Shopping malls Audience in United States

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Shopping malls has an estimated audience of 49,542,772 people in United States. 68.9% are female, 31.1% are male, average age 41.2. Top regions: California, Florida, Texas. Top brand affinities: Quinceañera (telenovela), Friendship, United States, Concurrent Versions System, Movies.

The average Shopping malls fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Quinceañera (telenovela), Friendship, United States, with strongest over-indexing on Quinceañera (telenovela) (6.04× the country average). Demographically, the Shopping malls audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of Shopping malls fans

Demographic split for Shopping malls audience in United States
MetricValue
Female68.9%
Male31.1%
Average age41.2
Estimated audience size49,542,772

Audience persona

The typical Shopping malls fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Shopping malls in United States
RegionReachAffinity
California9,167,1231.68×
Florida4,989,8951.49×
Texas4,282,5891.01×
New York3,313,3791.2×
Illinois2,353,3941.43×
Virginia1,711,3191.42×
Ohio1,674,7591.1×
Pennsylvania1,622,0360.97×
Georgia1,583,9621.04×
New Jersey1,489,5251.18×
North Carolina1,371,6840.92×
Arizona1,259,2811.24×
Washington1,241,2141.25×
Massachusetts1,134,1721.16×
Michigan1,096,3610.85×
Oregon973,0451.71×
Tennessee907,4400.91×
Maryland842,9470.99×
Indiana781,2950.86×
Colorado750,4130.96×
Nevada698,6131.46×
Hawaii638,1663×
Missouri608,5020.76×
South Carolina605,6150.81×
Wisconsin559,4560.75×
Minnesota555,0590.78×
Alabama505,9010.73×
Connecticut476,4030.96×
Louisiana460,6890.72×
Utah416,2980.94×
Kentucky414,4440.67×
Washington, District of Columbia387,3842.6×
Kansas340,4730.87×
Oklahoma339,7980.62×
Iowa258,2350.63×
Arkansas250,0930.61×
Mississippi228,0290.56×
Idaho165,6460.67×
New Mexico162,9590.66×
West Virginia158,6800.69×
New Hampshire156,7330.8×
Nebraska155,0670.62×
Rhode Island133,6220.85×
Maine120,0620.68×
Alaska118,4191.12×
Delaware97,3320.71×
Montana95,3420.69×
Vermont85,7660.99×
South Dakota58,9010.51×
North Dakota54,2190.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shopping malls audience
BrandAffinityCategory
Quinceañera (telenovela)6.04×Movies & TV
Friendship2.62×Kids & Family
United States1.78×Travel & Leisure
Concurrent Versions System2.83×Technology & Electronics
Movies1.51×Movies & TV
Women's clothing2.24×Fashion & Accessoires
Mobile phones1.83×Technology & Electronics
Outdoor recreation1.52×Sports
California1.99×Travel & Leisure
Healthy habits3.13×Health
Child1.7×Kids & Family
Restaurants1.55×Food & Beverages
Nature1.69×Home & Garden
Mobile app1.7×Technology & Electronics
U.S. state1.66×Travel & Leisure
Hobby Lobby2.02×Home & Garden
Menards2.63×Home & Garden
Money1.72×Business & Career
Walmart1.64×Shopping
Woman1.62×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shopping malls audience
TraitClusterScore
ExtroversionTHRILL1.45
Price SensitivityPREMIUM1.3
IndulgenceJOY1.22
Family OrientationCONSERVATISM1.16
Social Media UsageJOY1.15
CreativityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Shopping malls
CountryShare
United States12.3%
Japan5.7%
Brazil5.6%

See Shopping malls audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Shopping malls have in United States?

Shopping malls has an estimated audience of 49,542,772 people in United States, concentrated in California and Florida.

What is the gender split and age of Shopping malls fans?

68.9% of Shopping malls fans are female, 31.1% are male, with an average age of 41.2 years.

Which brands do Shopping malls fans like most?

Shopping malls fans show strongest brand affinity for Quinceañera (telenovela) (6.04×), Friendship (2.62×), and United States (1.78×) over the country average.

Where do Shopping malls fans live in United States?

Shopping malls fans in United States are most concentrated in California (reach 9,167,123), Florida (reach 4,989,895), and Texas (reach 4,282,589). These three regions account for the largest share of the active audience.

What other brands do Shopping malls fans also like?

Beyond Shopping malls itself, the audience over-indexes on Friendship (2.62×), United States (1.78×), Concurrent Versions System (2.83×), and Movies (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.