6K0.56×
44Indiana~7K0.55×
45Iowa~3K0.54×
46New Mexico~2K0.52×
47Louisiana~4K0.49×
48Oklahoma~4K0.49×
49Mississippi~3K0.48×
50Arkansas~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Kensington, United States
0.48×1.00×4.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kensington audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kensington audience
#·InterestCategoryAffinity×
01Micro CenterShopping103.97×
02UniFiTechnology & Electronics58.93×
03Royal familyPolitics & Society6.26×
04Solid-state driveTechnology & Electronics5.37×
05Prince HarryPolitics & Society5.00×
06Angelina JolieMovies & TV4.32×
07Monarchy of the United KingdomPolitics & Society4.17×
08Julia RobertsMovies & TV3.74×
09Robert RedfordMovies & TV3.33×
10Sacramento KingsSports3.18×
11Trader Joe'sShopping2.13×
12Charitable organizationPolitics & Society2.03×
13Real propertyHome & Garden1.88×
14PharmacyBusiness & Career1.78×
15GeneticsKids & Family1.75×
16Air travelTravel & Leisure1.59×
17Nonprofit organizationPolitics & Society1.56×
18RenovationHome & Garden1.56×
19TraditionPolitics & Society1.56×
20NostalgiaHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kensington audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kensington audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
DIY MentalityTHRILL1.59×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kensington audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.55×
SustainabilityBALANCE0.61×
MindfulnessBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kensington have in United States?

Kensington has an estimated audience of 694,541 people in United States, concentrated in Pennsylvania and California.

02

What is the gender split and age of Kensington fans?

63.9% of Kensington fans are female, 36.1% are male, with an average age of 44.8 years.

03

Which brands do Kensington fans like most?

Kensington fans show strongest brand affinity for Micro Center (103.97×), UniFi (58.93×), and Royal family (6.26×) over the country average.

04

Where do Kensington fans live in United States?

Kensington fans in United States are most concentrated in Pennsylvania (reach ~100K), California (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Kensington fans also like?

Beyond Kensington itself, the audience over-indexes on UniFi (58.93×), Royal family (6.26×), Trader Joe's (2.13×), and Robert Redford (3.33×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kensington. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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