A data profile of the people who buy, follow and care about Marriage in Mexico — modelled from more than twelve digital signal sources. Marriage has an estimated audience of 4,646,089 people in Mexico.
Marriage has an estimated audience of 4,646,089 people in Mexico. 62.3% are female, 37.7% are male, average age 37.1. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (238.74× the country average).
Demographically, the Marriage audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Marriage fan in Mexico is more female, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Marriage profile in Mexico.
62.3% are female, 37.7% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 37.1 |
| Estimated audience size | 4,646,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 12% |
of the worldwide Marriage audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 6.2% |
| Brazil | 5.8% |
The strongest cross-interests of the Marriage audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 460.82× | ||
| 02 | Costa Rica | Travel & Leisure | 454.99× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 265.54× | ||
| 04 | Shopping and fashion | Shopping | 238.74× | ||
| 05 | Valentine's Day | Kids & Family | 136.67× | ||
| 06 | Game consoles | Technology & Electronics | 131.52× | ||
| 07 | Catholic Church | Politics & Society | 102.93× | ||
| 08 | Travel agency | Travel & Leisure | 71.48× | ||
| 09 | Sarcasm | Politics & Society | 68.62× | ||
| 10 | Broadcasting of sports events | Movies & TV | 58.61× | ||
| 11 | Mobile game | Games | 56.82× | ||
| 12 | Love & Sex | Kids & Family | 56.24× | ||
| 13 | El País | News | 54.32× | ||
| 14 | Banana | Food & Beverages | 50.04× | ||
| 15 | Orange (fruit) | Food & Beverages | 50.04× | ||
| 16 | Dentistry | Business & Career | 48.61× | ||
| 17 | Multi-level marketing | Business & Career | 45.75× | ||
| 18 | Breastfeeding | Kids & Family | 41.46× | ||
| 19 | Sexology | Kids & Family | 35.74× | ||
| 20 | Freeware | Technology & Electronics | 25.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.33× | |
| Travelling | THRILL | 18.86× | |
| Urban Lifestyle | OPEN | 3.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Tradition | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Marriage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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