Rascasse Audience Intelligence

Royal family Audience in United States

A data profile of the people who buy, follow and care about Royal family in United States — modelled from more than twelve digital signal sources. Royal family has an estimated audience of 7,514,793 people in United States.

#2871among Topic in United States#295in Politics & Society

The average Royal family fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lindsey Graham, NBC, Meghan Markle, with strongest over-indexing on Lindsey Graham (3.26× the country average).

Demographically, the Royal family audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Royal family fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Royal family profile in United States.

Audience size
7.5M
in United States
Gender
84.6%♀
15.4% male
Age
44.5
average years
Country rank
#4713
Topic in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Royal family fans

84.6% are female, 15.4% are male, average age 44.5.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Royal family audience in United States
MetricValue
Female84.6%
Male15.4%
Average age44.5
Estimated audience size7,514,793
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Royal family audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4923%
50+35%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Royal family audience comes from United States.

Worldwide audience distribution share by country for Royal family
CountryShare
United States32.4%
United Kingdom10.9%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Royal family audience in United States is strongest.

Fig. 05

Top regions by affinity

Royal family fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~200K1.33×
02Alabama~100K1.24×
03Alaska~20K1.24×
04Virginia~200K1.20×
05New Hampshire~40K1.20×
06South Carolina~100K1.18×
07Texas~800K1.17×
08Kentucky~100K1.17×
09Connecticut~90K1.16×
10North Dakota~20K1.15×
11Maryland~100K1.14×
12Rhode Island~30K1.14×
13Arkansas~70K1.12×
14Hawaii~40K1.10×
15New Jersey~200K1.09×
16Mississippi~70K1.09×
17Massachusetts~200K1.08×
18Illinois~300K1.07×
19Indiana~100K1.07×
20Missouri~100K1.07×
21Oklahoma~90K1.07×
22California~900K1.06×
23Michigan~200K1.06×
24Iowa~70K1.06×
25Florida~500K1.05×
26Minnesota~100K1.05×
27Louisiana~100K1.05×
28Kansas~60K1.05×
29New York~400K1.04×
30Georgia~200K1.04×
31Pennsylvania~300K1.03×
32Utah~70K1.03×
33North Carolina~200K1.02×
34Washington~200K1.01×
35Idaho~40K1.01×
36New Mexico~40K1.01×
37Ohio~200K0.99×
38South Dakota~20K0.98×
39Tennessee~100K0.97×
40Maine~30K0.97×
41Colorado~100K0.96×
42West Virginia~30K0.96×
43Nebraska~40K0.95×
44Oregon~80K0.93×
45Nevada~70K0.92×
46Montana~20K0.90×
47Delaware~20K0.88×
48Wisconsin~100K0.87×
49Washington, District of Columbia~20K0.87×
50Vermont~10K0.83×
Fig. 06

Affinity by region

Affinity by region — Royal family, United States
0.83×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Royal family audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Royal family audience
#·InterestCategoryAffinity×
01Faux pasLiterature21.15×
02Buckingham PalaceTravel & Leisure12.51×
03Jerry LewisMovies & TV9.67×
04Catherine, Duchess of CambridgePolitics & Society9.07×
05British Royal FamilyPolitics & Society8.99×
06Jayne MansfieldFashion & Accessoires8.97×
07Prince HarryPolitics & Society8.55×
08Meghan MarkleFashion & Accessoires8.31×
09Diane KeatonMovies & TV4.55×
10The Gilded AgeMovies & TV3.95×
11Old agePolitics & Society3.47×
12Lindsey GrahamPolitics & Society3.26×
13Melania TrumpPolitics & Society2.82×
14NBCMovies & TV2.73×
15RedditInternet & Social Media2.45×
16Mitch McConnellPolitics & Society2.37×
17U.S. stateTravel & Leisure2.30×
18NatureHome & Garden2.20×
19CaliforniaTravel & Leisure1.99×
20PinterestInternet & Social Media1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Royal family audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Royal family audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
Family OrientationCONSERVATISM1.37×
MindfulnessBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Royal family audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
Luxury OrientationPREMIUM0.66×
ExtroversionTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Royal family have in United States?

Royal family has an estimated audience of 7,514,793 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Royal family fans?

84.6% of Royal family fans are female, 15.4% are male, with an average age of 44.5 years.

03

Which brands do Royal family fans like most?

Royal family fans show strongest brand affinity for Lindsey Graham (3.26×), NBC (2.73×), and Meghan Markle (8.31×) over the country average.

04

Where do Royal family fans live in United States?

Royal family fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Royal family fans also like?

Beyond Royal family itself, the audience over-indexes on NBC (2.73×), Meghan Markle (8.31×), Diane Keaton (4.55×), and U.S. state (2.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Royal family audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Royal family. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →