Marriage Audience in Mexico
Marriage has an estimated audience of 4,646,089 people in Mexico. 62.3% are female, 37.7% are male, average age 37.1. Top brand affinities: MSN, Catholic Church, Travel agency, Banana, Sarcasm.
Top brand affinities include MSN, Catholic Church, Travel agency, with strongest over-indexing on MSN (3.23× the country average). Demographically, the Marriage audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.1 |
| Estimated audience size | 4,646,089 |
Audience persona
The typical Marriage fan in Mexico is more female, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.23× | News |
| Catholic Church | 2.37× | Politics & Society |
| Travel agency | 2.58× | Travel & Leisure |
| Banana | 2.3× | Food & Beverages |
| Sarcasm | 2.4× | Politics & Society |
| Pedro Pascal | 2.34× | Movies & TV |
| El País | 2.44× | News |
| Game consoles | 1.7× | Technology & Electronics |
| Breastfeeding | 3.15× | Kids & Family |
| Dentistry | 2.33× | Business & Career |
| Bruce Willis | 2.56× | Movies & TV |
| High school | 3.12× | Business & Career |
| Multi-level marketing | 3.45× | Business & Career |
| Herbalife | 4.4× | Health |
| Sexology | 2.62× | Kids & Family |
| Skin care | 1.6× | Beauty & Wellness |
| Wattpad | 2.18× | Internet & Social Media |
| Freeware | 2× | Technology & Electronics |
| Mortgage loans | 1.93× | Business & Career |
| Orange (fruit) | 3.48× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.51 |
| Price Sensitivity | PREMIUM | 1.45 |
| Travelling | THRILL | 1.41 |
| Quality Awareness | PREMIUM | 1.28 |
| Pet Ownership | JOY | 1.21 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.