A data profile of the people who buy, follow and care about Arts and music in Mexico — modelled from more than twelve digital signal sources. Arts and music has an estimated audience of 15,454,021 people in Mexico.
The average Arts and music fan in Mexico is 33.5 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
The key figures that characterise the Arts and music profile in Mexico.
51.1% are female, 48.9% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 51.1% |
| Male | 48.9% |
| Average age | 33.5 |
| Estimated audience size | 15,454,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Arts and music audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 8.1% |
| India | 5.5% |
Where the Arts and music audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guanajuato | ~800K | 1.11× | |
| 02 | Baja California | ~700K | 1.06× | |
| 03 | Nuevo Leon | ~900K | 0.99× | |
| 04 | Jalisco | ~1M | 0.98× | |
| 05 | State of Mexico | ~2M | 0.94× | |
| 06 | Distrito Federal | ~2M | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Arts and music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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