Rascasse Audience Intelligence

Shopping malls Audience in United States

A data profile of the people who buy, follow and care about Shopping malls in United States — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 49,542,772 people in United States.

#11among Touchpoint in United States#27in Shopping

The average Shopping malls fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Quinceañera (telenovela), Friendship, United States, with strongest over-indexing on Quinceañera (telenovela) (6.04× the country average).

Demographically, the Shopping malls audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shopping malls fan in United States is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Quinceañera (telenovela).

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shopping malls profile in United States.

Audience size
49.5M
in United States
Gender
68.9%♀
31.1% male
Age
41.2
average years
Country rank
#408
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shopping malls fans

68.9% are female, 31.1% are male, average age 41.2.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Shopping malls audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.2
Estimated audience size49,542,772
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Shopping malls audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Shopping malls audience comes from United States.

Worldwide audience distribution share by country for Shopping malls
CountryShare
United States12.3%
Japan5.7%
Brazil5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shopping malls audience in United States is strongest.

Fig. 05

Top regions by affinity

Shopping malls fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~600K2.97×
02Washington, District of Columbia~400K2.56×
03Wyoming~200K2.24×
04California~9M1.64×
05Florida~5M1.42×
06Oregon~800K1.42×
07Nevada~700K1.39×
08Kansas~500K1.28×
09New York~3.5M1.24×
10Virginia~1.5M1.24×
11New Jersey~1.5M1.21×
12Illinois~2M1.18×
13Washington~1M1.16×
14Arizona~1M1.15×
15Massachusetts~1M1.11×
16Alaska~100K1.11×
17New Hampshire~200K1.10×
18Connecticut~500K1.03×
19Vermont~90K1.01×
20Colorado~800K0.98×
21Ohio~1.5M0.97×
22Maryland~800K0.97×
23Georgia~1.5M0.95×
24North Carolina~1.5M0.95×
25Texas~4M0.94×
26Pennsylvania~1.5M0.92×
27Tennessee~900K0.90×
28Utah~400K0.89×
29South Carolina~600K0.85×
30Indiana~700K0.81×
31Rhode Island~100K0.81×
32Michigan~1M0.79×
33Delaware~100K0.76×
34West Virginia~200K0.75×
35Missouri~600K0.74×
36New Mexico~200K0.74×
37Louisiana~500K0.73×
38Alabama~500K0.72×
39Montana~100K0.72×
40Wisconsin~500K0.71×
41Maine~100K0.70×
42Kentucky~400K0.69×
43Minnesota~500K0.68×
44Idaho~200K0.68×
45Mississippi~300K0.66×
46Iowa~300K0.66×
47Arkansas~300K0.65×
48Oklahoma~400K0.64×
49Nebraska~200K0.64×
50South Dakota~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Shopping malls, United States
0.60×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shopping malls audience
#·InterestCategoryAffinity×
01Quinceañera (telenovela)Movies & TV6.04×
02Healthy habitsHealth3.13×
03Concurrent Versions SystemTechnology & Electronics2.83×
04MenardsHome & Garden2.63×
05FriendshipKids & Family2.62×
06Women's clothingFashion & Accessoires2.24×
07Hobby LobbyHome & Garden2.02×
08CaliforniaTravel & Leisure1.99×
09Mobile phonesTechnology & Electronics1.83×
10United StatesTravel & Leisure1.78×
11MoneyBusiness & Career1.72×
12ChildKids & Family1.70×
13Mobile appTechnology & Electronics1.70×
14NatureHome & Garden1.69×
15U.S. stateTravel & Leisure1.66×
16WalmartShopping1.64×
17WomanKids & Family1.62×
18RestaurantsFood & Beverages1.55×
19Outdoor recreationSports1.52×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shopping malls audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shopping malls audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.67×
Family OrientationCONSERVATISM1.63×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shopping malls audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.84×
PatriotismCONSERVATISM0.88×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shopping malls have in United States?

Shopping malls has an estimated audience of 49,542,772 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Shopping malls fans?

68.9% of Shopping malls fans are female, 31.1% are male, with an average age of 41.2 years.

03

Which brands do Shopping malls fans like most?

Shopping malls fans show strongest brand affinity for Quinceañera (telenovela) (6.04×), Friendship (2.62×), and United States (1.78×) over the country average.

04

Where do Shopping malls fans live in United States?

Shopping malls fans in United States are most concentrated in California (reach ~9M), Florida (reach ~5M), and Texas (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Shopping malls fans also like?

Beyond Shopping malls itself, the audience over-indexes on Friendship (2.62×), United States (1.78×), Concurrent Versions System (2.83×), and Movies (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Shopping malls audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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