U.S. state Audience in United States

U.S. state logo

U.S. state has an estimated audience of 101,163,642 people in United States. 54.0% are female, 46.0% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Staples (Canada), Planet Fitness, Hobby Lobby, Diaper bag.

The average U.S. state fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Staples (Canada), Planet Fitness, with strongest over-indexing on MSN (3.1× the country average). Demographically, the U.S. state audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of U.S. state fans

Demographic split for U.S. state audience in United States
MetricValue
Female54.0%
Male46.0%
Average age42.5
Estimated audience size101,163,642

Audience persona

The typical U.S. state fan in United States is balanced, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for U.S. state in United States
RegionReachAffinity
California13,236,8341.19×
Texas9,409,0211.08×
Florida6,491,2880.95×
New York5,851,5921.04×
Illinois3,591,1071.07×
Georgia3,336,9141.07×
North Carolina3,332,1241.09×
Pennsylvania3,182,6320.93×
Virginia2,904,9931.18×
Ohio2,737,2740.88×
New Jersey2,564,3611×
Washington2,501,2261.23×
Massachusetts2,253,8411.13×
Arizona2,218,4691.07×
Michigan2,198,2320.83×
Tennessee1,996,4020.98×
Maryland1,845,4981.06×
Indiana1,783,8220.97×
Missouri1,591,9010.98×
Minnesota1,526,6181.05×
Colorado1,524,5730.96×
South Carolina1,444,9630.95×
Wisconsin1,409,3210.93×
Kentucky1,245,0970.98×
Oregon1,197,5751.03×
Alabama1,192,8720.84×
Louisiana1,162,5730.89×
Utah1,090,8031.2×
Oklahoma1,077,5280.96×
Connecticut988,2360.97×
Nevada950,1200.97×
Kansas836,3371.05×
Arkansas831,8231×
Iowa826,1030.99×
Mississippi720,2670.86×
West Virginia507,0731.08×
Nebraska496,9030.98×
Idaho484,8100.96×
Hawaii473,5141.09×
New Mexico454,4630.9×
New Hampshire369,5280.93×
Washington, District of Columbia351,4971.16×
Maine340,0190.94×
Rhode Island269,5300.84×
Montana253,1290.9×
North Dakota249,5081.2×
South Dakota239,7311.03×
Alaska227,9111.05×
Delaware220,1490.79×
Vermont162,4590.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for U.S. state audience
BrandAffinityCategory
MSN3.1×News
Staples (Canada)3.07×Business & Career
Planet Fitness2.29×Sports
Hobby Lobby2.06×Home & Garden
Diaper bag3.46×Kids & Family
Great Clips3.12×Beauty & Wellness
Aldi1.76×Shopping
Best Buy1.77×Shopping
Ben Stiller5.99×Movies & TV
Taco Bell1.75×Food & Beverages
Google Flights2.33×Travel & Leisure
Dave Franco5.63×Movies & TV
CarGurus2.3×Cars & Mobility
Josh Hutcherson5.44×Movies & TV
Chuck Norris2.35×Movies & TV
Tom Welling5.28×Movies & TV
Livestock1.52×Pets & Animals
Diane Keaton2.3×Movies & TV
Kitchenware2.07×Home & Garden
Real property1.94×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by U.S. state audience
TraitClusterScore
SustainabilityBALANCE1.19
Community OrientationOPEN1.12
ExtroversionTHRILL1.09
Quality AwarenessPREMIUM1.09
IndividualismJOY1.05
DIY MentalityTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for U.S. state
CountryShare
United States63.1%
United Kingdom2.9%
Canada2.6%

See U.S. state audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does U.S. state have in United States?

U.S. state has an estimated audience of 101,163,642 people in United States, concentrated in California and Texas.

What is the gender split and age of U.S. state fans?

54.0% of U.S. state fans are female, 46.0% are male, with an average age of 42.5 years.

Which brands do U.S. state fans like most?

U.S. state fans show strongest brand affinity for MSN (3.1×), Staples (Canada) (3.07×), and Planet Fitness (2.29×) over the country average.

Where do U.S. state fans live in United States?

U.S. state fans in United States are most concentrated in California (reach 13,236,834), Texas (reach 9,409,021), and Florida (reach 6,491,288). These three regions account for the largest share of the active audience.

What other brands do U.S. state fans also like?

Beyond U.S. state itself, the audience over-indexes on Staples (Canada) (3.07×), Planet Fitness (2.29×), Hobby Lobby (2.06×), and Diaper bag (3.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for U.S. state. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.