Marriage Audience in Mexico
Marriage has an estimated audience of 4,646,089 people in Mexico. 62.3% are female, 37.7% are male, average age 37.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (238.74× the country average). Demographically, the Marriage audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Kids & Family · Type: Topic
Demographics of Marriage fans
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.1 |
| Estimated audience size | 4,646,089 |
Audience persona
The typical Marriage fan in Mexico is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Marriage fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 238.74× | Shopping |
| Costa Rica | 454.99× | Travel & Leisure |
| Game consoles | 131.52× | Technology & Electronics |
| Catholic Church | 102.93× | Politics & Society |
| Exfoliation (cosmetology) | 265.54× | Beauty & Wellness |
| Valentine's Day | 136.67× | Kids & Family |
| Travel agency | 71.48× | Travel & Leisure |
| Sarcasm | 68.62× | Politics & Society |
| Mobile game | 56.82× | Games |
| Banana | 50.04× | Food & Beverages |
| El País | 54.32× | News |
| Dentistry | 48.61× | Business & Career |
| Broadcasting of sports events | 58.61× | Movies & TV |
| Love & Sex | 56.24× | Kids & Family |
| Breastfeeding | 41.46× | Kids & Family |
| Daily Horoscope | 460.82× | Internet & Social Media |
| Multi-level marketing | 45.75× | Business & Career |
| Sexology | 35.74× | Kids & Family |
| Orange (fruit) | 50.04× | Food & Beverages |
| Freeware | 25.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 21.33 |
| Travelling | THRILL | 18.86 |
| Urban Lifestyle | OPEN | 3.59 |
| Quality Awareness | PREMIUM | 1.95 |
| Design Affinity | PREMIUM | 1.94 |
| Mindfulness | BALANCE | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
See Marriage audiences in other countries
More Kids & Family audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.