A data profile of the people who buy, follow and care about Shopping malls in Mexico — modelled from more than twelve digital signal sources. Shopping malls has an estimated audience of 6,696,244 people in Mexico.
The average Shopping malls fan in Mexico is 35.2 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Price Shoes, Children's clothing, Discount stores, with strongest over-indexing on Price Shoes (1.75× the country average).
Demographically, the Shopping malls audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Shopping malls fan in Mexico is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Price Shoes.
The key figures that characterise the Shopping malls profile in Mexico.
58.2% are female, 41.8% are male, average age 35.2.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 35.2 |
| Estimated audience size | 6,696,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 10% |
of the worldwide Shopping malls audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
Where the Shopping malls audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~200K | 3.16× | |
| 02 | State of Mexico | ~2M | 2.01× | |
| 03 | Jalisco | ~900K | 1.80× | |
| 04 | Yucatan | ~200K | 1.78× | |
| 05 | Nayarit | ~90K | 1.40× | |
| 06 | Baja California | ~400K | 1.33× | |
| 07 | Nuevo Leon | ~500K | 1.29× | |
| 08 | Chihuahua | ~200K | 0.97× | |
| 09 | Colima | ~40K | 0.93× | |
| 10 | Coahuila de Zaragoza | ~200K | 0.92× | |
| 11 | Aguascalientes | ~80K | 0.90× | |
| 12 | Tlaxcala | ~70K | 0.89× | |
| 13 | Campeche | ~50K | 0.89× | |
| 14 | Oaxaca | ~200K | 0.87× | |
| 15 | Zacatecas | ~70K | 0.87× | |
| 16 | Michoacan de Ocampo | ~200K | 0.85× | |
| 17 | Durango | ~80K | 0.85× | |
| 18 | Guanajuato | ~300K | 0.83× | |
| 19 | Guerrero | ~100K | 0.82× | |
| 20 | Morelos | ~90K | 0.81× | |
| 21 | Chiapas | ~200K | 0.79× | |
| 22 | Sinaloa | ~100K | 0.77× | |
| 23 | Hidalgo | ~100K | 0.76× | |
| 24 | Puebla | ~200K | 0.70× | |
| 25 | Veracruz (state) | ~300K | 0.68× |
The strongest cross-interests of the Shopping malls audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mail order | Fashion & Accessoires | 2.05× | ||
| 02 | Facial care | Beauty & Wellness | 2.00× | ||
| 03 | Spring cleaning | Home & Garden | 1.89× | ||
| 04 | Bedroom | Home & Garden | 1.86× | ||
| 05 | Collagen | Beauty & Wellness | 1.81× | ||
| 06 | Blouse | Fashion & Accessoires | 1.80× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.79× | ||
| 08 | Bijou (jewellery) | Fashion & Accessoires | 1.78× | ||
| 09 | Price Shoes | Shopping | 1.75× | ||
| 10 | TVyNovelas | Movies & TV | 1.75× | ||
| 11 | Keratin | Beauty & Wellness | 1.62× | ||
| 12 | Wholesale | Fashion & Accessoires | 1.60× | ||
| 13 | Discount stores | Shopping | 1.57× | ||
| 14 | Mortgage loans | Business & Career | 1.56× | ||
| 15 | TVNotas | News | 1.56× | ||
| 16 | Marriage | Kids & Family | 1.55× | ||
| 17 | Skirt | Fashion & Accessoires | 1.54× | ||
| 18 | Skin care | Beauty & Wellness | 1.52× | ||
| 19 | Waxing | Beauty & Wellness | 1.52× | ||
| 20 | Eyelash | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.11× | |
| Family Orientation | CONSERVATISM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.72× |
Shopping malls has an estimated audience of 6,696,244 people in Mexico, concentrated in State of Mexico and Jalisco.
58.2% of Shopping malls fans are female, 41.8% are male, with an average age of 35.2 years.
Shopping malls fans show strongest brand affinity for Price Shoes (1.75×), Children's clothing (1.79×), and Discount stores (1.57×) over the country average.
Shopping malls fans in Mexico are most concentrated in State of Mexico (reach ~2M), Jalisco (reach ~900K), and Nuevo Leon (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Shopping malls itself, the audience over-indexes on Children's clothing (1.79×), Discount stores (1.57×), Wholesale (1.6×), and Marriage (1.55×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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