Shopping malls Audience in Mexico
Shopping malls has an estimated audience of 6,696,244 people in Mexico. 58.2% are female, 41.8% are male, average age 35.2. Top regions: State of Mexico, Jalisco, Nuevo Leon. Top brand affinities: Price Shoes, Children's clothing, Discount stores, Wholesale, Marriage.
The average Shopping malls fan in Mexico is 35.2 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon. Top brand affinities include Price Shoes, Children's clothing, Discount stores, with strongest over-indexing on Price Shoes (1.75× the country average). Demographically, the Shopping malls audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Shopping malls fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 35.2 |
| Estimated audience size | 6,696,244 |
Audience persona
The typical Shopping malls fan in Mexico is more female, around 35.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Price Shoes.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,896,849 | 2.06× |
| Jalisco | 932,585 | 1.89× |
| Nuevo Leon | 537,148 | 1.34× |
| Baja California | 392,191 | 1.41× |
| Yucatan | 280,920 | 2.02× |
| Guanajuato | 238,781 | 0.75× |
| Chihuahua | 220,997 | 0.95× |
| Baja California Sur | 213,511 | 3.99× |
| Veracruz (state) | 184,961 | 0.47× |
| Puebla | 182,585 | 0.51× |
| Coahuila de Zaragoza | 173,952 | 0.87× |
| Michoacan de Ocampo | 168,690 | 0.73× |
| Oaxaca | 141,265 | 0.76× |
| Nayarit | 112,274 | 1.74× |
| Sinaloa | 105,442 | 0.59× |
| Guerrero | 69,218 | 0.41× |
| Hidalgo | 65,523 | 0.4× |
| Aguascalientes | 64,886 | 0.76× |
| Chiapas | 64,207 | 0.32× |
| Morelos | 56,592 | 0.49× |
| Zacatecas | 45,926 | 0.54× |
| Durango | 41,948 | 0.45× |
| Colima | 33,329 | 0.78× |
| Campeche | 27,686 | 0.54× |
| Tlaxcala | 17,239 | 0.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Price Shoes | 1.75× | Shopping |
| Children's clothing | 1.79× | Fashion & Accessoires |
| Discount stores | 1.57× | Shopping |
| Wholesale | 1.6× | Fashion & Accessoires |
| Marriage | 1.55× | Kids & Family |
| Skin care | 1.52× | Beauty & Wellness |
| Blouse | 1.8× | Fashion & Accessoires |
| Keratin | 1.62× | Beauty & Wellness |
| Mail order | 2.05× | Fashion & Accessoires |
| Mortgage loans | 1.56× | Business & Career |
| Skirt | 1.54× | Fashion & Accessoires |
| Eyelash | 1.51× | Beauty & Wellness |
| Waxing | 1.52× | Beauty & Wellness |
| Facial care | 2× | Beauty & Wellness |
| TVyNovelas | 1.75× | Movies & TV |
| Spring cleaning | 1.89× | Home & Garden |
| Bedroom | 1.86× | Home & Garden |
| Collagen | 1.81× | Beauty & Wellness |
| Bijou (jewellery) | 1.78× | Fashion & Accessoires |
| TVNotas | 1.56× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.37 |
| Travelling | THRILL | 1.29 |
| Spirituality | BALANCE | 1.25 |
| Need for Security | CONSERVATISM | 1.13 |
| Quality Awareness | PREMIUM | 1.09 |
| Creativity | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.3% |
| Japan | 5.7% |
| Brazil | 5.6% |
See Shopping malls audiences in other countries
More Shopping audiences in Mexico
- Boutiques (9,460,839)
- Gastronomy (9,271,277)
- Spas (8,992,872)
- Parties (8,705,976)
- Beauty salons (8,025,304)
Frequently asked questions
How many fans does Shopping malls have in Mexico?
Shopping malls has an estimated audience of 6,696,244 people in Mexico, concentrated in State of Mexico and Jalisco.
What is the gender split and age of Shopping malls fans?
58.2% of Shopping malls fans are female, 41.8% are male, with an average age of 35.2 years.
Which brands do Shopping malls fans like most?
Shopping malls fans show strongest brand affinity for Price Shoes (1.75×), Children's clothing (1.79×), and Discount stores (1.57×) over the country average.
Where do Shopping malls fans live in Mexico?
Shopping malls fans in Mexico are most concentrated in State of Mexico (reach 1,896,849), Jalisco (reach 932,585), and Nuevo Leon (reach 537,148). These three regions account for the largest share of the active audience.
What other brands do Shopping malls fans also like?
Beyond Shopping malls itself, the audience over-indexes on Children's clothing (1.79×), Discount stores (1.57×), Wholesale (1.6×), and Marriage (1.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Shopping malls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.