Game consoles Audience in Mexico
Game consoles has an estimated audience of 5,712,303 people in Mexico. 38.8% are female, 61.2% are male, average age 28.0. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Liga MX, Music, Consumer electronics, Fitness and wellness, Movies.
The average Game consoles fan in Mexico is 28.0 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Liga MX, Music, Consumer electronics, with strongest over-indexing on Liga MX (173.7× the country average). Demographically, the Game consoles audience skews more male with an average age of 28.0, and over-indexes on personality traits such as Spirituality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Game consoles fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 28.0 |
| Estimated audience size | 5,712,303 |
Audience persona
The typical Game consoles fan in Mexico is more male, around 28.0 years old, with strong Spirituality tendencies and a notable affinity for Liga MX.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,060,018 | 1.41× |
| State of Mexico | 797,104 | 1.02× |
| Jalisco | 496,598 | 1.18× |
| Guanajuato | 395,620 | 1.46× |
| Puebla | 348,386 | 1.15× |
| Nuevo Leon | 334,342 | 0.98× |
| Veracruz (state) | 320,821 | 0.95× |
| Baja California | 269,566 | 1.14× |
| Michoacan de Ocampo | 249,702 | 1.26× |
| Chihuahua | 221,805 | 1.12× |
| Coahuila de Zaragoza | 185,904 | 1.08× |
| Hidalgo | 164,373 | 1.19× |
| Chiapas | 150,718 | 0.88× |
| Oaxaca | 113,692 | 0.72× |
| Guerrero | 110,009 | 0.76× |
| Sinaloa | 109,268 | 0.72× |
| Yucatan | 108,448 | 0.91× |
| Morelos | 91,892 | 0.93× |
| Zacatecas | 83,560 | 1.15× |
| Durango | 79,641 | 1.01× |
| Aguascalientes | 76,260 | 1.05× |
| Tlaxcala | 61,526 | 0.94× |
| Nayarit | 46,184 | 0.84× |
| Baja California Sur | 34,492 | 0.76× |
| Colima | 30,195 | 0.82× |
| Campeche | 24,912 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 173.7× | Sports |
| Music | 193.11× | Business & Career |
| Consumer electronics | 199.65× | Technology & Electronics |
| Fitness and wellness | 188.04× | Sports |
| Movies | 197.68× | Movies & TV |
| Sports | 192.62× | Sports |
| Arts and music | 195.59× | Arts & Culture |
| Games | 200.71× | Games |
| Sports and outdoors | 192.57× | Sports |
| YouTube | 196.95× | Movies & TV |
| Video | 198.74× | Movies & TV |
| Video games | 214.45× | Games |
| Food and drink | 190.53× | Food & Beverages |
| Shopping and fashion | 191.6× | Shopping |
| Business and industry | 190.82× | Business & Career |
| Food | 189.9× | Food & Beverages |
| Shopping | 188.01× | Shopping |
| TV | 188.37× | Movies & TV |
| Online shopping | 189.98× | Shopping |
| Reading | 187.01× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.14 |
| Need for Security | CONSERVATISM | 1.13 |
| Patriotism | CONSERVATISM | 1.1 |
| Travelling | THRILL | 1.09 |
| LGBTQ+ Identity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 4.9% |
| Italy | 4.3% |
See Game consoles audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
Frequently asked questions
How many fans does Game consoles have in Mexico?
Game consoles has an estimated audience of 5,712,303 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of Game consoles fans?
38.8% of Game consoles fans are female, 61.2% are male, with an average age of 28.0 years.
Which brands do Game consoles fans like most?
Game consoles fans show strongest brand affinity for Liga MX (173.7×), Music (193.11×), and Consumer electronics (199.65×) over the country average.
Where do Game consoles fans live in Mexico?
Game consoles fans in Mexico are most concentrated in Distrito Federal (reach 1,060,018), State of Mexico (reach 797,104), and Jalisco (reach 496,598). These three regions account for the largest share of the active audience.
What other brands do Game consoles fans also like?
Beyond Game consoles itself, the audience over-indexes on Music (193.11×), Consumer electronics (199.65×), Fitness and wellness (188.04×), and Movies (197.68×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Game consoles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.