Royal family Audience in United States

Royal family logo

Royal family has an estimated audience of 7,514,793 people in United States. 84.6% are female, 15.4% are male, average age 44.5. Top regions: California, Texas, Florida. Top brand affinities: NBC, Meghan Markle, The Gilded Age, U.S. state, Diane Keaton.

The average Royal family fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBC, Meghan Markle, The Gilded Age, with strongest over-indexing on NBC (2.73× the country average). Demographically, the Royal family audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Travelling, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Royal family fans

Demographic split for Royal family audience in United States
MetricValue
Female84.6%
Male15.4%
Average age44.5
Estimated audience size7,514,793

Audience persona

The typical Royal family fan in United States is more female, around 44.5 years old, with strong Travelling tendencies and a notable affinity for NBC.

Top regions in United States

Top regions ranked by reach for Royal family in United States
RegionReachAffinity
California871,0441.05×
Texas735,1871.14×
Florida536,5721.05×
New York459,8901.1×
Illinois280,4721.12×
Pennsylvania258,2541.02×
Ohio235,1251.02×
North Carolina232,7661.03×
Georgia220,4590.95×
Virginia220,3781.2×
New Jersey215,2541.13×
Michigan214,3311.09×
Arizona207,9341.36×
Massachusetts163,4501.1×
Maryland148,3451.15×
Washington148,2590.98×
Tennessee136,4560.91×
Indiana135,5690.99×
Alabama130,3301.24×
South Carolina125,1051.11×
Missouri124,9601.03×
Colorado114,9910.97×
Minnesota113,5071.05×
Louisiana101,0591.04×
Wisconsin98,1440.87×
Kentucky90,3850.96×
Oklahoma87,9121.05×
Connecticut87,1031.16×
Oregon80,2100.93×
Utah70,0301.04×
Arkansas69,2561.12×
Iowa65,1241.05×
Mississippi58,2340.94×
Kansas56,8290.96×
Nevada56,6360.78×
New Mexico36,9330.98×
Idaho36,4310.97×
Hawaii35,4261.1×
New Hampshire35,1041.19×
Nebraska31,7270.84×
West Virginia27,3520.78×
Rhode Island25,5001.07×
Maine23,1820.86×
Alaska19,5241.21×
Washington, District of Columbia18,4420.82×
South Dakota15,9700.92×
Delaware15,5910.75×
Montana14,3880.69×
North Dakota10,6000.69×
Vermont9,2160.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Royal family audience
BrandAffinityCategory
NBC2.73×Movies & TV
Meghan Markle8.31×Fashion & Accessoires
The Gilded Age3.95×Movies & TV
U.S. state2.3×Travel & Leisure
Diane Keaton4.55×Movies & TV
Catherine, Duchess of Cambridge9.07×Politics & Society
Nature2.2×Home & Garden
British Royal Family8.99×Politics & Society
Jayne Mansfield8.97×Fashion & Accessoires
Buckingham Palace12.51×Travel & Leisure
Prince Harry8.55×Politics & Society
Reddit2.45×Internet & Social Media
Pinterest1.95×Internet & Social Media
California1.99×Travel & Leisure
Faux pas21.15×Literature
Old age3.47×Politics & Society
Robert Redford4.01×Movies & TV
Retirement community4.23×Kids & Family
Sarah, Duchess of York12.63×Literature
Grandparent2.55×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Royal family audience
TraitClusterScore
TravellingTHRILL1.17
Family OrientationCONSERVATISM1.15
Quality AwarenessPREMIUM1.14
IndulgenceJOY1.13
CreativityOPEN1.12
SpiritualityBALANCE1.1

Worldwide distribution

Worldwide audience distribution share by country for Royal family
CountryShare
United States32.4%
United Kingdom10.9%
Italy4.1%

See Royal family audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Royal family have in United States?

Royal family has an estimated audience of 7,514,793 people in United States, concentrated in California and Texas.

What is the gender split and age of Royal family fans?

84.6% of Royal family fans are female, 15.4% are male, with an average age of 44.5 years.

Which brands do Royal family fans like most?

Royal family fans show strongest brand affinity for NBC (2.73×), Meghan Markle (8.31×), and The Gilded Age (3.95×) over the country average.

Where do Royal family fans live in United States?

Royal family fans in United States are most concentrated in California (reach 871,044), Texas (reach 735,187), and Florida (reach 536,572). These three regions account for the largest share of the active audience.

What other brands do Royal family fans also like?

Beyond Royal family itself, the audience over-indexes on Meghan Markle (8.31×), The Gilded Age (3.95×), U.S. state (2.3×), and Diane Keaton (4.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.